HOW MESSAGING THROUGH LARGE FORMAT GRAPHICS, LIKE WALL MURALS, CAN POSITIVELY IMPACT YOUR BUSINESSFEBRUARY 16, 2021| SpeedPro North Charlotte
Believe it or not, the visual graphics in your office or retail space can have a significant impact on the mood and culture of your organization. And we’re not just talking about giving everyone the warm and fuzzies. Setting a positive tone throughout your environment can have a direct correlation to improving your bottom line.
It’s common sense that happiness is a critical component to the well-being and success of a team, but being happy isn’t only good for company morale. A study by Oxford University’s Business School found that workers are 13% more productive when happy, and a Gallup poll of 25 million American workers concluded that unhappy workers cost up to $550 billion in lost productivity, annually. Now, it may be difficult to provide unbridled joy at every turn to your colleagues and employees, but by fostering a welcoming, captivating work setting, you can create the conditions in which people can experience greater happiness.
In a survey by Management Today Magazine, “97% of respondents said they regard their workplace as a symbol of whether or not they are valued by their employer,” and a study by Steelcase/IPSOS showed that “only 11% of workers are highly satisfied with their work environment.” Show your employees that you value their happiness and experience at work enough to put some liveliness into the space where they spend almost a third of their lives making you money.
According to a workplace design study by Longwoods.com, “people whose office views were more attractive, regardless of content, reported reduced discomfort at work and better sleep quality at home.” Someone who works a 9 to 5 in a cold, drab concrete box every day is going to have a vastly different opinion of their job versus an individual who is surrounded by huge colorful graphics, inspirational visuals and positive messaging. Also, nearly half of people said their workplace design and decor had no personality. When was the last time that an environment with no personality or vibrancy made you think “Gee, is this place motivating or what?!”
This entire conversation is especially relevant in today’s remote environment. It’s going to be a hard transition for some to leave the comforts of home, which means you have to put even more thought and effort into developing a space that feels just as welcoming as your family room. Enticing employees back to the office is going to be a real concern in the coming months as the pandemic hopefully subsides.
On the retail front, these large-format affirmational graphics are immensely powerful sales tools. They create a welcoming setting where people will want to stay, and the longer they stay the more inclined they are to purchase something. What about a reception area? Do you want to give off the impression of a sterile dentist’s office or a spot that people look forward to spending time in? The “Instagrammable moment” is very important when someone has the choice of ordering on Amazon or spending their precious time physically going to a storefront.
The installation of wall graphics with positive messaging is the culmination of your company’s culture, creating an atmosphere which affects the emotions and mental wellbeing of your most valuable asset — your people. By creating a multifaceted environment with inviting, inspiring visuals and messaging, you too can foster an area in which people are excited to visit everyday.