Q: Are modular display systems an effective option?
A: There are numerous modular display systems on the market, but the most popular is commonly called a Truss System. A Truss System uses aluminum sections that are interlocking and allow for an endless array of setups. With a Truss System kit, you can choose a base exhibit layout and have the flexibility to adjust it or add on to it over time. For exhibitors that need a professional-grade exhibit and desire to have expandability, modularity, and flexibility while still being able to handle all the booth assembly themselves, a Truss modular display is an excellent option that will last for a long time.
Q: Are the inexpensive display items any good?
A: Many inexpensive banner stands and exhibit structures do not hold up well to repeated use or transportation. Replacing metal parts with plastic, or quality plastic with inexpensive plastic, is a common method for reducing cost and subsequent prices. Therefore, the risk is that the product will not last long. Quality stands and exhibits are never that much of a premium over the least expensive similar options, so it is highly recommended to go with a better quality display. Saving a little money will not help you when you arrive at the show with a broken display.
Q: Can I replace graphics in my retractable banner stand?
A: Yes. A professional can remove and replace a banner in a retractable stand. Unless the stand and banner leader is damaged or worn, this is not difficult. To do this correctly and effectively, experience and the correct tools and materials are required, so it is not advised that clients attempt to change their own banners.
There are stands that offer easy to change cartridges that house professionally installed banners. This is a great option for clients who need to use a stand with multiple banners/images specific to differing shows and audiences.
Q: How can I use a banner for a backdrop at my booth?
A: Many show sites give the exhibitor a pipe-and-drape finish. On this, it is easy to use cord or zip ties to attach a banner at the back of your booth. A pole pocket in the bottom of the banner with a dowel or PVC tube provides ballast. Double-sided tape or Velcro can be used if there is a solid wall behind the display.
There are also a wide variety of backdrop systems available such as Pop-Ups, Hop-Ups, and banner backdrop hangers that we will be glad to assist you with.
Q: How do I get more people to stop at my booth?
A: Nothing happens if you do not get attention, so first be sure your visual and visual placement is going to be seen and attract attention. In addition, the image of the visual has to be consistent with you, your company, and your prospect's interests. In combination, you want to have high-quality images that grab the attention of your audience in a professional way consistent with your brand.
Q: How does a retractable banner stand work?
A: A retractable banner stand is a canister or cartridge that holds a banner similar to a roll-up window shade or roll-up projector screen. A spring-loaded mechanism inside, on which the banner is attached, is the key piece.
The top of the banner is secured into a top cross bar used to keep the banner from rolling up entirely into the cartridge. With a stable base and a fixed or telescopic pole, the banner is pulled from the cartridge and attached to the pole for the complete display.
Q: What are table skirts/throws and runners?
A: A table skirt is a fabric panel that covers the entire table (typically a 6' or 8' table). While most shows will provide a standard colored table skirt, the area in front of your display table is prime visual real estate you should use for branding and image building. Hanging a banner over the front of the table, or using a custom printed table skirt that goes completely over the table are great ways to take advantage of the space. Skirts are generally fitted to a specific table size and are screen printed or dye-sublimated with your custom graphics.
Runners hang from the back side of the table, over and down the front of the table. Usually, there is a table throw under the runner. Runners are typically: 36", 48" or 60" wide.
Q: What are the best types of banner stands?
A: A banner stand describes a wide range of fixtures designed to display a vinyl or cloth banner. Basic types are categorized as tension banner holders, adjustable rod frames, telescopic pole, and retractable stands.
Tension Banner Holders are simple five-point frames to display a banner. Four corner bolts go through and secure corner grommets in the banner and the tension pulls the banner tight. Other than hanging or taping a banner up, these are the most economical banner stands.
Adjustable Rod Frames are simple aluminum stands with telescopic vertical side poles with a telescopic horizontal pole from which the banner hangs. Using pole pockets on the top and bottom of the banner, it hangs and the weight of the rod placed in the bottom pocket helps pull it tight. Some advanced systems use attachment devices at the bottom, and some are modular and adjustable for many sizes and angles.
