SpeedPro Imaging: How to Rev-Up Your Auto Sales This Season

6 AutoThe heat is on. Not only inside homes and office buildings as winter temperatures settle in, but as 2017 wraps up, the heat is on to get products out the door. And for auto dealerships, that means the pressure is turned up a notch to move last year’s models off the lot to make room for the shiny, new 2018 versions. That’s where SpeedPro Imaging, the nation’s leading provider of custom signage for car lots, showrooms and promotions, comes into play.

Your customers are itching to buy a car. Some are looking to purchase something they can wrap with a big red bow and surprise a loved one with this Christmas. Others are simply looking for the best deal. When your potential customers google “When is the best time to buy a car?,” an article called “6 Best Times to Buy a Car” from U.S. News & World Report is among the first to pop up. Four of the six times to buy a car, according to the writer, happen in Q4.

  • October, particularly for those looking to scoop a pickup
  • November for customers trying to snag a compact or midsized car
  • December is the month for drivers trying to hop behind the wheel of SUVs
  • New Year’s Eve because of when monthly, quarterly, and annual sales goals converge

Now is the time for customers to be filing onto your lot and inside your showroom. SpeedPro Imaging is here to assist you in the Q4 sales push.

At SpeedPro, we do nothing in neutral. From coast to coast, our studio owners offer Great. Big. Graphics solutions that will help you reach any lofty sales goal.

The prime goal at SpeedPro Imaging is to bring your message to life. Your local SpeedPro studio owner has the training, vision and knowledge to drive potential customers from the streets into your dealership. Of our five senses, vision plays a large role on how we shop. The power of visual engagement is a helpful tool when it comes to your marketing efforts.

Studio owner Mark Simmons in Apex, North Carolina is a perfect example of how local dealerships are using SpeedPro Imaging’s services to produce stunning, mesmerizing, and cost-effective graphics to rev-up business.

Simmons has teamed up with some of the largest dealerships in the state, including Leith Automotive Group.

Leith VW Raleigh 2-BFor Leith Automotive, Simmons helped transform a stale Volkswagen showroom into a tropical-themed atmosphere. That includes wrapping the front of the building in hibiscus and tiki. The redesign also featured a prominent floor-to-ceiling logo.

With the marketing team on board, providing tie-dye shirts to the sales team and reggae music inside the showroom, the VW store experienced a 30% increase in cars sold.

Leith VW Raleigh 1-B

You’ve seen some of the amazing work that can come from partnering with SpeedPro. Now let’s sit down and discuss the powerful solutions we have on hand to help you attract even more customers, especially while the iron is hot!

Window Graphics: Your showroom features some amazing floor-to-ceiling windows. Let us help you transform them into pieces of art. We professionally print window graphics in crisp colors on perforated film to capitalize on plate glass windows.

Wall Murals: Our sales floor wall murals can be seen from the street. Wall murals are the perfect way to show off a product or service to the people who visit your business. They can easily be refreshed when the new models roll in.

Floor graphics: Command attention from the ground up, and wow the crowd with show-stopping floor graphics. Point customers to their favorite vehicles in the showroom or use your logo to direct traffic to the service area on the pavement outside. The floor graphics we provide are designed for durability from a few days to six months or more.

Flags: Branded feather flags take great visual advantage of the large dimensions of most dealerships. They are adaptable and can be printed with images that shift with the changing wind.

Banners: Banners are popular and effective media for auto sales events or grand openings, as well as for more permanent visual advertising.

Ready to take your showroom to the next level? Take us for a test drive and see what we can do for you! You can find the full package when you visit speedpro.com, send us an email or call us at (844) 274-4784.

SpeedPro Imaging: Helping Retailers Paint a Merry Picture this Holiday Shopping Season

5 RetailIt’s been said over the years: now is the most wonderful time of the year, particularly for retailers! The holiday shopping season is just around the corner. As a retailer, you may find yourself on the “naughty list” if you don’t have SpeedPro Imaging, the nation’s most trusted printing partner for retailers, on your priority list.

Holiday shopping is big business. The stakes are high – especially this year. The National Retail Federation anticipates holiday sales in 2017 will rise up to four percent compared to 2016. Up to $682 billion in holiday retail sales will be spent during November and December. Simply astonishing.

Here’s a look at some of the 12 expected trends of the 2017 holiday shopping season:

  • Nostalgia is “in”: Shoppers are craving retro.
  • The path to purchase will start earlier: Shoppers are beginning to spend NOW.
  • Omnichannel is the new normal: 66 percent of shoppers browse online, then buy in a store; 61 percent order online and collect in a store.
  • Click and collect/click and ship to blossom: According to the data, 79 percent of online shoppers use in-store pickup if it’s offered – and 71 percent of those shoppers make an additional purchase during their visit.

19 Retail_Elevator WrapYou get one opportunity to make a first impression. Let SpeedPro Imaging serve as an additional salesperson for you. One study found it only takes a tenth of a second – the blink of an eye – to make a first impression. Are you willing to gamble that shoppers will be drawn to your store by mundane, lackluster graphics? Didn’t think so. That’s why we’re here to help you entice those shoppers, and at the same time earn praise from those managers at corporate.

SpeedPro Imaging has a proven graphics solution model that can be tailored to your needs. We do not take a one-size fits all approach. Our goal is to provide Big. Bold. Graphics that fit your vision, your goals, and your brand.

Harrisburg, PA 5Take for example the work of Dave Higgins, owner of SpeedPro Imaging of Harrisburg (PA). Higgins, like hundreds of experienced SpeedPro Imaging studio owners across the country, has extensive knowledge of how to make a retail space POP!

Higgins has provided a variety of malls in the Harrisburg area, including the Colonial Park Mall, Harrisburg Mall and Capital City Mall, with exquisite and mesmerizing window, exterior and interior graphics. The owners of the Capital City Mall were so impressed, Higgins was tasked with the assignment of transforming the company’s headquarters in Philadelphia. Higgins also had the “sweet” honor of outfitting the Hershey Corporate store, where he helped craft a whole new merchandising campaign.

Harrisburg, PA 3-B

SpeedPro Imaging, the nation’s most trusted printing partner for retailers, has a solution for you this holiday season, no matter the size of your wish list. Changing weather and consumer needs call for branding and design that can keep up.

Replace campaigns on the turn of a dime with easy installation and removal, weather-proof materials, and unlimited options for any season.

Let’s sit down and discuss the powerful solutions we have on hand to help you attract even more customers, especially while the iron is hot!

