Experiential Marketing

Experiential Marketing Strategy

What can a marketer do in order to help ensure their experiential marketing strategy is optimized? There are a few steps to be considered:

  1. Analyze how customers currently experience your brand.
  2. If you don’t have one already, put together a platform for your brand on which you can interact with customers.
  3. Work with your team to align on the complete brand experience. Prioritize the integration of online and offline/real-world experience.
  4. Identify the types of printed material that can be used to enhance this experience (displays, signage, etc.)
  5. Disseminate your brand’s value propositions to both external and internal audiences. Make sure these satisfy your customer’s needs from all sides, such as providing appropriate information for the stages of your customers’ journeys and visuals that inspire curiosity.
  6. Set performance goals (KPIs, key performance indicators) for your brand.
  7. Follow up and monitor those KPIs on a regular cadence to ensure you can act quickly on any negative or positive news.

Experiential Marketing Results

When executed well, experiential marketing leads to an expanded relationship between a brand and the customer that enables every one of the customer’s interactions with that brand. There are some other powerful effects that come from experiential marketing, as well.

  • A relatively high ROI: If your brand takes part in a large scale event with thousands of people in attendance, such as a fair, convention, or concert, you will likely see a lot of interactions and even acquire new customers. For example, spending $5,000 on booth rental and production of print materials like banners and brochures for a huge convention often leads to multiples of that in new revenue.
  • More customer testing: Some of the best experiential marketing settings encourage customers or users of a brand to actually try using your product. This tactile interaction is a major driver for the creation of memory and emotional connection to your brand. While big events increase the sheer number of these interactions, you will find that smaller events encourage deeper, more meaningful brand/customer connection.
  • Improved brand recognition: When a brand’s products exist almost entirely in the real world—as with many toys, decorative items and appliances—it can be extremely helpful to use experiential marketing as a prime opportunity to get your product in front of as many people as possible. This ultimately leads to a boost in brand recognition.
  • Buzz building: Often going hand-in-hand with brand recognition is the process of building buzz among your audience. Both existing customers and potential customers can be affected by experiential marketing in a way that increases their excitement for a brand’s products, both old and new. This buzz can grow and extend to the wider customer base.
  • Improved connection: This comes down to a “believability quotient.” When customers see and experience your product firsthand (or even hear about it from a trusted source), they are far more likely to retain positive feelings about your brand. This will translate into more positive messages and reviews as well as higher sales.
La Croix experiential graphic
SimplyBe event graphics

How can SpeedPro help with your experiential marketing?

Effective experiential marketing is a combination of good planning that maps the journey you want your audience to take and high quality materials to accompany that journey. SpeedPro will take your brand designs and turn them into:

  • Posters
  • Cardboard cutouts / standees
  • Photomural graphics
  • Vinyl banners
  • Pop-up/portable exhibits
  • Glossy signage
  • Tabletop displays
  • Backlit displays

…and much, much more!

 

SpeedPro Cincinnati North

Downtown Cincinnati has the energy you find throughout this Midwest city known for Skyline Chili and the Reds baseball team. In addition to showing their devotion to local food and athletes, Cincinnati residents like supporting local businesses and entrepreneurs. Many industries have become competitive, and you need a way to make your company stand apart from the rest.

We Offer Large-Format Printing in Cincinnati

People may not notice a radio or TV ad that plays incessantly in the background. But they’re bound to pay attention when a fleet of delivery vans with full, partial or decal vehicle wraps zip throughout Cincinnati. You probably wonder what company sponsored the neat stunt and what they do. You may find yourself Googling the business when you get home. This is the impact of large-format printing and marketing.

SpeedPro Cincinnati North Provides Exceptional Products and Services

Our clients enjoy working with us. We don’t take ourselves too seriously, but we do take the work we do seriously. We get results with creative approaches to problem-solving. Just a few of the benefits of working with us include:

  • Precision: We take digital measurements for your graphics to ensure a tight fit.
  • Quick turnarounds: If you need your graphics finished by an internal deadline, we can work with you to meet it.
  • Open lines of communication: We regularly share updates about your project and show you prepress materials.

Get a Quote From SpeedPro Cincinnati North

The competitive environment in Cincinnati makes it an exciting time to do business. If your company is located in downtown Cincinnati, West Chester, Liberty or Northern Kentucky, we can assist you with large-format printing that helps tell your unique story to potential customers.

Trust us to bring your message to life. Reach out to receive a quote or arrange an appointment with SpeedPro Cincinnati North.

    SpeedPro Cincinnati North

    Studio Owner

    Rob Tonetti

    Studio Hours