Telescopic Pole Stands work by suspending the banner, which is attached to a horizontal bar across the top, which is supported by the pole. The base is a tripod, and tension is created by the bottom of the banner being fixed with a cross piece that is attached to the base.
Retractable Banner Stands are the most popular devises for displaying banners. The banner rolls up on a spring-loaded core inside the aluminum cartridge. It pulls out and goes back in like a projector screen or window shade. These stands are easy to set up and take down, are easy to transport in a simple lightweight case, and these protect the banner from wear and tear much better than any other system. While there are some economy models available, be careful as these are mechanical devices...if the mechanisms fail, your stand will not work very well (or at all). There is not much difference in cost between a premium, high-quality stand and the cheapest you can find...so get a little insurance by spending a bit more. The difference between a good, economy stand and a premium, interchangeable cartridge stand should be less than $200.
Retractable banner stands work great alone, or used in groups. There are single and double-sided stands and a variety of heights and widths.
Q: What are the most effective methods to exhibit at a tabletop expo?
A: Many shows and event only allow room for a tabletop exhibit, typically a 6' or 8' table. Creating a professional exhibit in this environment can range from quality-mounted graphics displayed on an easel all the way to full pop-up systems. There are many styles of foldout tabletop systems as well. These are easily carried in their case and they set up and come down quickly and easily. Graphics are very easily changed and updated as well.
You must create a professional look with a tabletop display (or small booth footprint), so quality graphics and professional-grade fixtures should be the norm. Avoid copies and graphics made with your desktop printer!
Q: What is a Pop-Up?
A: Pop-Up systems are sometimes called expandable, collapsible or 'spider web' frame systems. These aluminum frames expand out to form the structure on which panels of fabric or printed graphics hang. These systems range in size from small tabletop units to modular units that can create straight or curved exhibits. With fabric panels, the graphics are produced on Styrene or similar panels and are attached with Velcro tabs. This gives a very high degree of variability in graphics as well as easy updating of graphics. Graphics that are more common are produced with matte laminated polyester film prints and the systems specific hanger pieces are attached directly to these panels.
It is highly recommended to use a wheeled, hard plastic case to store and transport pop-up systems and their graphics. The total set up is fairly heavy and cumbersome to transport without a case and the risk of graphics damage becomes quite high. With a wheeled case, it is easy for one person to transport a full 10' system, set-up and tear down all on their own.
Q: What is an easy way to get unique attention at a trade show?
A: A unique method of getting added attention in your booth is to use the floor. With carpet-specific adhesive vinyl and the ability to cut specific, custom shapes, we can help you create an entry graphics that is on the floor and bound to get attention. There are many unique applications for this material, and the costs are quite low.
Q: Which display systems are easiest to use?
A: Most modern systems for booths are not designed to require professional installation and are easy to use. It depends on budget, size, and number of people (and time) for set up and take down. One person can easily handle retractable banner stands, tabletop displays, pop-up and hop-up systems, and common backdrops. All such systems are light and can be carried in a case, or should be handled with wheeled cases.
Q: What is a vehicle wrap?
A: Vehicle wraps are a new, innovative approach to advertising your business. They act as a moving, 3D billboard and work 24 hours a day to create awareness for your company and to reach out to new customers.
A wrap is a large vinyl graphic or decal. The graphics are printed on this vinyl, which is designed specifically for vehicle graphics, and then typically laminated with a protective coat that gives a final gloss, matte, or luster finish.
The vinyl is applied directly over the original paint of the vehicle and it actually helps protect the paint.
A wrap is easily removed even after several years to return the vehicle to its original condition.
Q: Why wrap a vehicle?
A: Vehicle wraps are the most cost-effective advertising method in existence. The cost per impression (CPI) of vehicle wraps is less than other forms of advertising such as billboards, television, radio and yellow pages.
Vehicle wraps can improve the appearance of a vehicle. A wrap will rejuvenate the look of your older vehicle to look new or match others in a fleet. Digitally printed vehicle wraps can be duplicated more easily than traditional methods like paint and airbrushing.
Effective wraps with high resolution graphics have been proven to increase conscious awareness of a brand by more than 48% over simple vehicle lettering.
Statistical Data from Sign Industry Magazine.
