Color Matching

Colors can also change in a game of visual “telephone” as images move from one device and monitor to another and land in front of different artists and designers along the way. The original and the final products may be off by an entire shade if too many links are in your design chain. Colors will look different based on not only the hardware but also the many various settings such as brightness and contrast.

When the time finally comes to take your project to a printer, the type of technology and materials they have availablelike inks and mediaadd more variables to how your image might turn out. Laminates on a medium, the ink types and even something seemingly harmless like a medium’s texture will have some perceivable effects on how colors end up appearing on a finished product.

The vast array of variables at play can be almost frightening. There’s no need for that, however, as our experts at SpeedPro are here to ensure you get the proper colors translated over to your completed project.

There are two major factors that will help us in our color matching process: Color profiles and Pantones.

Color Profiles

Design and art files created digitally usually are set up with one of two primary color profiles: RGB, which stands for Red/Green/Blue, or CMYK, which stands for Cyan/Magenta/Yellow/Black. Despite this, not every single color that we can see in reality can be perfectly reproduced with either system and colors will, therefore, vary subtly as images move from monitor to printed material. 

The RGB profile is based on the optical colors of light and is the color definition that is utilized by digital devices like cameras and monitors that ultimately gives us the images we see through those devices. 

CMYK, on the other hand, is the color profile for pigments–the colors reflected by materials in real life. These are the four colors used in “4-color printing” that many fans of graphic design will easily recognize from the colorful pages of comic books from the 1930’s on.

Mixing RGB light creates white light while mixing CMYK pigments creates black. Because of this, a designer is able to make colors on a screen using the RGB profile that can be difficult to reproduce accurately by a CMYK printing process. Despite that, it is better to design in RGB because you can create the best possible version of your design. This is why it’s best to design from the start using the CMYK color profile. However, if you bring us an RGB file, our engineers will take your digital files through printer-specific programs to convert them into CMYK. 

Rainbow grid
Hot dog stand

Pantones

Sometimes called PMS, the Pantone Matching System (PMS) consists of about 200 uniquely-identified colors. This is a standard accepted worldwide, therefore allowing printers all over to match precise colors and keep an image consistent throughout all steps of a printing process. (Learn even more about Pantones here.)

Due to the complexities of digital-to-physical color mapping, we can’t guarantee that we can hit all spot colors. However, if you can provide Pantone reference numbers that will be helpful as we proceed with color matching and hard proof creation for you to approve. This smaller version of your project will show you the actual colors on the final materials and inks.

Powerful Color-Creating Printer Technology

SpeedPro Chicago Loop’s digital printers provide exceptional quality. We can print up to 1440 dpi with inks that can last up to 4 years outdoors, even without lamination. Our waterproof, solvent-based, UV-resisting inks even resist fading. 

We utilize the best equipment available to get your project to within 95-100% of desired color accuracy: color management software, densitometers and spectrophotometers are just a few tools our engineers employ to get you one of the best results in the large format printing market.

SpeedPro Chicago Loop

Located just blocks from McCormick Place on Michigan Avenue, serving the entirety of downtown Chicago and the surrounding suburbs, we are convenient, accessible and able to support all of your large format graphic printing.

The Best Large-Format Printing in Chicago

Recipient of ‘3 Best Sign Shops in Chicago’ for 2018 and 2019, Exceptional Customer Service 2017 and 2018, Project of the Year 2018, Exceptional Growth 2018, Rookie of the Year in 2016, over 200 perfect 10/10 online reviews and countless other franchise awards- SpeedPro Chicago Loop is committed to delivering great results and a delightful experience for our customers.

What Are the Advantages of Partnering With SpeedPro Chicago Loop?

Why should you choose SpeedPro Chicago Loop over other studios in the area? We offer a range of unique benefits, including:

  • Fast turnaround on projects against tight deadlines
  • Professionalism in every interaction
  • Reliability you can count on
  • Precision of graphics, which we use digital measurements to create

SpeedPro Chicago Loop creates one-of-a-kind graphics that will last for your company. See how we can connect you with the potential customers you want while also creating graphics you feel proud to display. Our graphics will make you look better. When companies partner with us, they see results.

Schedule a Consultation With SpeedPro Chicago Loop

Let us get your message noticed. You have something you want to tell potential customers. Visual communications such as the ones designed by SpeedPro Chicago Loop can deliver that information and build bridges that could develop into longstanding relationships.

We want to help you accomplish your goals and grow your business. Chicago-area companies can contact us today to discuss a consultation or request a quote.

    SpeedPro Chicago Loop

    Convention Centers

    McCormick Place
    Merchandise Mart
    Wintrust Arena
    United Center
    Navy Pier
    Hyatt Regency Hotel
    All hotels and event centers in Chicagoland area

    Studio Owners

    Eric Lazar and Rebecca Considine

    Studio Hours