  • Indoor & Outdoor Signage: The benefits of indoor/outdoor graphic materials are remarkable. They can be easily changed seasonally, providing you opportunities to cash in on holidays year-round. Our outdoor signage is the definition of durability, and can withstand all the elements.
  • Window Graphics: Does your store feature unused windows? Let us help you transform that glass into a winter wonderland! We professionally print window graphics in crisp colors on perforated film to capitalize on plate glass windows.
  • Directional Signage: If you’re a large store, there’s a chance your shoppers could get lost. That’s when our comforting directional signage comes into play. The burden of providing directions often falls on staff, but clear signage can make life easier for all.
  • Wall Murals: Wall murals are the perfect way to show off a product or service to the people who visit your business. Beautiful images can easily be refreshed when the new products roll in.
  • Floor graphics: Command attention from the ground up, and wow the crowd with show-stopping floor graphics. Point customers to their favorite outfits or electronic devices. The floor graphics we provide are designed for durability from a few days to six months or more.
  • Flags: Branded feather flags take great visual advantage of the large dimensions of many retail outlets. They are adaptable, and can be printed with images that shift with the changing wind.

11 Retail-BWe’re ready to help make this a prosperous and happy holiday shopping season. We have the ideas and printing solutions to make your holiday marketing efforts a success. You can unwrap our options when you visit speedpro.com, send us an email or call us at (844) 274-4784.

SpeedPro Imaging: The Big. Bold. Prescription for Effective Health Care Marketing

3 Health (1 Window Graphics_Heath)-BAs fall returns and temperatures cool, the flu bug will make its vengeful return. And if Australia is any indication – they’re dealing with two and a half times more cases this year compared to last – we have the makings of a long winter here in the United States. That’s why it’s imperative for all health care companies, such as drug stores, private practices, and medical centers, to entrust SpeedPro Imaging, the nation’s leader in large format imagery, with their marketing needs as health care issues take center stage.

Health care companies and medical providers are among the most coveted clients our SpeedPro Imaging studios across the country enjoy teaming up with. Take for example:

Bob Kelleher of SpeedPro Imaging Central New York. Bob has partnered with some of the largest health care systems and providers in and around Central New York. Administrators at partners such as United Health Services Binghamton General Hospital consult with Bob as they:

  • Upgrade primary care waiting rooms with wall murals
  • Add new life to walk-in clinics’ décor with sponsorship walls and staff portraits
  • Create billing info signage
  • Wrap busses, vans, and other vehicles with advertising

Darin Schneider of SpeedPro Imaging Denver has abundant experience transforming dreary and neutral medical facilities into vibrant pieces of art. Take a look at some of the imaginative work Darin has done both inside and outside for his cherished partners – including Kaiser Permanente, Denver Health and skilled nursing communities in the Mile-High City.

Health care is on top of many minds across the country. The fourth quarter of the year is prime-time for the medical industry and those associated with it. We here at SpeedPro Imaging want to help you position your practice, medical facility, and retail outlet as the authoritative resource for your customers’ medical needs.

For starters, these upcoming months include open enrollment period for health insurance. Millions across America are trying to determine the coverage that best fits their families’ needs. You can cement your brand as the go-to resource for answers to their questions.

Conversely, the end of the year marks the need to deplete flexible spending accounts. Many individuals and businesses are starting to calculate how much money they’re going to have left over and where they’re going to spend it. SpeedPro Imaging, the nation’s leader in large format imagery, recognizes these are great opportunities for those of you who are specialists, such as those who operate eye care centers or retail stores that sell eligible products.

Which brings us to the flu. No longer is it a certainty that patients will rely on their primary care physician to disseminate the vaccine. For businesses, the flu is extremely profitable. The flu vaccine industry is a $1.6 billion business. The Centers for Disease Control and Prevention (CDC) says nearly 60 percent of American children and 42 percent of American adults received the flu vaccination in 2015-2016. Was your business among the places patients headed to receive their immunization?

It all equates to the potential for big business if you play your cards right. SpeedPro Imaging, the nation’s leader in large format imagery, has several solutions that can be adapted to fit your specific needs. Consider these options:

  • Window Graphics: Your windows may be the first opportunity to make an impression with your customers. Make it count with a bold graphics display. Transform your simple and plain windows into a powerful marketing tool. We can arrange large impact graphics that cover the entire window or smaller scale graphics that provide vital information.
  • Flags: Look no further if you’re searching for a noticeable and creative way to market your practice. Highly visible and versatile, flags can convey your central message both inside and outsided. The shape of the flag – teardrop, feather, flutter – is restricted only by your imagination.
  • Outdoor Signage: We can print picture frame, “A” frame, coroplast or fabric sidewalk signs with your main message. Durable and stunning, wherever you’d like to be seen outside, we can customize a signage solution that fits you, your message and your space.
  • Retractors: These signs are sharp and stand tall as they communicate the message to customers to be proactive about their health. These are lightweight and customizable. You could use retractors as a background as your clients get the word out about the importance of #flushots on various social media platforms.

We have serious solutions to help you market yourself as the responsible and dependable resource for health care related demands – not only this flu season, but all year long. Health can be unpredictable. Let SpeedPro Imaging assist in your efforts to take some of the unpredictability out of your bottom line.

Contact SpeedPro Imaging consultant to get started at speedpro.com.

SpeedPro Imaging: Small Business Owners Collaborate to Produce Big Results

7 Fleet

The 2016 Denver Broncos. SEAL Team Six. Sherlock Holmes and Dr. Watson. Rocky and Bullwinkle (we have to have some fun, right?). Just a few examples of some of the great teams defined by excellent collaboration that have been assembled over the years. SpeedPro Imaging, the nation’s leader in large format imagery, is another fantastic case.

SpeedPro Imaging has grown to more than 130 studios spread across the country. Many of those locations are owned and operated by the same people you see at your child’s school, your local grocery store, or place of worship. Our franchise owners take pride that their studios cater to the needs of the communities they live in. And, they love helping other franchisees deliver big-time results as well.

What are some traits of a great team? If you’re a basketball team, having someone such as, say, LeBron James helps. But sports fans know that just having the best player doesn’t mean you have the best team. It’s about cohesiveness and commitment to a similar goal. And that translates well in franchising.

Fast Company recently determined there are five factors that separate great teams from good ones:

  • They are committed to the vision, and achieving extraordinary goals
  • They share accountability for results
  • Their communication is transparent
  • They resolve conflict constructively
  • They have mutual respect, and strong camaraderie

The teamwork displayed by ALL franchise partners in SpeedPro’s nationwide network is what differentiates us from our competitors. We’re a team. Our network of 130 studios works together to produce stellar products. SpeedPro owners are never alone on an island. There’s always a hand extended when needed.

Collaboration allows our SpeedPro Imaging franchisees to fulfill orders not just at home, but on a national level. Most SpeedPro Imaging franchisees use the same equipment (including the game-changing HP FB550 UV Flatbed printer), to consistently produce high-quality graphics studio-to-studio.