- Vehicle signage gets about 8.4 million impressions per year
- Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots
- Direct mail reaches 20,000 names with one mailer
- Billboards get 700,000 impressions per month.
- Vehicle wraps are one of the mediums that people make an effort to view.
Q: Will a wrap hurt my paint?
A: In most cases, vehicle wraps will not damage factory paint jobs. Typically, the wrap will actually protect your paint and leave it in far better condition had you not wrapped the vehicle. It is important to talk with us and pre-test your paint job prior to wrapping with vinyl. Paint in poor condition may peel when vinyl is removed. New paint needs several weeks to cure before a wrap is installed.
Q: What is the process for a wrap?
Design is the most critical and time-consuming part of the vehicle wrap process.
We encourage our clients to focus on the purpose of the vehicle wrap. We have found that simple, but deliberate designs work best. Vehicle wrapping is advertising at a glance. If it isn't immediately obvious what the message is, it isn't doing its job.
Communication is essential to ensure your vehicle wrap is designed properly per your needs. The first step for you is to meet with our graphic designers to discuss your objectives and ideas.
SpeedPro creates its own templates for better fit of graphics than "purchased templates" that most others use. Once the graphics are printed, we cannot change measurements, so we prefer to 'measure twice and cut once'. Accordingly, we will need to measure and photograph your vehicle and create our own template. Measuring and inspecting the vehicle also allows us an opportunity to identify design elements specific to your vehicle and anticipate how the graphics will land on contours and obstructions like door handles, mirrors, windows, rubber trim, moldings porous plastics and doors.
With the measurements of the vehicle, SpeedPro can provide a firm quote for the wrap. Upon acceptance, a 50% deposit is due.
If you do not have high resolution images, SpeedPro work with you to obtain images. With our precisely scaled template of the vehicle, SpeedPro will then lay out the design of that wrap so that the graphics are accurately placed and can effectively advertise your message. SpeedPro will send proofs to you for your review and comment.
Once the wrap is "designed", the graphics are printed on special adhesive vinyl and then laminated to protect the vinyl from abrasions and UV rays that can cause graphics to fade over time. The time to print and laminate is usually three to four days to allow proper drying of the ink.
We highly recommend that vehicles be washed in a car wash a few hours before they are brought into our facility for graphics installation. The vehicle should be washed preferably at a place that can use brushes or pressure washing to remove road grime from the low-lying parts under the wheel well, inside the door panels, etc., where dirt usually accumulates. (Wax, polish, grease, or grime interferes with the graphics adhesive and therefore must be cleaned off).
Once the vehicle is brought to our facility, we perform a detailed pre-wrap vehicle inspection and take note of the places that have any kind of surface damage such as paint scratches, dents, etc. We then clean the vehicle with chemicals to remove any remaining oily residue, dirt, and contaminants.
The graphics are applied in panels, (like a jigsaw puzzle). Film overlap and accurate alignment of the graphic sections will ensure excellent presentation and longevity of the product.
Proofs are created on a flat surface and viewed at a relatively small size on a computer screen. Consequently, the wrap may vary slightly from the proofs. The installer may need to make on-the-spot adjustments to assure maximum readability.
Depending on your schedule, we can install during business hours, over night or over a weekend in our climate controlled studio. Our installation crew usually completes a typical installation in 8 hours. Occasionally, we need a vehicle a second time a few days later to replace any graphics that did not fit correctly or install properly. Upon completion, the remaining balance is due.
Our certified installers are very careful not to damage your vehicle during installation; however, they will be working with razors near your car. This can occasionally result in minor scratches to the paint that can typically be buffed out by any vehicle detailing company.
Our wraps come with a 3-year warranty on the vinyl, as long as it has been applied to the original factory paint job, and a 1-year warranty on the window graphics. Warranties do not apply to damage done to the vehicle or wear and tear.
When your wrap is eventually removed, there should be no damage to the paint job, if it is the original factory paint on the vehicle. If there is damaged paint areas or if the vehicle has been repainted, there is a risk of peeling upon removal.
Q: Can a leased vehicle be wrapped?
A: Check with your leasing company, but generally YES.
Q: What do wraps cost?
