{"id":2426,"date":"2019-11-08T18:16:22","date_gmt":"2019-11-08T18:16:22","guid":{"rendered":"https:\/\/www.speedpro.com\/cleveland-west\/?p=2426"},"modified":"2020-10-14T17:04:13","modified_gmt":"2020-10-14T17:04:13","slug":"guide-to-political-signage","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/cleveland-west\/guide-to-political-signage\/","title":{"rendered":"Guide to Political Signage"},"content":{"rendered":"

OCTOBER 30, 2019<\/span>|\u00a0 SpeedPro Cleveland West<\/a> \"\"<\/p>\n

If you\u2019re running a campaign and gearing up your political advertising strategy, quality election signage is a must-have. Political campaign signage can spread awareness about your candidate, encourage people to vote and help to convince voters to support your candidate, among other uses.<\/p>\n

To have an effective campaign signage strategy, you\u2019ll need to know the types of signs you should include in your advertising efforts, when you should order signage, tips for appealing campaign signage design and the various laws that govern campaign signage.<\/p>\n

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WHAT SIGNAGE SHOULD A CAMPAIGN USE?<\/h2>\n

When you\u2019re trying to find the right kind of political campaign signs, there are a variety of options to choose from. The signs described below will serve different purposes, and you should be aware of the best ways you can use them to your advantage.<\/p>\n

1. YARD SIGNS<\/h2>\n

You\u2019ll find plenty of this type of signage around your town whenever local or national elections are taking place. Yard signs are typically cheap to make and distribute, allowing campaigns to spread their\u00a0message\u00a0<\/a>and try to gain votes from their constituents.<\/p>\n

For local elections, yard signs can be even more useful. Say, for instance, a friend of yours supports a local candidate and places a sign in their yard. You may not be plugged into local politics, but you trust your friend\u2019s judgment. At the ballot box, you may be more inclined to check the box for the candidate they put a sign up for. As a result, yard signs can give a boost to local elections, as they can influence less knowledgeable voters.<\/p>\n

2. DECALS FOR CARS<\/h2>\n

Another great location for signage is on vehicles.\u00a0Decals are one of the best forms of signage<\/a>\u00a0supporters can add to their cars to advertise their endorsement of a candidate. These stickers can be as straightforward as the name of the candidate with their signature colors used in the background.<\/p>\n

If you want to take it a step further, decals can be more complex, coming with more specialized designs and campaign slogans. Whatever you choose, the sticker should quickly signal support for a candidate.<\/p>\n

These graphics are common because they are portable advertisements for candidates and allow supporters to broadcast their political identity to others. Due to their inexpensive cost and popularity among supporters, campaigns will often give them out for free or when a supporter donates.<\/p>\n

To make sure these decals maintain their visual appeal, the manufacturer should be making the decals out of vinyl to protect them against damage. Think of all the dust and debris your car kicks up or runs into every day you drive. Presentation is everything, so you don\u2019t want the decals you offer to fade quickly or suffer other harm. You want to present a clean, professional image of your candidate.<\/p>\n

3. VEHICLE WRAPS<\/h2>\n

To go to the next level of advertising with a car, you can use a vehicle wrap that covers the body of a vehicle. In terms of ROI, vehicle wraps are a wise investment, as they offer the lowest cost per impression.<\/p>\n

Vehicle wraps will stand out on the road, as they are eye-catching enough to grab the attention of anyone driving by. The best wraps for a candidate should incorporate dramatic messages and visually appealing, on-brand imagery. Another factor that makes these ads ideal is that the messaging on them has longevity, as they will be displaying a message every time they drive their car.<\/p>\n

4. EVENT GRAPHICS<\/h2>\n

If you\u2019re planning on throwing events or attending conferences,\u00a0event graphics<\/a>\u00a0can be an excellent way to brand the event space and promote your candidate. As your campaign kicks up and you\u2019re throwing rallies, coordinating fundraising parties or attending a political conference, you\u2019ll want to make an impression on non-supporters and supporters alike.<\/p>\n

The following are some of the best event graphics you can include at an event.<\/p>\n