Rand and Lorna Scherff, who own and operate SpeedPro Imaging, North OC (Tustin, CA), bear a fantastic example of collaboration between SpeedPro studios.

System Pavers - Portland ORWhen seven local vehicle wraps turned to seventy national projects, Rand and Lorna turned to their fellow SpeedPro owners to successfully meet the needs of System Pavers, a national paving company who leases their vehicles through Enterprise Fleet Leasing. Then, Eagle Print Dynamics, a promotional materials broker, provided SpeedPro North OC with two more vehicle branding national accounts – which now keep SpeedPros busy across the nation.

“I never would have been able to win bids with these companies if it wasn’t for the network,” says Lorna, who’s teamed up with studios in Colorado, Washington State, Oregon, Northern California, Massachusetts, New Jersey, Texas, and others. “Even though I could find third-party installers, it wouldn’t be the same. When I’m calling another SpeedPro, I know that I have a great relationship I can count on and that they’ll do a fantastic job.”

In Georgia, John Barber and Don Neder, co-owners of SpeedPro Imaging of Norcross, GA, also received an assist from their colleagues in Chicago and Dallas to help the cloud computing company Salesforce pull off a pair of spectacular events. With SpeedPro locations across the nation, the list of studio collaborations goes on.

SpeedPro Imaging can tailor solutions to fit your needs from coast to coast. Consider…

  • All in on Fleet Wraps: From state agencies in government to franchises operating across multiple states, SpeedPro Imaging can reproduce and wrap custom graphics onto any vehicle. Cars, trucks, vans or buses, our system is designed to provide the uniformity necessary to accurately portray your brand.
  • Serving multi-location Restaurants & Bars: Food quality isn’t the only consistency you’re looking to capture. Harmony within your chain’s multiple locations certainly achievable when you partner with SpeedPro Imaging. If your restaurant is situated in Seattle and Miami, SpeedPro Imaging studio owners will generate the same results.
  • Keeping it consistent in Retail: The next big thing in technology is weeks away from the big debut. You want to entice shoppers to purchase it at your stores. Partner with SpeedPro Imaging to create a graphics package that will produce point-of-purchase displays, window graphics, decals, and in-store signage that will leave no doubt where shoppers nationwide should turn to make the purchase.
  • Staying on target with Event Graphics: If you’re an operator of multiple trade shows, there are times where the airport may lose an important banner. No fret! When you work with one SpeedPro Imaging studio, rest assured you’re working with all of them. Your main contact in Boston will make one phone call, and your replacement banner will be waiting for you in Phoenix with plenty of time to spare.

The possibilities are endless, so we’re confident we have a solution for your specific project. We’ll put our heads and resources together as a team to make it happen. No project is too small, and no account is too big for SpeedPro Imaging.

Let’s get the conversation started. You can reach us at speedpro.com, send an email or call us at (844) 274-4784.

Vehicle Wraps for Your Fleet: What You Need to Know

What You Need to Know About Vehicle Wraps Are you tired of your brand getting lost in a sea of advertising?

For today’s businesses, one of the biggest challenges is to find an effective way to advertise. While there are now more advertising mediums available than ever, people tend to tune many ads out, such as small print ads in a magazine or a click-through ad on Facebook.

Vehicle wraps, which are large vinyl graphics or decals applied to the outside of a vehicle, are a more efficient way to get your product or service before a larger market.

Today, an increasing number of businesses are using vehicle wraps to boost brand awareness in their local areas.

Car WrapsWhy Vehicle Wraps?

If your company already owns vehicles, trucks or trailers, it’s a wasted opportunity to not get them branded with at least the company logo.

Your fleet is seen by hundreds of potential customers each day. Seeing your brand while driving may remind them that they are in need of your services. It keeps your company top of mind, which can make all the difference when a potential customer is in need of what you offer.

This is also one of the rare instances where you own the medium. While you can rent ad space on billboards, you don’t have to worry about monthly expenses adding up over time if you already own a fleet of vehicles. You already paid for your business vehicle or fleet, now you just have to utilize them to their full potential!

How Many Impressions Will a Vehicle Wrap Generate?

The reach of your branded vehicle wrap will depend on how often and when you drive, how many vehicles are wrapped, and your location. It has been estimated that, during a typical day, a single vehicle wrap can generate between 30,000 to 70,000 impressions. According to stats from the Outdoor Advertising Association of America, vehicle wraps offer the lowest cost-per-impression than any other form of advertising.

How many impressions does a car wrap generate

Learn more about the reach and effectiveness of fleet wraps here. The power of vehicle wraps doesn’t stop with impressions.

Nielsen recently released a study that showed out-of-home advertising, such as fleet wraps, is the most effective offline medium to drive online activity. According to the study, within six months after seeing an out-of-home advertisement, 46% of people searched online for information about the company.

Vehicle wraps reach more people

Vehicle wraps are memorable. Even if they don’t call or click right away, they’ll think of you the moment they need your product or service.

Preparing Your Vehicle for Wrapping

It usually takes three to four days to print and laminate the graphics for the car wrap.

Several hours before taking your vehicle to be wrapped, use brushes or a pressure washer to remove road grime from low-lying parts, inside the door panels and other areas where dirt accumulates. All wax, polish and grease needs to be off the vehicle as that will interfere with the car wrap adhesive. SpeedPro will also clean the vehicle with chemicals to remove any remaining oily residue or contaminates.

Once your vehicle is at one of our climate-controlled SpeedPro studios, it takes our certified installers around eight hours to install the wrap. Depending on the size and complexity of the vehicle wrap, we may need the vehicle again a few days later to make sure everything is properly installed. Talk to a SpeedPro studio near you about your vehicle wrap needs and schedule.

How Long Does a Vehicle Wrap Last?

how long do vehicle wraps lastOn average, a vehicle wrap will last up to five years. However, the lifespan of a wrap depends on its quality and whether you hire a professional to print and install the wrap. A poorly made and haphazardly applied wrap could peel off long before its time and damage your car.

At SpeedPro, our highly trained studios have superior printing technology and installation methods that allow us to print and install beautiful car wraps. We use solvent long-life inks and laminate the vinyl car wrap with a UV protector to keep your vehicle wrap looking amazing for longer.

Perforated window film may not last as long as the rest of a car wrap. Because of perforation, the edges of window perforations may begin to peel under severe heat after 18 to 24 months. However, perforated window vinyl can be replaced without replacing the rest of the car wrap.

When you get your vehicle wrapped at SpeedPro, your service comes with a 3-year warranty on the vinyl and a 1-year warranty on the window graphics. Warranties do not apply to damage done to the vehicle or wear and tear.

The quality of a professional application will justify the vehicle wrap cost in the end.

Will a Vehicle Wrap Damage Paint Underneath?