A: Four factors determine the cost of a wrap:
- The amount of material required (specific vehicle/coverage)
- The amount of design time and photo acquisition required
- The complexity (or simplicity) of installation
- The quality of the vinyl and laminate (will affect the longevity of the wrap)
Wraps can cover the entire vehicle or you can opt to cover only specific areas of your vehicle. Anything less than a full wrap is normally called a "partial wrap." A common partial wrap begins at the driver door and goes all around, with no graphics on the roof, hood, or front quarter panels. Often a logo or other graphics is installed separately on the hood and doors. With some tall vehicles, it is not an effective investment to cover the roof; however, the design needs to consider this as the underlying paint color needs to be considered. The most valuable space is the rear view of the vehicle as this is viewed as a 'constant' by vehicles behind and can thus be read and make a greater impression. A typical full wrap on a car is $2,500 to $3,000. The price of a partial wrap would be proportional to a full wrap.
No matter the conditions, SpeedPro graphics are made to last. All of our vehicle wraps are printed with premium, outdoor-durable, and UV resistant inks on high-quality 3M media and installed by an experienced professional.
Q: What is the best base color of a vehicle for a wrap?
A: Any base color on a vehicle can be wrapped; but, a black vehicle is preferred because it helps hide any areas that may not match the vinyl graphics such as around the doors, moldings and gas cap filler door.
Q: Are wrinkles in wraps normal?
A: Yes, on a full wrap it is normal to have an occasional wrinkle due to complex curves and ridges in the body shape. Just like a new paint job, if you inspect it close enough you can find flaws. However, a professionally designed and installed wrap will look immaculate to the common viewing eye. There are many techniques to reduce imperfections when wrapping, which is why we use professional full-time wrap installation experts, but even the best installers cannot eliminate all wrinkles on severely concave or rounded surfaces.
Since not all bubbles, wrinkles and seams can be avoided, a "busy" design with lots of shapes and colors can help to hide these flaws.
Q: Can a wrap be repaired or partially changed?
A: If your business changes phone numbers or logos, overlay graphics can be printed applied directly on an existing wrap.
Damaged pieces or panels of your vehicle wrap can be replaced after your vehicle is repaired.
Matching colors and exactly lining up graphics can be a challenge. Sometimes an overlaid patch may not blend effectively as color can fade over time. Replacing the entire area of a body panel may look better than just a "patch".
Q: Can I wrap a vehicle myself?
A: Installing a vehicle wrap is a difficult process that demands a high level of expertise. Unless you have been trained (YouTube isn't sufficient) and have experience installing a wrap, you will not be happy with the wrinkles and bubbles which are almost certain to happen, particularly on complex curves. This is why we require all of our installers to be professionally trained and certified.
Q: How are the vehicle windows covered?
A: You can see through window graphics that are printed on perforated window film, "Window Perf". Window perf vinyl is perforated with very small holes that allow you to see out. It also gives you the benefit of acting as a tinting to reduce heat in your interior and to prohibit people seeing into the car (which can be a security benefit for many businesses).
From inside the vehicle, visibility is similar to regular window tint. From the outside, the graphic is visible. We use an optically clear over-laminate on all window perf. This keeps dirt from settling into the holes and allows water to flow over the perf more easily, which helps visibility in the rain.
Q: How do I care for a wrap?
A: General Guidelines
- Wait one week after your vehicle wrap installation to wash.
- Leave windows up for three days if you have window graphics. Thereafter, avoid rolling windows down as much as possible.
- Never use a rear-window wiper on a wrapped window as it leaves a wear pattern in the laminate.
- Hand wash using a soft towel or sponge and mild soap is best. Do not use corrosives or solvents (i.e. alcohol). Waxing is not advised and could damage the finish.
- If a car wash is to be used, avoid high-pressure washes. Only use a soft brush car wash.
- Sweeping off windows with a soft broom and rear defroster will not cause damage to window graphics. Never use an ice scraper.
- To prolong life of the graphic, it is best to keep it under cover when not in use.
- In the event of natural wear and tear over time, please contact us in order to purchase vinyl or window replacements.
1. Wash regularly
- Wash whenever the car appears dirty. Contaminants allowed to remain on the graphic may be more difficult to remove during cleaning.
