{"id":1815,"date":"2020-04-03T16:35:16","date_gmt":"2020-04-03T16:35:16","guid":{"rendered":"https:\/\/www.speedpro.com\/tri-cities\/?p=1815"},"modified":"2026-04-02T11:22:47","modified_gmt":"2026-04-02T11:22:47","slug":"how-to-work-a-trade-show-booth","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/commercial-graphics-tn\/how-to-work-a-trade-show-booth\/","title":{"rendered":"HOW TO WORK A TRADE SHOW BOOTH"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.speedpro.com\/commercial-graphics-tn\/how-to-work-a-trade-show-booth\/#THE_DOS_OF_WORKING_A_TRADE_SHOW\" >THE DOS OF WORKING A TRADE SHOW<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.speedpro.com\/commercial-graphics-tn\/how-to-work-a-trade-show-booth\/#THE_DONTS_OF_WORKING_A_TRADE_SHOW\" >THE DON\u2019TS OF WORKING A TRADE SHOW<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.speedpro.com\/commercial-graphics-tn\/how-to-work-a-trade-show-booth\/#CONTACT_YOUR_LOCAL_SPEEDPRO_FOR_YOUR_TRADE_SHOW_EXHIBIT_DISPLAY_NEEDS\" >CONTACT YOUR LOCAL SPEEDPRO FOR YOUR TRADE SHOW EXHIBIT DISPLAY NEEDS<\/a><\/li><\/ul><\/nav><\/div>\n<p>Knowing how to be successful while working a trade show booth is a major asset to any company. When companies bring their custom trade show displays to an event, they know they also need to bring their A-game. To ensure that your staff represent your company well and put themselves in a position to make connections with a large number of prospects, you\u2019ll need to know the dos and don\u2019ts of working a trade show.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"THE_DOS_OF_WORKING_A_TRADE_SHOW\"><\/span>THE DOS OF WORKING A TRADE SHOW<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Companies who are\u00a0<a href=\"https:\/\/www.speedpro.com\/find-a-solution\/event\/trade-shows\/\" target=\"_blank\" rel=\"noopener noreferrer\">successful at trade shows<\/a>\u00a0follow a few basic guidelines to ensure that their staff is put in a position to best connect with attendees. As you develop your trade show strategy, the following tips will help you out:<\/p>\n<h3>1. KNOW WHAT YOU\u2019RE TALKING ABOUT<\/h3>\n<p>A trade show is an opportunity for you to really show off and to let people know that you\u2019re an expert in your field. You want to be able to answer any questions that come your way, to build trust and confidence with the show\u2019s attendees. When you know the ins and outs of your product or service you\u2019re highlighting at a trade show, you\u2019re sure to make a better impression.<\/p>\n<p>In addition to knowing information about your company, it\u2019s also important to know why you\u2019re at the show. Define your goals before the trade show begins and make sure that everyone on your staff is aware of what information they should highlight to attendees.<\/p>\n<h3>2. STAY EXCITED AND POSITIVE<\/h3>\n<p>Trade shows can be long and there might be plenty of downtime when few people are visiting your booth. It\u2019s important to have a positive, upbeat mindset throughout. Remember that attendees see tons of booths, and there are a variety of factors out of your control that can get attendees not to show interest in your exhibit.<\/p>\n<p>Work on fostering a positive atmosphere at the booth that will be infectious to other employees and those passing by. A good attitude will go a long way when it comes to starting up conversations with attendees and getting them interested in what your company has to offer.<\/p>\n<h3>3. KEEP REFRESHMENTS CLOSE BY<\/h3>\n<p>Since trade shows can last all day, you\u2019ll need to have snacks and beverages nearby so that anyone working the booth can keep hydrated and maintain their energy levels. When people are hungry or thirsty, their performance is likely to suffer. To keep your team upbeat and happy, have food and drinks on hand. The small costs of refreshments will pay for themselves tenfold, as lively staff members can be the difference-maker in converting prospects into clients.<\/p>\n<h3>4. PREPARE A PRESENTATION<\/h3>\n<p>Though some people can sell off the cuff without any preparation, most employees working the booth will need to have their presentation prepared. Even those who have a deep understanding of the company will benefit from knowing what they are going to say and how they are going to say it to visitors.<\/p>\n<p>In a prepared presentation, you should aim to be clear and concise in the way that you communicate the key pieces of information that your booth is attempting to highlight. To have an effective presentation, memorize your pitch and practice it in front of team members to get relevant feedback. If your booth supports it, you can enhance your presentation with videos, slideshows and PowerPoint presentations.