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Boost Your Marketing For The Post-Holiday Gym Rush

DECEMBER 21, 2017| SpeedPro

A new year means new resolutions. Although according to most studies, the average American’s resolution might not be all that unique.

Year after year, getting and staying fit hits the top of the New Year’s resolution charts – making winter and spring key times for gyms to up their marketing efforts. That’s where SpeedPro Imaging, the nation’s leading marketing solutions provider for gyms and health clubs, comes into play.

At the end of 2016, there were nearly 37,000 health clubs in the U.S. with more than 57 million American members. However, a good majority of those members join the month before or after their resolution (December and January). Gold’s Gym told the Washington Post its traffic jumped 40-percent between December and January.

The holiday season means big business. At SpeedPro, we want to help you generate business now, then retain and recruit even more clients until next slimming season.

SpeedPro Imaging studio owners, like John Barber of SpeedPro Imaging Norcross (GA) have specific knowledge and expertise to help market health clubs. Sal DeMartinis owns and operates more than a dozen Planet Fitness clubs in Georgia and Massachusetts. John hooked Sal up with vehicle wraps that have him in awe:

“John Barber and SpeedPro Imaging’s process for printing vehicle wraps is far superior to any other vendor I’ve worked with,” says DeMartinis. “My vehicles just pop! The colors are brighter and the detail is fantastic – it’s just night and day. It’s so good I just want to go back and re-wrap my other vehicles. SpeedPro Imaging has been a great partner, I couldn’t be happier with John and the SpeedPro team.”

DeMartinis adds, “Having seven vehicles, it’s just great publicity. It’s great advertisement for our clubs.”

We’re appreciative of Sal DeMartinis’ kind words and are proud of John Barber’s accomplishments. John is representative of the quality of work that our nationwide network of SpeedPro Imaging studio owners demonstrates daily.

Here are four ideas for boosting your bottom line as prospects prepare to shrink their waistlines:

Window Graphics: Your windows may be the first opportunity to make an impression with your customers. Make it count with our bold graphics display. Transform your simple and plain windows into a powerful marketing tool. We can arrange large impact graphics that cover the entire window or smaller scale graphics that provide vital information.

Retractors: These signs are sharp and stand tall as they communicate a message to customers to be proactive with their fitness goals. Lightweight and customizable, use retractors at events or in your gym for selfie stations and social media boosts.

Flags: Look no further if you’re searching for a flamboyant and creative way to market your workout facility. Highly visible and versatile, flags can convey your central message both outside and inside. The shape of the flag – teardrop, feather, flutter – is restricted only by your imagination.

Outdoor Signage: Imagine a picture frame, “A” frame, coroplast or fabric sidewalk sign broadcasting your brand. Durable and stunning, wherever you’d like to be seen outside, we can customize a signage solution that fits you, your message and your space.

We have serious solutions to help you market yourself as the number one gym in your town. We know that gyms are big business. At SpeedPro Imaging, the only way we know how to get the job done, is by doing it BIG!

Let SpeedPro Imaging do some of the heavy lifting with your marketing needs. Contact your local SpeedPro Imaging consultant to get started at speedpro.com/find-a-studio.

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