One of the hottest developments in marketing and branding involves the use of experiential graphics to help customers experience spaces and businesses in a whole new way. If you need a professional printing provider who understands experiential graphics and marketing, contact us today.
We are just 3 blocks from McCormick Place, moments away from Merchandise Mart and all of downtown’s major hotels, parks, museums and venues– we can support your needs wherever you plan to ‘activate’ in Chicago, regionally or nationally. SpeedPro Chicago Loop produces graphics for over 300 events, exhibits, trade shows and experiential activations each year; our state-of-the-art printing and high-speed cutting technology is standing by to make your vision a reality.
SpeedPro Chicago Loop is a proud Service Disabled Veteran Owned Small Business, featured in multiple national trade magazines for our work, recipient of countless awards and been named a ‘Top-3 Sign Shop in Chicago’ for 2018, 2019 and 2020; see what a difference it is to work with us! Coining the term, Surface Impact®, let us add IMPACT to your next activation.
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What Is Experiential Marketing?
Experiential marketing uses marketing and branding to communicate and deliver a message. Typically an immersive experience, this type of marketing encourages a customer to step more fully into a possible retail experience. It may be designed to help a customer experience what it’s like to have a product or service affecting their life, for example. Or, it can help a customer interact with a space in a new way. Graphics on the windows, walls, floors and ceilings can transform your space to create an experience. A themed pop-up bar is an example of a complete brand experience.
Every available surface is a new opportunity to leave an impression on a customer. Fully-immersive experiences make your brand memorable and strong brands sell.
Why Experiential Marketing?
Experiential graphics, such as architectural graphics, are visually exciting. In a competitive business world, this type of graphic stands out to draw potential customers in and create excitement around your product or service. Because this type of experience also evokes emotions in customers, it’s very helpful for branding. Beautiful, immersive graphics that create a sense of adventure and excitement can mean customers associate those feelings with your brand or product, helping you sell more and promote the products you want to sell.
In partnership with event producer PHLI, SpeedPro Chicago Loop printed and installed a series of graphics for the PUMA HOOPS event at SPiN Chicago. Rebranding everything from walls, floors, poster frames and ping pong tables, this venue ‘take-over’ looked as though it was built for PUMA right from the start. This single night event incorporated over 1,000 square feet of graphics that had to be placed in just a matter of hours and easily removed without damaging any surfaces, immediately following the conclusion of the festivities.
In preparation, the SpeedPro Chicago Loop conducted extensive materials and surface adhesion tests to ensure the graphics would apply and remove with creating any issues, particularly with respects to the finely finished professional ping pong tables.
The event was a huge success, the graphics provided an immersive experiential marketing experience that engaged guests and furthered the brand’s message.
SpeedPro Chicago Loop
Located just blocks from McCormick Place on Michigan Avenue, serving the entirety of downtown Chicago and the surrounding suburbs, we are convenient, accessible and able to support all of your large format graphic printing.
The Best Large-Format Printing in Chicago
Recipient of ‘3 Best Sign Shops in Chicago’ for 2018 and 2019, Exceptional Customer Service 2017 and 2018, Project of the Year 2018, Exceptional Growth 2018, Rookie of the Year in 2016, over 200 perfect 10/10 online reviews and countless other franchise awards- SpeedPro Chicago Loop is committed to delivering great results and a delightful experience for our customers.
What Are the Advantages of Partnering With SpeedPro Chicago Loop?
Why should you choose SpeedPro Chicago Loop over other studios in the area? We offer a range of unique benefits, including:
- Fast turnaround on projects against tight deadlines
- Professionalism in every interaction
- Reliability you can count on
- Precision of graphics, which we use digital measurements to create
SpeedPro Chicago Loop creates one-of-a-kind graphics that will last for your company. See how we can connect you with the potential customers you want while also creating graphics you feel proud to display. Our graphics will make you look better. When companies partner with us, they see results.
Schedule a Consultation With SpeedPro Chicago Loop
Let us get your message noticed. You have something you want to tell potential customers. Visual communications such as the ones designed by SpeedPro Chicago Loop can deliver that information and build bridges that could develop into longstanding relationships.
We want to help you accomplish your goals and grow your business. Chicago-area companies can contact us today to discuss a consultation or request a quote.