What are standees?
A standee is a large, self-standing advertising display. Often used to promote movies, products or events, or increasingly for point-of-sale advertising. Popular standees often are produced in the form of a life-size cut-out figure of a character or mascot. It is fair to say that standees are a standing display that is cut into a unique size or shape to add dimensional interest and draw attention. Custom standees provide visual reminders of the themes of promotion and often serve as a photo background or backdrop for selfie stations which further increases brand engagement.
If you are looking for a unique way to bring a promotion to life and make it larger than life, custom standees are the only way to go. With SpeedPro’s precision CNC routing and direct print capabilities, we make short work of small amounts and large runs while giving you the peace of mind that each and every standee will be cut exactly to order.
Standees are great for parties, graduations, holiday celebrations, retail signage, store grand openings, environmental dimensional graphics, and much, much more. SpeedPro recommends combining a standee with a step & repeat banner set-up to level-up your next event selfie station.
Standee displays offer a plethora of alternative business visibility to brands looking to steal a lead on the competition.
Foam board standees are stand-alone standee polystyrene graphics on an aluminum frame and look great when cut into any design you can imagine. Think about the amazing displays in the lobby of your local cinema. You then realize that you can make something even better with a custom standee representing your product or featuring your mascot.
Standee displays create a viable energy and enthusiasm that traditional marketing often sadly lacks. With the sheer glut of advertising, signs and various noise in the market today, standee marketing offers sure benefits that just make sense for your business. Allow us to break down four reasons to consider when you want to make a statement for your brand.
- They Stand Out: Standee displays, by definition, stand out from the competition. Customers are bored with traditional signage and banners and often walk past as if they aren’t even there. Standee displays just work because cut-out marketing stands out, they are more visible and grab your attention. When placed in key spots in a store or display location customers have to look twice to be sure what they are seeing, and that second look is the key to engagement. Whenever you want to promote a service offer, product or special event and bring greater awareness to your brand, standee displays are the perfect way to capture the marketplace’s attention.
- They are Memorable: Standee displays work because they create memories. Highly creative standee cutouts offer a fabulous experience to your clients and customers which helps generate vivid tactile memories. Your run of the mill signage or banner may as well be invisible for how often they just disappear into the background. Stand out from the crowd with a standee cutout graphic and be assured that viewers will think of your brand the next time they are looking for what you have to sell.
- Economical: Cutout standee displays are lower cost but higher impact than traditional easel displays. To put it another way, easel displays only offer the same impact as traditional signage but at a greater cost. Standee cutouts offer high impact advertising without the additional cost of an easel. When looking to draw attention to a service, product, or event, come to us for a cutout standee display and you will save over a traditional poster board and easel set-up.
- Standees Amplify Creativity: Cutouts offer the opportunity for creativity to flow freely. Standees can literally be shaped into anything, a person, a place, or thing! A mascot character or even an imaginative eye-catching graphic design, with standees you create a greater impact with your creativity delivering your message. Bring 2-dimensional advertisements into the 3-dimensional space with standees. Use diorama cut out scenes to create a compelling 3D effect, stretch your horizons and think out of the box.
- Standees represent a flexible form of signage: Generally, standees range from six inches tall to over 10-feet. The larger the standee, the more intricate the construction. While standees are designed primarily for indoor use with the proper materials, they can be used outside effectively. Elaborate displays can be fitted with lights and electronics, but for a normal standee it is best to position it in a well lit area. Standees placed near doorways or outside are best secured with a weighted base or with their back against a supporting column or wall to avoid being tipped over in a sudden gust of wind.
It is always a good time to spread the word about your business, service, product, and brand with signage and marketing. SpeedPro recommends you consider custom cutout standee graphics to amplify your message and get the best value from your investment. Let us know what events or promotions you have coming up and our staff will ensure you find the perfect solution.
SpeedPro Boston Metrowest
Boston has an energy and excitement all its own as one of the country’s largest and most influential cities. Whether your business is located in Boston, Needham, Newton or Cambridge, you need high-impact graphics to draw attention to your services and show people your capabilities. Getting a spark of interest can lead to new relationships that become steady business.
Boston-area businesses have many signage needs we can address. We begin by having a one-on-one consultation with our new clients to gauge your needs and see how we can engage your target audience. We work closely together from project conception to delivery to achieve your vision. See what SpeedPro Boston Metrowest can do for your business.
Find Outstanding Large-Format Printing in Boston
Have you ever seen an elevator wrap and immediately felt drawn into the product’s story? We provide eye-catching graphics like this that tell people more about your business and why they should choose you. When you partner with SpeedPro Boston Metrowest, you can choose from so many creative and unique approaches.
Why You Should Select SpeedPro Boston Metrowest
Our teams create longstanding relationships with people who trust us to get the job done right. Clients return to us again and again because they love the work we do. We create high-quality graphics, and you benefit from displaying them. Other advantages of partnering with us include:
- Quick turnarounds: We can finish your project fast to meet your internal deadlines.
- Green techniques: We employ quick-dry printing processes and rely on latex inks.
- Innovation: We embrace state-of-the-art technology to make your project more efficient.
- Communication: We keep in touch through every step along the project pipeline.
Get in Touch With SpeedPro Boston Metrowest
From full, partial or decal vehicle wraps that draw the eye to outdoor and indoor signage that directs people, our graphics make your business look good. Businesses in the Boston, Newton and Cambridge areas can contact us today to get a quote or request a consultation.