Wraps are not likely to damage the paint on your vehicles. SpeedPro Imaging offers vinyl car wraps, which serve as a protective coat to paint when applied to the body of a truck, van or trailer. In fact, many fleets apply layers of vinyl anyway to protect trucks from the ravages of rain, hail and flying debris.

For vehicles that have recently been painted, the paint will need to cure for several weeks before the car can be wrapped. SpeedPro experts will pre-test your paint job prior to wrapping the vehicle. If your car’s paint is in poor condition, the car paint may peel if the vinyl wrap is ever removed.

Discoloration can sometimes occur if your vehicle comes into contact with acidic pollution. If the car wrap ever starts to discolor or turn brown, the graphics can be easily removed to avoid staining the car paint.

Do I Need to Design My Own Vehicle Wrap?

SpeedPro’s printing experts will work with you to create a stunning vehicle wrap design.

If you prefer to design your car wrap inhouse or with your agency, your local SpeedPro studio can work with the designer to make sure the images they create will work on your vehicles.

Need help creating a vehicle wrap design? Contact your local SpeedPro studio for their expertise.

vehicle wrap design

Vehicle wrap design ideas run the gamut from bold and colorful to direct and simple. Ultimately, the purpose of the design is to attract the attention of anyone who sees the vehicle, while at the same time keeping it simple. Not every wrap needs 100% coverage to get attention.

Any base vehicle color can be wrapped. Avoid text and logos that would be hidden in the body lines and contours of the vehicle. Some wrinkles and bubbles in car paint are common and can be easily hidden with a good car wrap design that includes the right shapes and colors. For other tips on how to design a vehicle wrap for your business, contact your local SpeedPro studio.

The cost of your car wrap design will depend on whether you get a simple decal, partial or full vehicle wrap.

Regardless of the type of vehicle you own – boat, motorcycle, trailer, van or semi-truck – we can design and apply your vehicle wrap. Check out a few of our vehicle wrap designs below.

SpeedPro Atlanta - boat vinyl wrap and trailer wrap food truck vinyl wrap Leaf Forward Academy Jeep Car Wrap Van Graphics Invisible Fence vehilce wrap lilly pulitzer
motorcycle custom vinyl wrap

How to Help Your Vehicle Wrap Last Longer

If you’ve invested in a beautiful vehicle wrap, you’ll want to make sure it lasts as long as possible.

How to clean a vehicle with a vinyl car wrap

Once your vehicle wrap has been installed, you’ll want to wait at least a week before washing your car. If your wrap includes window graphics, avoid rolling down the windows or using rear-window wipers as much as possible. It’s best to hand wash your car with a soft sponge and mild soap; however, you can use a car wash as long as they only use a soft brush and avoid high-pressure washes.

Do not use corrosives and solvents on the vehicle wrap. For tough dirty spots, try soaking the area with soapy water. If it’s still stuck, try 3M Citrus Base Cleaner. Always test cleaners in an inconspicuous area on your car wrap before applying to make sure it does not damage the wrap.

It’s ideal if you can store the vehicle indoors, under a cover or in a covered area when not in use.

Read through our detailed car wrap care instructions here.

How Do I Track Sales From a Vehicle Wrap?

When you begin advertising with trailer wraps, you’ll typically see a spike in customers. Most businesses that use this form of advertising see a large and immediate uptick. It can be difficult to track the amount of sales that come from a vehicle wrap unless you create exclusive windows of contact through the ad itself.

One way to go about this is to set up a unique phone number that will only appear on the vehicle wrap. This way, you can track sales from the vehicle wrap via calls from that number. A similar method would be to involve a unique but short URL exclusive to the vehicle wrap ad, which would lead viewers to a landing page for your business’s website. You could even run an exclusive promotional offer to people who respond to the car wrap.

Can a Vehicle Wrap Be Removed?

Can car wraps be removed without harming paint underneath

Yes, you can remove a vehicle wrap with the right anti-adhesive solutions. While you can remove the wrap yourself, it’s usually best to have a professional do it. When an inexperienced person handles the task, the wrap can split in various places and ultimately become a lot harder to remove.

Can a Vehicle Wrap Withstand the Rain?

Made from vinyl, fleet wraps are waterproof and can withstand rain and thunderstorms. On interstate and cross-country trips, fleet vehicles endure a range of weather conditions, from the hottest summer humidity to the rainiest falls and winters.

Vinyl car wrap for fleet

High-quality van graphics and wraps are designed to handle challenging weather conditions of all levels.

Do Vehicle Wraps Melt Off in Hot Weather?

As more parts of the country experience waves of 100-degree weather in the summer, SpeedPro’s professional fleet wrappers apply each wrap with care to ensure a snug fit throughout the life of the vehicle wrap.

It’s important to consider your area’s heat as a factor in design. While it may be nice to have perforated window graphics as part of your car wrap for both aesthetics and to keep heat out of the car, perforated window edges can detach when exposed to prolonged extreme heat.

How Much Does A Car Wrap Cost?

While the initial cost of a vehicle wrap may be high, keep in mind that it’s more of a one-time investment since you own that space.

The cost of a car wrap depends on the size, complexity of the installation, and the style of the design. A simple logo decal will have lower printing and installation costs than a partial or full vehicle wrap.

Find a SpeedPro studio near you for an estimate on a vehicle wrap.

The type of material used may also affect the cost of fleet wraps. If the vehicle is often driven at night, you may want to consider using reflective film within the design to enhance the appearance during nighttime driving.

A typical full car wrap could cost around $2,500 to $3,000. This pricing is based on average costs. Talk to a SpeedPro studio near you for an estimate on how much a car wrap will cost.

Where Can I Get a Vehicle Wrap?

When it comes to getting a vehicle wrap for your truck or trailer, it’s important to hire a team of specialists who can expertly handle the process each step of the way – from the initial vehicle wrap design to the final application. Whether you need a vehicle wrap on one truck or a whole fleet, SpeedPro Imaging can turn each of your vehicles into a dynamic, moving billboard for your business.

For more than 20 years, SpeedPro Imaging has been the nation’s leading provider of a range of large format printing, from window graphics and trade show displays to wall murals and vehicle wraps. With more than 130 locations from coast to coast, we service companies of various magnitude, from big brands to local businesses.

No matter what kind of market you cater to, brand exposure is more important than ever in today’s economy. Tiny ads in papers make little impression on modern consumers. Big, bold vehicle wraps get people looking, talking and clicking. At SpeedPro Imaging, we take satisfaction in seeing businesses succeed with dynamic advertisements on their vehicles. To learn more about our vehicle wrap services or to find a SpeedPro studio near you, check our locations page.