- Rinse off as much dirt and grit as possible with a spray of water.
- See item 4, Difficult contaminants, for spot cleaning bird droppings, tar, etc.
- Use a wet, non-abrasive detergent such as 3M Car Wash Soap 39000 or Meguiar's NXT Generation Car Wash or Deep Crystal Car Wash and a soft, clean cloth or sponge.
- Rinse thoroughly with clean water. To reduce water spotting, immediately use a silicone squeegee to remove water and finish with a clean microfiber cloth.
2. Automated car washes Brush-type car washes are not recommended as they can abrade the film and cause edges to lift or chip, as well as dulling the film's appearance.
- Brushless car washes are acceptable.
3. Pressure washing
Although hand washing is the preferred cleaning method, pressure washing may be used under these conditions:
- Ensure the water pressure is kept below 2000 psi (14 MPa).
- Keep water temperature below 80*C (180*F).
- Use a spray nozzle with a 40 degree wide angle spray pattern.
- Keep the nozzle at least 1 foot (300 mm) away from and perpendicular (at 90 degrees) to the graphic.
Important Note! Holding the nozzle of a pressure washer at an angle to the graphic may lift the edges of the film.
4. Difficult contaminants
Soften difficult contaminants such as bug splatter, bird droppings, tree sap and similar contaminants by soaking them for several minutes with very hot, soapy water. Rinse thoroughly and dry. If further cleaning is needed, test one of these products in an inconspicuous area to ensure no damage to the graphics: Meguiar's Gold Class Bug and Tar Remover or 3M Citrus Base Cleaner. Isopropyl alcohol (IPA) (two parts IPA to 1 part water) or denatured alcohol may also help. Spot clean the contaminants. Do not use rough scrubbing or abrasive tools, which will scratch the film. Wash and rinse off all residue immediately.
5. Fuel spills
Wipe off immediately to avoid degrading the vinyl and adhesive. Then wash, rinse and dry as in Item 1 as soon as possible.
6. Polish and wax
Most standard graphic films and over laminates can be polished or waxed with a high quality car wax. Before use, test and approve in an inconspicuous area. Do not use any abrasive polishes or cutting compounds.
For the carbon fiber and brushed metal films in Scotchprint Wrap Film Series 1080, a polishing product such as 3M Tire Restorer or Meguiars Natural Shine Protectant may be used. We do not recommend any polishing or wax product for the matte or textured films.
7. Store indoors or under cover whenever possible
Vinyl graphics (just like paint) are degraded by prolonged exposure to sun and atmospheric pollutants, particularly on the horizontal surfaces such as hood, trunk lid and roof. Whenever possible, store in a garage or at least in a shaded area during the day. At night protect the car from dew or rain, which may contain acidic pollutants (a common problem in many large metropolitan areas). When a garage is not available, consider using a cloth car cover at night. If your graphics start to discolor or turn brown (which is caused by acidic pollution), immediately remove the graphics from the vehicle to avoid staining the underlying paint.
Q: How long does it usually take to get a vehicle wrapped?
A: Getting your design right takes more time than any other phase. It is critical. The design can take a couple of days or a couple of weeks; it depends on the clarity of your 'vision' and your availability for quick feedback to design proofs. Once we have an approved final design, we move into production and confirm the installation schedule. From the day of approved art, it can be as quick as 4 to 5 days to complete the installation.
Q: What about solid color and carbon fiber wraps?
A: We do not normally wrap personal vehicles. Solid color wraps (such as the popular matte black or carbon fiber wraps) requires more labor and attention to finishing details than do full-color vehicle wraps. With full-color wrap graphics, the vehicle's original paint color often blends in visually in locations such as door seams where the wrap doesn't cover the paint. On the other hand with solid color wraps, the vehicle's original paint may be very noticeable if all the seams haven't been fully covered. Consequently, a solid color vehicle wrap will cost 25-35% more than a full-color vehicle wrap of the same vehicle because of the additional labor involved in hiding the seams.
Q: What accreditations does SpeedPro have?
A: SpeedPro Imaging has a partnership with 3M. This direct relationship allows SpeedPro access to significant resources and better pricing than other large format printers.