{"id":1940,"date":"2019-09-11T16:01:46","date_gmt":"2019-09-11T16:01:46","guid":{"rendered":"https:\/\/www.speedpro.com\/cleveland-west\/?p=1940"},"modified":"2021-05-19T19:32:51","modified_gmt":"2021-05-19T19:32:51","slug":"1940-2","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/cleveland-west\/1940-2\/","title":{"rendered":"How Retailers Can Win this Back to School Season with Large Format Graphics!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-responsive push-bottom wp-post-image lazy-loaded\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/07\/How-Retailers-Can-Win-Big-this-Back-to-School-Season-with-Large-Format-Graphics.png\" alt=\"\" width=\"850\" height=\"350\" data-lazy-type=\"image\" data-lazy-src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/07\/How-Retailers-Can-Win-Big-this-Back-to-School-Season-with-Large-Format-Graphics.png\" data-lazy-srcset=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/07\/How-Retailers-Can-Win-Big-this-Back-to-School-Season-with-Large-Format-Graphics.png 850w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/07\/How-Retailers-Can-Win-Big-this-Back-to-School-Season-with-Large-Format-Graphics-300x124.png 300w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/07\/How-Retailers-Can-Win-Big-this-Back-to-School-Season-with-Large-Format-Graphics-768x316.png 768w\" data-lazy-sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>As a retailer, winning over customers during the high-stakes holiday shopping season may seem like the ultimate endgame. But for the past several years, back-to-school season has been sneaking up on the holiday rush as the\u00a0<a class=\"external\" href=\"https:\/\/www.shopify.com\/retail\/back-to-school-shopping-4-ways-retailers-can-rule-this-busy-season\" target=\"_blank\" rel=\"noopener noreferrer\">second highest-grossing<\/a>\u00a0seasonal sales spike in retail.<\/p>\n<p>This year, back-to-school spending is predicted to reach record highs, and parents are expected to shell out nearly $700 per child \u2013 or more than\u00a0<a class=\"external\" href=\"https:\/\/nrf.com\/insights\/holiday-and-seasonal-trends\/back-to-school\" target=\"_blank\" rel=\"noopener noreferrer\">$80 billion collectively<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy alignnone wp-image-5383 lazy-loaded\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/07\/AdobeStock_214829564.jpg\" alt=\"\" width=\"1000\" height=\"667\" data-lazy-type=\"image\" data-lazy-src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/07\/AdobeStock_214829564.jpg\" data-lazy-srcset=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/07\/AdobeStock_214829564.jpg 1200w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/07\/AdobeStock_214829564-300x200.jpg 300w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/07\/AdobeStock_214829564-768x512.jpg 768w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/07\/AdobeStock_214829564-1024x683.jpg 1024w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/07\/AdobeStock_214829564-263x175.jpg 263w\" data-lazy-sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Ramping up your promotions and discounts may seem like the best way to stand above the competition and capture this substantial wallet share. However, did you know that one cost-effective key to driving sales and retaining your customers can be as straightforward as simply investing in the right signage.<\/p>\n<p>By showcasing sales and promotions, quickly pointing shoppers to back-to-school sections and highlighting special deals at the register, eye-catching signage can be the most powerful tool you use to capitalize on strong spending this season.<\/p>\n<h3>THE SCIENCE BEHIND SALES-DRIVING SIGNAGE<\/h3>\n<p>Even in spite of eCommerce\u2019s growing presence,\u00a0<a class=\"external\" href=\"https:\/\/chainstoreage.com\/real-estate\/back-to-school-shoppers-headed-to-brick-and-mortar-stores\" target=\"_blank\" rel=\"noopener noreferrer\">more than half of back-to-school shopping<\/a>\u00a0is still done in brick-and-mortar stores. Parents clearly continue to see the value of a great in-store experience, and as a retailer, it\u2019s your job to deliver.<\/p>\n<p>Investing in the right signage solutions for your store means investing in your greatest asset and differentiator \u2013 your space. By creating a\u00a0<a href=\"https:\/\/www.speedpro.com\/blog\/visual-merchandising-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">solid in-store atmosphere<\/a>, you can create a better customer experience and drive sales.<\/p>\n<p>Beyond simply getting customers through the door, your large-format graphics and signage should also work throughout your interior, and guide customers\u00a0<a href=\"https:\/\/www.speedpro.com\/blog\/go-big-or-go-home-do-large-scale-visuals-really-boost-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">along the buyer\u2019s journey<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy alignnone wp-image-3133 lazy-loaded\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/06\/Retail-3.jpg\" alt=\"Retail store wall graphic for a 50% off autumn sale\" width=\"1000\" height=\"675\" data-lazy-type=\"image\" data-lazy-src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/06\/Retail-3.jpg\" data-lazy-srcset=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/06\/Retail-3.jpg 1264w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/06\/Retail-3-300x202.jpg 300w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/06\/Retail-3-768x518.jpg 768w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/06\/Retail-3-1024x691.jpg 1024w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/06\/Retail-3-259x175.jpg 259w\" data-lazy-sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>In a\u00a0<a class=\"external\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/back-to-school-survey.html\" target=\"_blank\" rel=\"noopener noreferrer\">recent survey<\/a>, respondents said that if they had to search for more than 10 seconds to find notebooks, clothes and other popular back-to-school buys, they would move on to another store. Without clear signs pointing toward one-stop shop, back-to-school sections and displays, you can miss out on countless sales this season.