Interested in getting a vinyl car wrap, van graphics or truck wraps for your entire fleet, contact a SpeedPro studio near you

SpeedPro Imaging’s “Project of the Year” Featured in Wide Format & Signage Magazine

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San Rafael, CA – based SpeedPro Owner, Steve Moran-Cassese, Discussed Complexities and Features of His Award-Winning Project

(Centennial, CO – September 15, 2017) – SpeedPro Imaging continues to earn its reputation as the nation’s leading printing and graphics franchise with another major feature story in a leading national trade publication – Wide Format & Signage Magazine.

An awe-inspiring, multinational project managed by Steve Moran-Cassese, an award-winning SpeedPro Imaging owner based in San Rafael, CA, has been featured as September’s leading cover story by Wide Format & Signage Magazine. Click here to read the featured article and view the masterpieces themselves.

Moran-Cassese is garnering national attention for his outstanding rebranding work with Hewlett Packard’s Welcome Center – a project that earned him SpeedPro Imaging’s 2016 Project of the Year. In her article entitled “Application Spotlight: A Welcome Rebranding for HP,” editor Jennifer Wilberschied detailed how Moran-Cassese, hand-selected by the information technology giant, spent nine months installing majestic, intricate and mesmerizing wall murals, oversized window graphics and multi-dimensional wall treatments.

“There were many moving parts to this project, with each graphic component offering its own unique challenge,” said Moran-Cassese. “On top of that, this rebrand was for the HP [Hewlett Packard] Welcome Center – the flagship facility for HP’s partner meetings and VIP guests. We approach all client projects with the intent to create an exceptional final product. But when it came to working with an industry partner like HP, the stakes for perfection were even higher.”

The collaborative effort with German-based creative agency, Art Lab Studios, is characterized by its attention to detail. Hewlett Packard wanted a bold statement – and SpeedPro Imaging’s Moran-Cassese delivered. The article describes in detail the obstacles and the solutions implemented to install such transformative prints, including the project’s most complex component: a visionary wall graphic of The Painted Ladies (a famous set of homes in San Francisco). The treatment was comprised of wall covering media and an overlay of secondary prints.

“We were tasked with printing approximately 80% of the secondary prints and color-matching each to ensure they matched the wall mural,” said Moran-Cassese. “Each of the 16 prints were mounted on more than a dozen different substrates of the various sizes. All substrates had to be contour cut, creating a puzzle of secondary graphics. In mounting the prints to the primary mural, we had to account for numerous variables including the print angles, exact spacing between each print and precise alignment overlay of the graphics.”

As of the time the feature story was published, Moran-Cassese’s installations had been in place for a year and are intended to stay up indefinitely.

For more information about SpeedPro Imaging, please visit speedpro.com.

For more information about the SpeedPro Imaging franchise opportunity, please visit speedprofranchising.com.

About SpeedPro Imaging

With more than 20 years of experience, SpeedPro Imaging is the nation’s leading printing and graphics franchise – creating professional large format imaging for a wide variety of companies in any industry. The company specializes in high-quality products including wall murals, event graphics, tradeshow displays, vehicle wraps and window graphics. Through extreme resolution levels and unparalleled quality standards, SpeedPro Imaging takes visual communications to the next level. Today, there are 125 studios open and operating in 31 states, with several more in various stages of development.

10 Creative Trade Show Booth Ideas to Attract Visitors

creative trade show booth ideas

You’ve secured your spot at THE upcoming trade show – the one everyone in your industry attends. There’s a 10×10 trade show booth with your name on it. But how do you make those potential clients stop and notice you?

Forget the generic table skirt and boring curtain background. Why spend money on a spot if you’re not going to stand out? People aren’t drawn to a dull booth that looks the same as all the others. By infusing your booth with your brand and implementing some of these creative trade show booth ideas, you’ll turn your display into a beacon that draws crowds.

1. Infuse Your Brand

You know strong branding is important in your marketing strategy. It’s how you share your message and let people know what makes your business unique. Branding can be just as important in your approach to creating a trade show display. By labeling every element of your display, you create a cohesive look that’s memorable. You also help your potential customers learn about your product or service at a glance.

Branding your trade show display goes beyond your logo and colors. Is your company playful and lighthearted, or serious and professional? Do you focus on being eco-friendly? Is it important that you give back to your community?

Bring your brand to life by generating an atmosphere that embodies your brand. For example, DoubleClick’s clean and simple design allows conversations to be the focal point. In addition to their modern trade show booth design, they add eye-catching bikes along with a QR code, allowing potential customers to connect on a technical level and keep the conversation moving online.

10x10 trade show booth ideas

Great branding is simply the first step to creating a trade show booth that will both spark attendees’ curiosity and be remembered.

2. Create a Photo Op

In a world dominated by the “selfie,” a photo booth or similar photo op at your stand can pull in some major traffic. The photo helps break the ice, which can get the ball rolling with a new client.

custom photo booth frame for trade showIncorporating a perfect backdrop for photos turns your booth into an interactive experience and a source of entertainment. A retractable banner or point of purchase display are two options – they easily set up anywhere and incorporate your logo and business information. Another option is to commission a picture frame that uses your company’s logo and branding colors.

Have a brainstorm session with your team about out-of-the-box ideas for a design that would prompt the average trade show attendee to stop by for a picture while aligning well with your brand.

Make your photo op even more appealing by incorporating fun props or costumed characters. Who wouldn’t want a photo with a bodybuilder at a fitness-themed booth, or with a video game character representing a gaming business? Think beyond the glasses and funny hats. For example, turn one of the fun elements in the banner design into a real-life object for people to interact with and give their picture a 3D-feel.

Snapping photos is simple. Use an iPad or even a phone to take the pictures. Get the most from this experience by having the passer-by type in their email to receive their photo digitally. You can also have checkboxes asking them to subscribe to your email newsletter for product discounts and for permission to use their photo on your brand’s social channels. Post the photos on your Facebook, Instagram and/or Twitter accounts to show a personal touch to your brand. Use a unique hashtag to encourage followers and fans to join the fun.

Want to reach beyond your current audience? Tag the people who are in the photos so their friends are exposed to your brand. You can reach new prospects beyond the event with this simple, interactive trade show booth idea.

3. Integrate Social Media

We already touched on incorporating social media with your photo ops, but there are other ways to use your social media accounts to attract people to your booth. Start long before the day of the event to build excitement. Use various hashtags to make your social media posts easy to find. Make sure you see if the trade show you’ll be going to has a standard hashtag, and create a unique tag for your booth as well.

hashtag trade show ideas

You might tease some of the amazing things you’ll have at your booth, share a little more about your business or convince people why they should visit you at the show. Sharing the social media posts from the official trade show accounts can also help get people excited about the event and visiting your specific booth.

