What is Contour Cutting?
A key to good marketing is to think “outside the box.” The box, in this case, would be the common visual of printed material like a poster or signage that almost always takes the shape of a rectangle or square. These boxes full of advertising appear so often that many people subconsciously ignore them as they go about their daily business of life and work.
However, by altering this regular shape, we can use the unlimited variations of 2D shapes to draw the eye to exactly what we want our potential customers to see. This process is called contour cutting. Another distinct feature of contour cutting is that you won’t need any background for the image or design, whether clear or solid. Your target audience sees only the most important part of your work.
While we specialize at SpeedPro in creating large format printed materials for your marketing campaign or events, we also offer the ability to create these printed materials in attention-grabbing shapes via contour cutting. SpeedPro can offer big flatbed computer-controlled cutters to contour cut rigid substrates like aluminum, foam core and plastic.
Printing products that present excellent opportunities for contour cutting are widely used for numerous purposes by marketers and printed-product sellers. These include, but are not limited to:
- Wall & door fabric
- Seasonal decorations
- Poster boards
- Party props
- Wind banner flags
- Museum and gallery wall narrative
- Sintra / PVC boards
- Vehicle decals
- Window clings
- Self-adhesive removable vinyl
Contour cutting is when cutting plotter machines (like a vinyl cutter, for instance) uses an automated blade to follow a digitally predetermined path around the edge of your printed design, or in some other designated shape. That edge is known as the “contour line,” which is how the term contour cutting was coined. An easy-to-visualize example of this would be the sheet of stickers that you may have loved to play with as a child. The cutting blade slices through material like paper, vinyl, or mylar which is on a flat surface in a cutting plotter machine. Small cutting plotters, often also known as die-cut devices, recently have grown in popularity for scrapbooking, cardmaking and other craft uses for the creation of gifts, decals and much more.
At SpeedPro, we can provide contour cutting services that accurately create a clean, crisp cut to your exact specifications. While traditional large format printing uses data from a single file, contour cutting requires 2 files: the artwork file and a special cutting file. While the art file provides the data for your design, the cutting file provides the data specific to the contour you want to cut, including the exact dimensions.
Your artwork file includes small black dots in non-printed areas that are evenly spaced. Called registration marks, they guide the cutting plotter’s blade and enable the precise cutting of your chosen material. Various printing companies will have different requirements for the size of these registration marks, but it is generally best to use one-quarter inch as the size guideline for them if you are unsure of a specific requirement.
Once you have added the registration marks into your art file, you need to create the second layer in the art file that will allow you to overlay the outlines in the cutting file. This will help you see how your cutting file aligns with your art file and detect any potential problems or mismatches between the two files.
Next, all text in the design needs to be converted to outlines to ensure there aren’t any missing fonts when the project goes into production. After this step, both files should be saved as high-quality PDFs
The cutting plotter will use the registration marks in the art file as well as the data in the digital cutting file which denotes the actual outline in order to accurately contour-cut your project. Using these two methods together allows for great precision in the cut.
Though there are a few steps, they are relatively simple. If you have any questions, SpeedPro engineers are standing by to offer guidance as needed.
Types of Contour Cutting
The two primary contour cutting choices are known as “cut through” and “kiss cut.” The method you choose really depends on what kind of material, or medium, you want to contour cut.
Cut Through contour cutting: This is perhaps the most often-used method. “Cut through” refers to the blade slicing all the way through the medium, which leaves behind your desired custom-cut shape. “Cut through” is ideal for creating big cut-outs of images and shapes. You can think of movie theater standees as examples of “cut through” contour cutting.
Kiss Cut contour cutting: “Kiss cut” contour cutting takes advantage of the precision inherent in using an automated computer-based system. This method actually controls the depth of your requested contour cuts and is utilized to create those popular sticker sheets. The top sheet of sticky material is cut while leaving the liner material beneath it completely intact.
Contour Cutting vs. Die Cutting
It is important not to confuse contour cutting with die-cutting. The die-cut process involves creating custom metal dies, or cutting stamps made of metal, that are used to repeatedly press through the material and create your shaped product. The creation of the metal die itself has a cost all in its own, in extra time and money. This is above and beyond any setup required for contour cutting done with an automated cutter plotter machine using a digital source for your design.
For projects that require only a handful to a few hundred products, this cost may not be worth it. However, die-cutting may be a process to consider if your project involves a very high volume of custom-cut items such as specialty boxing, pocket folders, unique packages and uniquely-shaped cardboard items.
For SpeedPro’s large format digital printing, a die is not required. Our flatbed cutting plotters can cut a wide variety of media for almost any type of project you can imagine and get you the great results you want.
SpeedPro Boston North
Boston is one of the country’s most dynamic cities. There’s always something happening, and you can enjoy the bustle of the city whether you visit or live there. Many businesses in the greater Boston area fight to distinguish themselves from the competition. Within the busy suburbs of Wakefield, Lynnfield and Reading, grabbing a potential customer’s attention becomes a necessity.
SpeedPro Boston North can assist you. Our large-format printing solutions put your business out there for others to see. Through eye-catching outdoor and indoor signage or bold trade show displays and step and repeat banners, you can stand out. Rely on SpeedPro Boston North to put your company on potential customers’ radars.
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SpeedPro has worked with clients across dozens of industries, including hospitality and government, to raise their profiles. The right visual communication options serve as a bridge between your company and new clients. The more engaging they are, the greater the chance someone will want to learn more about your products.
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The right products from the right sign company can establish a critical relationship between you and your potential customer. They relay information, give directions or improve branding to secure a long-term commitment. The high quality of our graphics is just one reason you’ll want to return to us again and again. Other benefits of working with SpeedPro Boston North include:
- Quick turnarounds: We can finish fast to meet your deadlines.
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Great big graphics are our specialty, and we want to customize them to fit your needs. From custom flag signage that flutters in the breeze outside your door to delivery vans sporting your logo driving around town, we can create graphics as unique as your Essex County or Middlesex County business. Contact us today to request a quote or set up a consultation.