<\/p>\n<p><strong>Big, bold signage<\/strong> is crucial to highlight back-to-school promotions and guide consumers toward relevant displays, so they can quickly and easily find the products they came looking for.<\/p>\n<p>Still, there\u2019s an additional revenue-driving opportunity at the register, where\u00a0<a href=\"https:\/\/www.speedpro.com\/products-services\/point-of-purchase-displays\/\" target=\"_blank\" rel=\"noopener noreferrer\">point-of-purchase (POP) displays<\/a>\u00a0can encourage customers\u2019 add-on purchases and impulse buys. By leveraging POP signage, from wall displays to vinyl cutouts, tablet stands or kiosks, you can capitalize on existing customers to maximize sales with each transaction.<\/p>\n<h3>OPTIMIZING YOUR SIGNAGE TO ELEVATE THE CUSTOMER EXPERIENCE AND DRIVE SALES<\/h3>\n<p>For parents pressed to cross everything off their child\u2019s shopping list, the factors that seal the deal are the fundamentals \u2013 particularly when it comes to slashed pricing and clear-cut signage.<\/p>\n<p>By investing in strong exceptional signage throughout your store, you can elevate the customer experience, easily direct shoppers toward key back-to-school sections and drive additional transactions at the register.<\/p>\n<p>During a sales cycle that marks record consumer spending \u2013 and\u00a0<a class=\"external\" href=\"https:\/\/www.foxbusiness.com\/markets\/back-to-school-shopping-seen-reaching-17-of-total-retail-sales-for-2017\" target=\"_blank\" rel=\"noopener noreferrer\">can account for nearly one-fifth<\/a>\u00a0of your yearly revenue \u2013 it\u2019s more important than ever to optimize your environment to drive foot traffic and maximize sales.<\/p>\n<h4>TO LEARN MORE ABOUT\u00a0 SIGNAGE SOLUTIONS FOR YOUR RETAIL BUSINESS, VISIT US AT <a href=\"https:\/\/www.speedpro.com\/cleveland-west\/\">SPEEDPRO CLEVELAND WEST TODAY<\/a>!<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>As a retailer, winning over customers during the high-stakes holiday shopping season may seem like the ultimate endgame. But for the past several years, back-to-school season has been sneaking up on the holiday rush as the\u00a0second highest-grossing\u00a0seasonal sales spike in retail. This year, back-to-school spending is predicted to reach record highs, and parents are expected [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Retailers Can Win this Back to School Season with Large Format Graphics! - SpeedPro Cleveland West<\/title>\n<meta name=\"description\" content=\"Retail is a competitive industry, especially during the back to school season. Learn more about how you can succeed this season with large-format graphics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.speedpro.com\/blog\/retailers-win-big-this-back-to-school-season-with-graphics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Retailers Can Win this Back to School Season with Large Format Graphics!\" \/>\n<meta property=\"og:description\" content=\"Retail is a competitive industry, especially during the back to school season. Learn more about how you can succeed this season with large-format graphics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.speedpro.com\/blog\/retailers-win-big-this-back-to-school-season-with-graphics\/\" \/>\n<meta property=\"og:site_name\" content=\"SpeedPro Cleveland West\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-11T16:01:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-19T19:32:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.speedpro.com\/cleveland-west\/wp-content\/uploads\/sites\/27\/2018\/07\/Retail-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1264\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SpeedPro Cleveland West\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SpeedPro Cleveland West\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/retailers-win-big-this-back-to-school-season-with-graphics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/cleveland-west\\\/1940-2\\\/\"},\"author\":{\"name\":\"SpeedPro Cleveland West\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/cleveland-west\\\/#\\\/schema\\\/person\\\/d7d636be6f6244dc3ec055982d8e9233\"},\"headline\":\"How Retailers Can Win this Back to School Season with Large Format Graphics!\",\"datePublished\":\"2019-09-11T16:01:46+00:00\",\"dateModified\":\"2021-05-19T19:32:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/cleveland-west\\\/1940-2\\\/\"},\"wordCount\":525,\"image\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/retailers-win-big-this-back-to-school-season-with-graphics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speedpro.com\\\/cleveland-west\\\/wp-content\\\/uploads\\\/sites\\\/27\\\/2018\\\/07\\\/Retail-3.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/cleveland-west\\\/1940-2\\\/\",\"url\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/retailers-win-big-this-back-to-school-season-with-graphics\\\/\",\"name\":\"How Retailers Can Win this Back to School Season with Large Format Graphics! - SpeedPro Cleveland West\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/cleveland-west\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/retailers-win-big-this-back-to-school-season-with-graphics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/retailers-win-big-this-back-to-school-season-with-graphics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speedpro.com\\\/cleveland-west\\\/wp-content\\\/uploads\\\/sites\\\/27\\\/2018\\\/07\\\/Retail-3.jpg\",\"datePublished\":\"2019-09-11T16:01:46+00:00\",\"dateModified\":\"2021-05-19T19:32:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/cleveland-west\\\/#\\\/schema\\\/person\\\/d7d636be6f6244dc3ec055982d8e9233\"},\"description\":\"Retail is a competitive industry, especially during the back to school season. 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