At the event, continue using your social media accounts to generate excitement. Use hashtags specific to the event, and post throughout the day to give updates. Do a Facebook Live post from your booth, and invite anyone who couldn’t come join you on camera. An exciting, high-energy Facebook Live broadcast generates excitement online, but it may also attract people at the event. They’ll want to investigate the source of all the excitement. You can also encourage booth visitors to use the same hashtags you’re using to help spread the word.

For younger audiences, consider using SnapChat or putting together a geo-filter that includes the conference title and your logo. Geo-filters are low-cost Snapchat frames that can be completely unique to your brand, and are powerful in attracting selfie-takers to your booth.

Have your social media account information printed on your banners so trade show attendees can easily find and follow you. This helps you build a relationship with potential customers, even if they don’t buy, sign up or otherwise make a decision at the trade show.

4. Invite Them In

large custom trade show displays The layout of your booth can affect how inviting it seems. A long table running along the front of the booth keeps people at a distance; you stay on one side of the table while your potential clients stay on the other. This physical separation can sometimes create an emotional distance as well.

A personalized point-of-purchase display is an easy way to present information without cutting off traffic flow. Incorporate shelves with adjustable height options on the display if you have products, pamphlets, freebies or other items for people to see. Another functional option is an integrated tablet stand or kiosk. This gives you a functional base during the trade show without the need for a traditional traffic-blocking table.

5. Offer Something Everyone Wants

Have you ever found yourself on the hunt at a tradeshow for an intriguing item you spotted someone else carrying?

There is an art to swag. The perfect free giveaway will not only make your brand stay top-of-mind, but also attract others to your booth. If you’re in the gardening or landscape business, think rooted cutting, flower or seed packets. For the auto industry, consider sunglasses, bumper stickers or a car air freshener.

In the age of technology, a free charging boost is another major attraction. Trade show attendees spend a lot of time on their phones checking email, calling the office and engaging on social media. All that activity drains battery power quickly, creating a bothersome hurdle.

Attract more people to your booth with a convenient remedy for those common tech issues.  A charging station for various devices is simple enough to set up, and keeps visitors in your booth for long enough to learn more about your business. Create a high-top charging station with cords for different types of devices. Cover those tables with custom table toppers that bear your company’s logo and key message. While guests charge their devices, they gain exposure to your company.

You can also use this time to engage with visitors. Set up a screen with a video presentation that explains your business, or provide iPads with an interactive experience related to your company. Ask them questions about their current problems and needs as they relate to your products and services. 

6. Think Big

large custom trade show booth and signageYou can create an attractive trade booth display at the standard height, but going big makes your booth visible long before attendees reach your aisle. Incorporate components that stretch high above your booth to create a beacon for your business.

Overhead displays are visible from a distance and make visitors want to find out what’s below. Incorporate large-scale vinyl banners suspended from a high ceiling, for example, or suspend a large display showing your logo that seems to hover over your booth. Suspending large display pieces over your booth requires some logistical considerations, so make sure the trade show organizers can accommodate these types of displays.

At SpeedPro Imaging, we have large format printers to accommodate all your printing needs. Find a SpeedPro location near you to begin creating your Great. Big. Graphics.

Add a custom flag to the front of your display to generate interest in your booth. Position the flag to stick out from your booth, if possible, to make your display more noticeable. A tall flag that stretches vertically draws attention from afar, and can be particularly useful for people trying to find your booth through a crowd.

Different shapes also help customize your look. SpeedPro offers blade, teardrop, feather and flutter flags with single- or double-sided designs. SpeedPro’s flags are suitable for indoor or outdoor use, so you can transport them to any event or use them at your main location between trade shows.

Why stop with just the booth? Think about other big elements that might be doable, such as custom-wrapped cars or bikes.

creative custom car wrap ideas

Take full advantage of your trade show space from the ceiling to the floor. At SpeedPro, we can create attention-grabbing floor graphics for your trade show booth.

custom floor graphics for trade show

7. Offer a Specific Trade Show Deal

A special offer designed just for trade show attendees is a great way to close deals that day. Specials generate excitement, which draws more people to check out your business. People who might buy anyway have a greater incentive to jump on board at the trade show, rather than waiting and potentially forgetting about your company.

However, you don’t want your “sale” to look like a bargain-bin thrift-store situation. Present the deal in a professional way that aligns with your company’s overall image. An easy way to do this is with digital signage. You can turn almost anything with a screen into a billboard for your trade show special. Because it’s a digital design, you can easily change the message to fit different trade shows you attend.

8. Demo Your Product

If you have a physical product, take the opportunity to demo it at the show, if possible. Talking about your product is all well and good, but letting people see it in action lets your product speak for itself. You can perform demos as people approach, or you can generate excitement and create a crowd by doing demos at specified times. A digital sign is an easy way to post the times for your demos while using a branded background.

The way the demo works depends on the product itself. If it’s feasible, let potential customers test the product instead of just showing them how it works. If you sell something industrial or something too large to bring to the show, a video of it in action is a suitable alternative. Incorporate a screen into your background display with the video on loop, so visitors can jump in to see the video at any time.

9. Bring Your Own Lighting

General overhead lighting at the venue is fine for most purposes, but integrating creative lighting into your display makes your booth more visible and appealing. Lighting also helps emphasize particular parts of your display, so you can influence where visitors focus their attention. SpeedPro’s point-of-purchase displays come with the option of integrated LEDs, spots and other lighting with adjustable positioning to customize the illumination.

trade show booth with lighting built in

You can also use lighting to create a warm, inviting atmosphere, if such a vibe fits your business branding. For example, you might set up comfortable chairs positioned next to a table with lamp lighting. Customize the table with a branded cover to incorporate your business into the seating area. Guests can take a break in comfort while still seeing your branding message. You also have a captive audience, so you can get a feel for what visitors need and how your company can fit that need.

10. Make It Interactive

An interactive trade show booth gives visitors something to do. It also makes your business memorable. Testing out the product is one way to achieve that interactive design. Another option is a game, contest or giveaway. There are several simple trade show game options that promote your brand without being overly cheesy. The game format adds an entertaining element and gets people to relax, which makes it easier to transition into making sales.

Try these game options for your next trade show:

  • Easter egg hunt: Before attendees arrive, strategically place postcards or other printed materials around the venue. The postcard should let whoever finds it know they won a prize. To redeem it, the winner must go to your booth. This gets more people to your display, and it provides a natural conversation starter. Order a customized retractable banner or other signage that lets finders know they’re in the correct place to redeem the postcard. Don’t forget to post about the game on social media using the trade show’s hashtags.
  • Check-in contest: Expanding your reach beyond attendees is always a good thing. Get the attendees to help by checking in at your booth or tagging you in a post. Everyone who completes the task receives an entry into a drawing. Make sure the prize is worth it, so you increase the number of participants. Have a custom sign printed with details about the contest. You can also create a QR code and have it printed on signage to alert visitors to the contest easily.
  • Trivia: A simple trivia game based on your industry is a great way to engage visitors. It also initiates a conversation and lets you easily transition into talking about your product or service. One option is to incorporate little hints or images on your booth background that relate to the questions. Visitors have to scan the background to find the answer. 