<\/p>\n<h3>5. CAREFULLY DESIGN YOUR BOOTH<\/h3>\n<p>Trade show exhibit displays are a major factor in your staff\u2019s performance in the booth. A\u00a0<a href=\"https:\/\/www.speedpro.com\/products-services\/trade-show-displays\/\" target=\"_blank\" rel=\"noopener noreferrer\">well-designed booth<\/a>\u00a0will help your staff get the attention of those passing by. Whether it\u2019s through your exhibit utilizing a\u00a0large tower\u00a0that stands above the competition,\u00a0<a href=\"https:\/\/www.speedpro.com\/products-services\/signs-graphics\/\" target=\"_blank\" rel=\"noopener noreferrer\">attractive signage<\/a>\u00a0or\u00a0interactive exhibits, the features of your booth will draw people in and give your staff the opportunity to connect with them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-responsive wp-image-8051 size-full alignnone lazy-loaded\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/01\/2-The-Dos-of-Working-a-trade-Show.jpg\" alt=\"The dos of working a trade show: know what you're talking about, stay excited and positive, keep refreshments close by, prepare a presentation, and carefully design your booth\" width=\"1044\" height=\"386\" data-lazy-type=\"image\" data-lazy-src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/01\/2-The-Dos-of-Working-a-trade-Show.jpg\" data-lazy-srcset=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/01\/2-The-Dos-of-Working-a-trade-Show.jpg 1044w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/01\/2-The-Dos-of-Working-a-trade-Show-300x111.jpg 300w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/01\/2-The-Dos-of-Working-a-trade-Show-1024x379.jpg 1024w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/01\/2-The-Dos-of-Working-a-trade-Show-768x284.jpg 768w\" data-lazy-sizes=\"(max-width: 1044px) 100vw, 1044px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"THE_DONTS_OF_WORKING_A_TRADE_SHOW\"><\/span>THE DON\u2019TS OF WORKING A TRADE SHOW<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Along with knowing what you should do during a trade show, you should also be aware of some of the common pitfalls of those attending trade shows. Here\u2019s what to skip at your next trade show:<\/p>\n<ul>\n<li><b>Oversharing with attendees.<\/b>\u00a0Whether it\u2019s due to nervousness or a lack of preparation, a common pitfall at trade shows is staff members rambling on without a clear purpose. To accomplish their goal, people sometimes think it\u2019s best to barrage attendees with facts and stats. Too much information can be overwhelming, though. Instead, train your staff to try to listen 80% of the time and only speak to the attendee for about 20% of the interaction.<\/li>\n<li><b>Not asking questions.\u00a0<\/b>As you prepare to attend an event, don\u2019t be afraid to ask questions of the trade show\u2019s organizers or regular exhibitors. The organizers can give you information about the display requirements, demographics of the show, key staff members and other important information. However, if you don\u2019t ask, this wealth of information will likely stay hidden from you.<\/li>\n<li><b>Not following up.<\/b>\u00a0When you leave a trade show, make sure you follow up with prospects. Many companies forget to follow up with the leads they generate at a trade show. Make your time count by following up with more information after the show.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"CONTACT_YOUR_LOCAL_SPEEDPRO_FOR_YOUR_TRADE_SHOW_EXHIBIT_DISPLAY_NEEDS\"><\/span>CONTACT YOUR LOCAL SPEEDPRO FOR YOUR TRADE SHOW EXHIBIT DISPLAY NEEDS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re getting the trade show itch, well-designed custom trade show displays are going to be crucial to your success. Work with SpeedPro to build a trade show booth that helps your staff make connections with attendees. As a\u00a0<a href=\"https:\/\/www.speedpro.com\/about-speedpro\/\" target=\"_blank\" rel=\"noopener noreferrer\">nationwide network of studios<\/a>, we know high-quality trade show exhibit displays and can help you build your own. Give us, your local Speedpro studio, a call and get started on your new trade show booth!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowing how to be successful while working a trade show booth is a major asset to any company. When companies bring their custom trade show displays to an event, they know they also need to bring their A-game. To ensure that your staff represent your company well and put themselves in a position to make [&hellip;]<\/p>\n","protected":false},"author":249,"featured_media":1816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[52],"tags":[],"class_list":["post-1815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-show-sign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Proven Trade Show Booth Tactics to Boost Lead Engagement<\/title>\n<meta name=\"description\" content=\"Master trade show success! Get expert tips on engaging attendees, generating leads, and maximizing your booth&#039;s ROI. 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