Experiential Marketing

Experiential <span>Marketing</span>

Experiential Marketing Strategy

What can a marketer do in order to help ensure their experiential marketing strategy is optimized? There are a few steps to be considered:

  1. Analyze how customers currently experience your brand.
  2. If you don’t have one already, put together a platform for your brand on which you can interact with customers.
  3. Work with your team to align on the complete brand experience. Prioritize the integration of online and offline/real-world experience.
  4. Identify the types of printed material that can be used to enhance this experience (displays, signage, etc.)
  5. Disseminate your brand’s value propositions to both external and internal audiences. Make sure these satisfy your customer’s needs from all sides, such as providing appropriate information for the stages of your customers’ journeys and visuals that inspire curiosity.
  6. Set performance goals (KPIs, key performance indicators) for your brand.
  7. Follow up and monitor those KPIs on a regular cadence to ensure you can act quickly on any negative or positive news.

Experiential Marketing Results

When executed well, experiential marketing leads to an expanded relationship between a brand and the customer that enables every one of the customer’s interactions with that brand. There are some other powerful effects that come from experiential marketing, as well.

  • A relatively high ROI: If your brand takes part in a large scale event with thousands of people in attendance, such as a fair, convention, or concert, you will likely see a lot of interactions and even acquire new customers. For example, spending $5,000 on booth rental and production of print materials like banners and brochures for a huge convention often leads to multiples of that in new revenue.
  • More customer testing: Some of the best experiential marketing settings encourage customers or users of a brand to actually try using your product. This tactile interaction is a major driver for the creation of memory and emotional connection to your brand. While big events increase the sheer number of these interactions, you will find that smaller events encourage deeper, more meaningful brand/customer connection.
  • Improved brand recognition: When a brand’s products exist almost entirely in the real world—as with many toys, decorative items and appliances—it can be extremely helpful to use experiential marketing as a prime opportunity to get your product in front of as many people as possible. This ultimately leads to a boost in brand recognition.
  • Buzz building: Often going hand-in-hand with brand recognition is the process of building buzz among your audience. Both existing customers and potential customers can be affected by experiential marketing in a way that increases their excitement for a brand’s products, both old and new. This buzz can grow and extend to the wider customer base.
  • Improved connection: This comes down to a “believability quotient.” When customers see and experience your product firsthand (or even hear about it from a trusted source), they are far more likely to retain positive feelings about your brand. This will translate into more positive messages and reviews as well as higher sales.
La Croix experiential graphic
SimplyBe event graphics

How can SpeedPro Chicago Loop help with your experiential marketing?

Effective experiential marketing is a combination of good planning that maps the journey you want your audience to take and high quality materials to accompany that journey. SpeedPro Chicago Loop will take your brand designs and turn them into:

  • Posters
  • Cardboard cutouts / standees
  • Photomural graphics
  • Vinyl banners
  • Pop-up/portable exhibits
  • Glossy signage
  • Tabletop displays
  • Backlit displays

…and much, much more!

SpeedPro Chicago Loop

Located just blocks from McCormick Place on Michigan Avenue, serving the entirety of downtown Chicago and the surrounding suburbs, we are convenient, accessible and able to support all of your large format graphic printing.

The Best Large-Format Printing in Chicago

Recipient of ‘3 Best Sign Shops in Chicago’ for 2018 and 2019, Exceptional Customer Service 2017 and 2018, Project of the Year 2018, Exceptional Growth 2018, Rookie of the Year in 2016, over 200 perfect 10/10 online reviews and countless other franchise awards- SpeedPro Chicago Loop is committed to delivering great results and a delightful experience for our customers.

What Are the Advantages of Partnering With SpeedPro Chicago Loop?

Why should you choose SpeedPro Chicago Loop over other studios in the area? We offer a range of unique benefits, including:

  • Fast turnaround on projects against tight deadlines
  • Professionalism in every interaction
  • Reliability you can count on
  • Precision of graphics, which we use digital measurements to create

SpeedPro Chicago Loop creates one-of-a-kind graphics that will last for your company. See how we can connect you with the potential customers you want while also creating graphics you feel proud to display. Our graphics will make you look better. When companies partner with us, they see results.

Schedule a Consultation With SpeedPro Chicago Loop

Let us get your message noticed. You have something you want to tell potential customers. Visual communications such as the ones designed by SpeedPro Chicago Loop can deliver that information and build bridges that could develop into longstanding relationships.

We want to help you accomplish your goals and grow your business. Chicago-area companies can contact us today to discuss a consultation or request a quote.

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