Easily Create Your Great. Big. Trade Show Display.

The additional tips below will help you create a visually stunning booth people want to visit. Have a question about what’s possible for your trade show display? Don’t hesitate to contact SpeedPro’s expert team in your area.

  • Start early: Start your booth design early to ensure you have plenty of time to organize everything. Give yourself several weeks to order custom backgrounds, tents, flags and other materials for your booth.
  • Research the competition: How do your competitors perform at trade shows? What can you do better? How can you set yourself apart? Researching the competition isn’t about copying their ideas. It’s about figuring out what they’re doing well and improving on it. You can also learn from your competitors’ mistakes.
  • Be consistent: An easy way to tie together the elements in your booth is through consistency with color, fonts, overall style and other elements. Those consistent elements make a major visual impact and help support your branding.
    • Invest in quality, custom pieces: Looks do matter when it comes to attracting potential clients at a trade show. Investing in quality materials is essential in creating a professional-looking booth. Quality, custom items are reusable at future trade shows, so you get more mileage out of those materials.

Custom trade show displays

  • Do a test run: Set up your booth in the office ahead of time so you can get a visual on the arrangement. This is your chance to make changes or add other components to make your booth special.
  • Train people for the booth: If you plan to have multiple people staffing your booth, hold a training session to ensure everyone has the necessary information. Explain your goals for the trade show. Practice being engaging and inviting. No matter how great the visual display, people in the booth who are grumpy or unapproachable will ultimately scare off potential clients. Being uninformed on the product or service also reflects negatively on your company. Ensure everyone in the booth represents your company well and promotes your branding.
  • Choose the right partner: SpeedPro has over 130 custom printing studios that listen to your vision and bring it to life. We have extensive experience in the large-scale printing world and are your one-stop solution for all your visual communication needs.

Be seen. Be heard. Be chosen. Big, bold graphics still matter in today’s tech-savvy world – SpeedPro can help you take your trade show booth to the next level. Find a SpeedPro Imaging studio location near you to get started today.

SpeedPro Imaging – Graphics Solutions for Breweries That Quench Marketing Thirst

1-B BrewerySummer is winding down, the leaves are slowly starting to change colors, the days are getting shorter and the heat is giving way to cooler temperatures. It’s autumn! For beer enthusiasts, there’s nothing more satisfying than the anticipation of that smooth, fall blend and a little pumpkin spice.

SpeedPro Imaging, the nation’s leader in large format imagery, is just as pumped as you are for a new season. The months of September and October are loaded with beer-centric festivals. There’s Octoberfest Zinzinnati in Cincinnati, Ohio, Fremont Octoberfest in Seattle, Washington and the Great American Beer Festival in Denver, Colorado, to name a few.

For brewery operators, there isn’t a better or more competitive time to be in the business. We’re in the middle of a beer renaissance in America. Let’s digest some of these facts and figures: according to the Brewers Association, there were 1,803 breweries in America in 2010. In 2016, that number shot up to 5,301 – a 194% increase. The Beer Institute recently calculated that the combined economic impact of the brewery industry totaled more than $350 billion in 2016. And here’s an anecdote from Business Climate:

“Furthermore, just one job at a craft brewery will create an additional 45 jobs in other industries on average, such as packaging, business services, distributing, transportation and agriculture.”

As breweries become more of a familiar fixture across America, brewers need to start formulating a plan to stand out from the crowd. As we noted, it’s a competitive landscape. Just calling yourself a brewery isn’t going to cut it anymore. You need to show why patrons should give your establishment a visit. At SpeedPro Imaging, we partner with breweries who want to be seen.

You’ve got the right formula to make an outstanding product. Now is the perfect time to team up with SpeedPro Imaging to land the patrons who will keep the beer – and cash revenue – flowing.

Don’t take our word for it. Take a look at this testimonial from Jason Simonson, general manager at Rock Bottom Brewery in Denver, Colorado:

Just like your beer offerings, our Big. Bold. Solutions are never ending. Let’s examine five specific products and services SpeedPro Imaging offers to take your brewery to the next level.

Window Graphics: Crisp. Refreshing. Bold. That describes the graphics your local SpeedPro Imaging studio owner will design for your windows. We transform the ordinary windows into visual artwork that aligns with your brand. We offer both short-term and permanent impact graphics.

Flags & Outdoor Signage: Custom flags are sure to add flair standing tall outside your establishment. Our flags and outdoor signage are highly customizable and an effective advertising medium. We can help convey your message outside to draw customers inside.

Wall Murals: Let your walls entertain customers with coverings and murals. Brick, concrete, wood or your average sheetrock – no matter the service, we know how to add vivid colors and colorful display graphics. Leave your guests visually hypnotized as your beers captivate their taste buds.

Table Graphics: Often overlooked, but an essential player in your marketing game plan. This is where your patrons spend the most time. Reinforce everything that is special about your brewery with mesmerizing table coverings. Give notice to upcoming events, or show them how to engage with you via social media.

Decals: Small in name, big in stature. We’re not talking those little, annoying stickers you used on models. No matter the size, these bold, multi-dimensional graphics are durable and a cost-effective form of advertisement.

That’s just a sample of the exciting solutions we offer breweries and other companies. You can find the full menu when you visit speedpro.com, send us an email or call us at (844) 274-4784.

Let’s kick off the autumn season the right way: with a nice cold brew, and buckets of profits!

The Most Effective & Efficient Marketing Tool for Tradesmen: SpeedPro Imaging Vehicle Wraps

13 TradesmenThere are the certifications, the bookkeeping, the appointments, and – lest we forget – the customers. As a trade-based entrepreneur, there are many items you need to juggle.

Hey, we here at SpeedPro Imaging, the nation’s most trusted vehicle wrap provider, get it. We’re tradesmen at our core, too. Like you, our focus is providing excellent customer service. And in our case, that involves delivering superior printing and graphics solutions for a wide variety of clients – including hard-working tradesmen dedicated to improving their craft (if that sounds like you, click here to learn how we can help you).

Each of our SpeedPro Imaging studio owners across the nation are tradesmen just like you. Their focus is on delivering great service, not marketing themselves. They aren’t equipped with some big Hollywood marketing budget. Like you, many of our studio owners are working hard every single day to build their business. However, we at SpeedPro are marketers, too, and we know the importance of brand recognition. We have the time, equipment and personnel to deliver your message to consumers. And one proven way tradesmen are successfully bringing attention to their business with the help of SpeedPro Imaging is, indeed, through vehicle wraps.

