Bold Branding for New Clinics Nationwide
Project Overview
SpeedPro Addison partnered with CityVet, a dynamic veterinary healthcare provider, to tackle the critical graphics and signage challenges during the company’s nationwide expansion. This project delivered comprehensive graphics solutions for new veterinary clinics in Goodyear, Arizona, and West Moore, Oklahoma, including exterior signage, window graphics, numerous wall murals, glass vinyl, and custom clinic artwork.
The Challenge
CityVet, a rapidly growing veterinary group based in the Dallas-Fort Worth area, faced significant challenges managing graphics and signage for its nationwide clinic rollout. Within a year, it opened 25 new locations, a scale that quickly overwhelmed its previous graphics partner.
Key Challenges:
- Inconsistent graphics quality across multiple locations
- Installation errors, including artwork and logos installed upside down or backward
- Color variations between printed panels
- Vinyl applications with bubbles
- Lack of communication about installation schedules
Tracy Molina, CityVet’s Design Manager, faced a frustrating year marked by failed partnerships with two separate graphics companies. “Everything that could go wrong did go wrong,” she recalled. Multiple locations ended up with poor-quality installations, and three clinics still required ongoing corrections.
About CityVet
CityVet is a fast-expanding veterinary healthcare provider focused on creating welcoming, professional environments for pets and their owners. Molina plays an important role in managing the construction and design of new clinic locations, ensuring each space reflects CityVet’s high standards.
The Solution
SpeedPro Addison, led by President and Owner Matt Polster, emerged as a game-changing partner for CityVet. They developed a comprehensive strategy to ensure flawless graphics production and installation.
Comprehensive Approach
- Direct collaboration with CityVet’s design team and clinic doctors
- Detailed 20-25 page site plans, co-created with the doctors, to guide production
- Meticulous graphics production to ensure color consistency and quality
- Seamless coordination with construction teams
- Clear, consistent communication throughout the entire process
Installation Strategy
- Carefully timed installations to align with construction milestones
- Ensuring buildings were fully prepared — primed, painted, and dust-free
- Coordination with construction teams to avoid delays
- High-quality standards maintained from production to final installation
The Results
The partnership’s first major test was the Arizona and Oklahoma clinic launches, both of which were executed flawlessly. SpeedPro Addison delivered seamless graphics production and installation, exceeding expectations and restoring CityVet’s confidence in their graphics partner.
Tracy Molina, initially skeptical, was quickly won over. “When Matt’s team first came on board, I was skeptical,” Molina admitted. “But they have been a God-send to me.”
CityVet’s clinic teams, including doctors, shared overwhelmingly positive feedback, praising the finished graphics’ quality, professionalism, and appearance.
“Their installations were great. Their communication was great. Quality was there,” Molina shared. “It puts my mind at ease. The doctors had nothing but praise. Usually, I’m in the dark most of the time, and I don’t feel that way anymore. It’s a huge win for me.”
Future Collaboration
SpeedPro Addison, CityVet, and installation partner Hyl Solutions recently met to strategize for the year ahead. Even after two successful launches, all three teams are committed to continuous improvement. They’re refining processes, enhancing efficiency, and strengthening communication to ensure future clinic openings run even more smoothly.
“I really appreciate that,” Molina emphasized. “We are keeping that communication open… It’s a huge win for me.”
Conclusion
The collaboration between SpeedPro Addison and CityVet highlights the significance of a truly responsive, communicative graphics partner. By addressing CityVet’s complex challenges with precision, professionalism, and creativity, SpeedPro Addison has become more than a service provider — they’ve become a critical strategic partner in CityVet’s continued growth and success.
Ready to elevate your branding? Contact SpeedPro Addison today to discuss your project!