What is Smart Signage?
Smart signage is an umbrella term that covers different types of sign technology that can deliver an augmented experience to customers. This type of signage uses QR (Quick Response) codes and NFC (Near Field Communication) shortwave radio transmissions chips. Smart signs work smarter, not harder, to engage your potential audience and provide them with answers to questions about your product. AR (Augmented Reality) immersion experiences have been in development and have been around since the 90’s. However, the vast number of people who carry smartphones with them on a daily basis is a relatively new phenomenon. This puts AR experiences into the hands of a large percentage of customers who may be interacting with your product or service each day.
What are QR Codes?
Quick Response (QR) codes are 2D images that look like a cubist bar-code, where users can scan with a smartphone app to bring up information or be directed to a website link. QR codes bridge printed marketing materials to a brand’s online presence and opens up a wide range of digital marketing possibilities. Connect with your audience in the real world through signs they see and they will be directed to virtual resources to take your message to the next level.
What is NFC?
NFC is a form of RFID (Radio Frequency Identification) that combines digital technology and print to educate, influence and inform your audience. Two objects that contain NFC tags can communicate with each other. Most modern smartphones are NFC equipped so any kind of sign, decal, wall mural, or display can have a small NFC chip installed to communicate digitally with your audience.
What’s the difference between RFID and NFC?
NFC is a subset of RFID as are both Bluetooth and WIFI technology. Currently, RFID is primarily used by retailers and manufacturers to track inventory. In contrast, NFC is used largely to add digital experiences for consumers. For example, the security stations exit at mall retail stores use RFID tags to know when active RFID chips leave the premises. Or, when you pay to have your pet tagged that is an RFID transmitter implanted into them. RFID can read 50-feet for handheld or 100-feet for fixed infrastructure readers. Even without an active internet connection or WIFI, NFC information exchanges can still take place when the device comes within 5 cm. of an NFC enabled sign. This is why NFC technology is used in the keycards you receive at your hotel. RFID tags are small, flexible and can take many forms which is a great solution for inventory tracking and tracing purposes.
Apple pay, Google pay, Android Pay, and Samsung pay also use NFC payment technology. NFC authentication helps protect brands from sales loss to confirm that examples of the product in the wild were acquired legitimately. With NFC, brands can link relevant information directly into the product itself. NFC becomes part of the product after the sale in the post-purchase experience. Basically, a smart sticker with NFC technology communicates with the customer’s phone to deliver information, delivering short-range information. NFC chips are already in most credit cards and in the batteries of smartphones.
InfoLnkX: SpeedPro’s Unique Smart Signage Solution
InfoLnkX by SpeedPro applies NFC technology to large-format printing applications including signs, banners, acrylic decals, and more to integrate real life interactions with an online customer experience. InfoLnkX is a touchless technology that delivers information directly to a user’s smartphone when they hold the phone near an NFC chip. As opposed to QR codes that require an open app or camera function, NFC chips generally do not require an app install on a current-generation device. SpeedPro installed InfoLnkX NFC tags in large-format print applications direct users to website links and digital content including app downloads, video, audio, and AR content. We have seen great success rolling out this technology to restaurants during the COVID-19 pandemic, as restraunts use this as a way to providing touchless and paperless menus. Retail locations, museums and other public attractions also use the technology to relay information to customers and visitors in a touchless, personalized experience.
The future of touchless smart signage is here today. SpeedPro can accommodate any scale of QR code printing or NFC implementation to any size printing application. Our nation-wide network of print shops is eager to work with you to provide touchless technology that takes your message to the next level. Augment your personal reality today by speaking with our professional staff for answers to any questions you may have.
SpeedPro Cleveland East
Across Cleveland and its eastern suburbs, businesses are fighting for the attention of local residents. They want to win more customers and increase their bottom lines. But they may not know the best way to go about growing their businesses. One way is to invest in being seen. Better marketing efforts can expose your brand to a new audience and bring in fresh customers. You can do this by using SpeedPro Cleveland East for your large-format printing needs.
Check out Our Wide-Format Printing Options in Cleveland
What grabs your attention as you make your way through Cleveland and its surrounding suburbs? Perhaps you notice cars with identical full, partial or decal vehicle wraps navigating traffic downtown, or maybe your eye lingers on an elevator wrap with beautiful imagery. SpeedPro Cleveland East can make these things happen and more with our high-impact large-format graphics.
Why Choose SpeedPro Cleveland East as Your Sign Company?
We establish long-term relationships with our clients that lead many to return to us time and again. We build trust and show how you can benefit from our large-format printing. You can feel confident these graphics will help you tell a story. Other advantages of using our services include:
- Outstanding communication throughout the process, including regular updates on our progress
- Quick turnarounds if you need to meet a tight internal deadline
- Precise measurements are taken digitally to ensure the right fit
Request a Quote From SpeedPro Cleveland East
Your business needs something to set it apart from the competition. Our great, big graphics can make a difference. They demand attention and uniquely tell your story. Visual communication solutions bridge the gap between you and potential customers, helping them learn more about you and why you’re the right fit for their needs.
Let us bring your message to life. Contact us today to arrange a discussion or ask for a quote. We assist businesses in Cuyahoga County, Summit County, Geauga County and Lake County.