Consider…

  • AAA’s latest survey determined the average American driver spends more than 17,600 minutes behind the wheel each year.
  • The Outdoor Advertising Association of America says mobile advertising is the most effective and efficient form of out of home advertising.
  • The American Trucking Association recently found 90-plus percent of respondents to its survey noticed images wrapped on vehicles.
  • More than 95 percent of people who see a branded vehicle wrap remember what they saw.

Industry statistics aside, here’s what makes SpeedPro Imaging’s vehicle wraps so effective: we can transform your bland work vehicle into a bold mobile marketing device. Whether you drive a sedan, SUV, crossover, pickup or cargo van, we have the perfect solution for you. This is where you ask, “is it worth the investment?” And we respond with an emphatic, “YES!” From an ROI standpoint, vehicle wraps have the lowest cost per impression.

We understand your funds are tight and that you may be short on time. Vehicle wraps allow you to go fishing where the fish are…without spending much time off the road (we’ll turn it around FAST). In no time, you’ll be sending your message to potential customers without saying a word.

We’re a visual society. 65% of people are visual learners. 90% of information that 16 Tradesmencomes to the brain is visual. Speaking of fish, it appears the average human attention span has fallen below that of goldfish. That means you need to get straight to the point. And partnering with SpeedPro Imaging, the nation’s most trusted vehicle wrap provider, can help you do just that.

Here are 10 specific kind of tradesmen we that we know we can assist with our state-of-the-art vehicle wraps:

  • Carpenters
  • Plumbers
  • Repair and Restoration Professionals
  • Electricians
  • Locksmiths
  • Lawncare Professionals
  • Independent Mechanics
  • Pool Service Professionals
  • HVAC Professionals
  • Painters

That’s just a small sampling of the tradesmen services we assist. If you’re a tradesman, we want to hear from you. SpeedPro Imaging doesn’t take a cookie-cutter, one-size-fits-all approach when it comes to vehicle wraps. We offer a variety of options that are tailored to your specific needs. Let us reemphasize—we’re tradesmen just like you. We take our craft seriously. And we have the perfect solution to help maximize your marketing needs.

We’ll get you and your vehicle in and out the door in no-time. Let’s get the dialogue started right now. Reach out to us online at speedpro.com, send an email, or call us at (844) 274-4784.

Back to School, in Focus: Exceed Expectations With SpeedPro Imaging

3-B School Bus WrapThe first day of school. It conjures up images of excitement for millions of students, and nervousness for an equal number of others. For parents, it’s the realization that summer is wrapping up and their tiny tot is yet another year older. School staff is refreshed and ready to welcome in a new batch of students.

Now is the perfect time to sit down and consider how SpeedPro Imaging, the nation’s leading printing and graphics franchise, can help boost your school’s spirit and coffers. Your local SpeedPro Imaging studio owner is ready and willing to make your hallways bold, colorful, inspirational, and awe-inspiring.

For example, let’s highlight the work of Ann Siburg. For Ann, the first day of school means new opportunities to reach out and improve her community. Ann is neither a teacher nor an administrator. In fact, she doesn’t work at the school. But her fingerprints can be found in schools across Scottsdale and Phoenix as an Arizona-based representative for SpeedPro Imaging, the nation’s leading printing and graphics franchise.

Ann is the co-owner and VP of marketing at SpeedPro Imaging of Scottsdale. For eight years, Ann and her team have supplied high-quality, big, bold graphics for various companies, organizations and individuals. However, Ann won’t think twice when you inquire about her favorite group of clients. “School’s, non-profits and churches,” says Siburg, without any hesitation.

Her primary focus specifically targets private and charter schools. “I’m a passionate advocate for private and charter schools, elementary through high school level,” says Siburg.

Unlike public schools, private and charter schools do not receive taxpayer funding. They’re left to their own devices to keep students educated. You don’t have to be a finance wizard to know operating a school isn’t cheap. From books to xylophones, operational costs rack up quickly for private and charter schools. That’s where Ann steps in to provide local schools with the best possible marketing tools – ones that won’t break their proverbial bank.

“We typically charge them half of what we charge retail. It’s our way to help local schools in need,” says Ann.

9-B School Window GraphicAs the industry leader of wide format imagery, SpeedPro Imaging’s wide range of services allows Ann and her team to be a one-stop shop for those schools to handle all of their graphics needs, whether administrators realize they need them or not.

“We do posters, banners, table tops and displays to encourage parents and citizens to give to the school,” says Ann. “It’s all about branding.”

Siburg has an eye for branding. She takes great pride in helping the schools realize the importance of marketing through graphic enhancements. Siburg says just the simple touch of adding dimensional lettering inside the front office, on vehicle decals and wraps, and on light pole banners along the roadway can make a major difference – and generate additional revenue – for the schools.

“It’s subtle, but critical, touches for private and charter schools that are necessary to attract enrollment,” says Siburg. “It’s all about their image, why they’re different and why they’re worth the cost for parents to send their kids there.”

One case study for Ann Siburg is a group of charter schools she joined forces with seven years ago. As they continue to open new academies, they always give Ann a call for their signage requests. Ann will provide mesh construction banners during the building phase, “Coming Soon” banners as the opening date approaches, and directional banners used to direct traffic as parents drop-off and pick up their children.

As time passes, Ann has picked up on one major theme with all of her school partners.

“They love their crests,” says Siburg. SpeedPro Imaging’s advanced production 23 Schoolstoolset, which now includes the HP UV Flatbed Printer, allows Ann to place crests on a variety of substrates. “I’ve put crests on steel to give it a pewter look. I’ve also done vinyl and gator foam. We provide the opportunity for schools to put crests in gyms, libraries, etc., all depending on how fancy they want to get and how much they want to spend.”

Ann’s hard work and dedication is paying off. In fact, she has even gone so far as to collaborate with a school to launch a postcard campaign. It involved sending out multiple postcards to parents detailing the school’s funding needs and how the parents could help. Ann says it was tough work, but it’s producing results.

“Last year, the school doubled its enrollment, says Siburg. “This year it appears they’re on pace to triple their enrollment.”

The approach Ann takes is simple – and it pays big dividends.

“I don’t have to sell you today, tomorrow or the next day,” she says. “If it takes a year or more, that’s fine. I’m all about the long-term relationship. Even if they hesitate or don’t need something immediately, these private and charter schools will keep you top of mind when they DO need help. As a salesperson, you can always pop in and see if the time is right.”

Ann Siburg is certainly teaching us the power of compassion and the power of local business owners doing great deeds in their community. We at SpeedPro Imaging are part of the same communities you call home. When our society thrives, we thrive.

We’re here to do what we can to help in students’ growth. Stop in and say hello. You can reach us online at speedpro.com, send an email, or call us at (844) 274-4784.