What is Contour Cutting?
A key to good marketing is to think “outside the box.” The box, in this case, would be the common visual of printed material like a poster or signage that almost always takes the shape of a rectangle or square. These boxes full of advertising appear so often that many people subconsciously ignore them as they go about their daily business of life and work.
However, by altering this regular shape, we can use the unlimited variations of 2D shapes to draw the eye to exactly what we want our potential customers to see. This process is called contour cutting. Another distinct feature of contour cutting is that you won’t need any background for the image or design, whether clear or solid. Your target audience sees only the most important part of your work.
While we specialize at SpeedPro in creating large format printed materials for your marketing campaign or events, we also offer the ability to create these printed materials in attention-grabbing shapes via contour cutting. SpeedPro can offer big flatbed computer-controlled cutters to contour cut rigid substrates like aluminum, foam core and plastic.
Printing products that present excellent opportunities for contour cutting are widely used for numerous purposes by marketers and printed-product sellers. These include, but are not limited to:
- Wall & door fabric
- Seasonal decorations
- Poster boards
- Party props
- Wind banner flags
- Museum and gallery wall narrative
- Sintra / PVC boards
- Vehicle decals
- Window clings
- Self-adhesive removable vinyl
Contour cutting is when cutting plotter machines (like a vinyl cutter, for instance) uses an automated blade to follow a digitally predetermined path around the edge of your printed design, or in some other designated shape. That edge is known as the “contour line,” which is how the term contour cutting was coined. An easy-to-visualize example of this would be the sheet of stickers that you may have loved to play with as a child. The cutting blade slices through material like paper, vinyl, or mylar which is on a flat surface in a cutting plotter machine. Small cutting plotters, often also known as die-cut devices, recently have grown in popularity for scrapbooking, cardmaking and other craft uses for the creation of gifts, decals and much more.
At SpeedPro, we can provide contour cutting services that accurately create a clean, crisp cut to your exact specifications. While traditional large format printing uses data from a single file, contour cutting requires 2 files: the artwork file and a special cutting file. While the art file provides the data for your design, the cutting file provides the data specific to the contour you want to cut, including the exact dimensions.
Your artwork file includes small black dots in non-printed areas that are evenly spaced. Called registration marks, they guide the cutting plotter’s blade and enable the precise cutting of your chosen material. Various printing companies will have different requirements for the size of these registration marks, but it is generally best to use one-quarter inch as the size guideline for them if you are unsure of a specific requirement.
Once you have added the registration marks into your art file, you need to create the second layer in the art file that will allow you to overlay the outlines in the cutting file. This will help you see how your cutting file aligns with your art file and detect any potential problems or mismatches between the two files.
Next, all text in the design needs to be converted to outlines to ensure there aren’t any missing fonts when the project goes into production. After this step, both files should be saved as high-quality PDFs
The cutting plotter will use the registration marks in the art file as well as the data in the digital cutting file which denotes the actual outline in order to accurately contour-cut your project. Using these two methods together allows for great precision in the cut.
Though there are a few steps, they are relatively simple. If you have any questions, SpeedPro engineers are standing by to offer guidance as needed.
Types of Contour Cutting
The two primary contour cutting choices are known as “cut through” and “kiss cut.” The method you choose really depends on what kind of material, or medium, you want to contour cut.
Cut Through contour cutting: This is perhaps the most often-used method. “Cut through” refers to the blade slicing all the way through the medium, which leaves behind your desired custom-cut shape. “Cut through” is ideal for creating big cut-outs of images and shapes. You can think of movie theater standees as examples of “cut through” contour cutting.
Kiss Cut contour cutting: “Kiss cut” contour cutting takes advantage of the precision inherent in using an automated computer-based system. This method actually controls the depth of your requested contour cuts and is utilized to create those popular sticker sheets. The top sheet of sticky material is cut while leaving the liner material beneath it completely intact.
Contour Cutting vs. Die Cutting
It is important not to confuse contour cutting with die-cutting. The die-cut process involves creating custom metal dies, or cutting stamps made of metal, that are used to repeatedly press through the material and create your shaped product. The creation of the metal die itself has a cost all in its own, in extra time and money. This is above and beyond any setup required for contour cutting done with an automated cutter plotter machine using a digital source for your design.
For projects that require only a handful to a few hundred products, this cost may not be worth it. However, die-cutting may be a process to consider if your project involves a very high volume of custom-cut items such as specialty boxing, pocket folders, unique packages and uniquely-shaped cardboard items.
For SpeedPro’s large format digital printing, a die is not required. Our flatbed cutting plotters can cut a wide variety of media for almost any type of project you can imagine and get you the great results you want.
SpeedPro Boston Metrowest
Boston has an energy and excitement all its own as one of the country’s largest and most influential cities. Whether your business is located in Boston, Needham, Newton or Cambridge, you need high-impact graphics to draw attention to your services and show people your capabilities. Getting a spark of interest can lead to new relationships that become steady business.
Boston-area businesses have many signage needs we can address. We begin by having a one-on-one consultation with our new clients to gauge your needs and see how we can engage your target audience. We work closely together from project conception to delivery to achieve your vision. See what SpeedPro Boston Metrowest can do for your business.
Find Outstanding Large-Format Printing in Boston
Have you ever seen an elevator wrap and immediately felt drawn into the product’s story? We provide eye-catching graphics like this that tell people more about your business and why they should choose you. When you partner with SpeedPro Boston Metrowest, you can choose from so many creative and unique approaches.
Why You Should Select SpeedPro Boston Metrowest
Our teams create longstanding relationships with people who trust us to get the job done right. Clients return to us again and again because they love the work we do. We create high-quality graphics, and you benefit from displaying them. Other advantages of partnering with us include:
- Quick turnarounds: We can finish your project fast to meet your internal deadlines.
- Green techniques: We employ quick-dry printing processes and rely on latex inks.
- Innovation: We embrace state-of-the-art technology to make your project more efficient.
- Communication: We keep in touch through every step along the project pipeline.
Get in Touch With SpeedPro Boston Metrowest
From full, partial or decal vehicle wraps that draw the eye to outdoor and indoor signage that directs people, our graphics make your business look good. Businesses in the Boston, Newton and Cambridge areas can contact us today to get a quote or request a consultation.