Back to School, In Focus: Exceed Expectations With SpeedProAUGUST 11, 2017| SpeedPro
The first day of school. It conjures up images of excitement for millions of students, and nervousness for an equal number of others. For parents, it’s the realization that summer is wrapping up and their tiny tot is yet another year older. School staff is refreshed and ready to welcome in a new batch of students.
Now is the perfect time to sit down and consider how SpeedPro, the nation’s leading printing and graphics franchise, can help boost your school’s spirit and coffers. Your local SpeedPro studio owner is ready and willing to make your hallways bold, colorful, inspirational, and awe-inspiring.
For example, let’s highlight the work of Ann Siburg. For Ann, the first day of school means new opportunities to reach out and improve her community. Ann is neither a teacher nor an administrator. In fact, she doesn’t work at the school. But her fingerprints can be found in schools across Scottsdale and Phoenix as an Arizona-based representative for SpeedPro, the nation’s leading printing and graphics franchise.
Ann is the co-owner and VP of marketing at SpeedPro of Scottsdale. For eight years, Ann and her team have supplied high-quality, big, bold graphics for various companies, organizations and individuals. However, Ann won’t think twice when you inquire about her favorite group of clients. “School’s, non-profits and churches,” says Siburg, without any hesitation.
Her primary focus specifically targets private and charter schools. “I’m a passionate advocate for private and charter schools, elementary through high school level,” says Siburg.
Unlike public schools, private and charter schools do not receive taxpayer funding. They’re left to their own devices to keep students educated. You don’t have to be a finance wizard to know operating a school isn’t cheap. From books to xylophones, operational costs rack up quickly for private and charter schools. That’s where Ann steps in to provide local schools with the best possible marketing tools – ones that won’t break their proverbial bank.
“We typically charge them half of what we charge retail. It’s our way to help local schools in need,” says Ann.
As the industry leader of wide format imagery, SpeedPro’s wide range of services allows Ann and her team to be a one-stop shop for those schools to handle all of their graphics needs, whether administrators realize they need them or not.
“We do posters, banners, table tops and displays to encourage parents and citizens to give to the school,” says Ann. “It’s all about branding.”
Siburg has an eye for branding. She takes great pride in helping the schools realize the importance of marketing through graphic enhancements. Siburg says just the simple touch of adding dimensional lettering inside the front office, on vehicle decals and wraps, and on light pole banners along the roadway can make a major difference – and generate additional revenue – for the schools.
“It’s subtle, but critical, touches for private and charter schools that are necessary to attract enrollment,” says Siburg. “It’s all about their image, why they’re different and why they’re worth the cost for parents to send their kids there.”
One case study for Ann Siburg is a group of charter schools she joined forces with seven years ago. As they continue to open new academies, they always give Ann a call for their signage requests. Ann will provide mesh construction banners during the building phase, “Coming Soon” banners as the opening date approaches, and directional banners used to direct traffic as parents drop-off and pick up their children.
As time passes, Ann has picked up on one major theme with all of her school partners.
“They love their crests,” says Siburg. SpeedPro’s advanced production toolset, which now includes the HP UV Flatbed Printer, allows Ann to place crests on a variety of substrates. “I’ve put crests on steel to give it a pewter look. I’ve also done vinyl and gator foam. We provide the opportunity for schools to put crests in gyms, libraries, etc., all depending on how fancy they want to get and how much they want to spend.”
Ann’s hard work and dedication is paying off. In fact, she has even gone so far as to collaborate with a school to launch a postcard campaign. It involved sending out multiple postcards to parents detailing the school’s funding needs and how the parents could help. Ann says it was tough work, but it’s producing results.
“Last year, the school doubled its enrollment, says Siburg. “This year it appears they’re on pace to triple their enrollment.”
The approach Ann takes is simple – and it pays big dividends.
“I don’t have to sell you today, tomorrow or the next day,” she says. “If it takes a year or more, that’s fine. I’m all about the long-term relationship. Even if they hesitate or don’t need something immediately, these private and charter schools will keep you top of mind when they DO need help. As a salesperson, you can always pop in and see if the time is right.”
Ann Siburg is certainly teaching us the power of compassion and the power of local business owners doing great deeds in their community. We at SpeedPro are part of the same communities you call home. When our society thrives, we thrive.