Experiential Marketing

Experiential Marketing Strategy

What can a marketer do in order to help ensure their experiential marketing strategy is optimized? There are a few steps to be considered:

  1. Analyze how customers currently experience your brand.
  2. If you don’t have one already, put together a platform for your brand on which you can interact with customers.
  3. Work with your team to align on the complete brand experience. Prioritize the integration of online and offline/real-world experience.
  4. Identify the types of printed material that can be used to enhance this experience (displays, signage, etc.)
  5. Disseminate your brand’s value propositions to both external and internal audiences. Make sure these satisfy your customer’s needs from all sides, such as providing appropriate information for the stages of your customers’ journeys and visuals that inspire curiosity.
  6. Set performance goals (KPIs, key performance indicators) for your brand.
  7. Follow up and monitor those KPIs on a regular cadence to ensure you can act quickly on any negative or positive news.

Experiential Marketing Results

When executed well, experiential marketing leads to an expanded relationship between a brand and the customer that enables every one of the customer’s interactions with that brand. There are some other powerful effects that come from experiential marketing, as well.

  • A relatively high ROI: If your brand takes part in a large scale event with thousands of people in attendance, such as a fair, convention, or concert, you will likely see a lot of interactions and even acquire new customers. For example, spending $5,000 on booth rental and production of print materials like banners and brochures for a huge convention often leads to multiples of that in new revenue.
  • More customer testing: Some of the best experiential marketing settings encourage customers or users of a brand to actually try using your product. This tactile interaction is a major driver for the creation of memory and emotional connection to your brand. While big events increase the sheer number of these interactions, you will find that smaller events encourage deeper, more meaningful brand/customer connection.
  • Improved brand recognition: When a brand’s products exist almost entirely in the real world—as with many toys, decorative items and appliances—it can be extremely helpful to use experiential marketing as a prime opportunity to get your product in front of as many people as possible. This ultimately leads to a boost in brand recognition.
  • Buzz building: Often going hand-in-hand with brand recognition is the process of building buzz among your audience. Both existing customers and potential customers can be affected by experiential marketing in a way that increases their excitement for a brand’s products, both old and new. This buzz can grow and extend to the wider customer base.
  • Improved connection: This comes down to a “believability quotient.” When customers see and experience your product firsthand (or even hear about it from a trusted source), they are far more likely to retain positive feelings about your brand. This will translate into more positive messages and reviews as well as higher sales.
La Croix experiential graphic
SimplyBe event graphics

How can SpeedPro help with your experiential marketing?

Effective experiential marketing is a combination of good planning that maps the journey you want your audience to take and high quality materials to accompany that journey. SpeedPro will take your brand designs and turn them into:

  • Posters
  • Cardboard cutouts / standees
  • Photomural graphics
  • Vinyl banners
  • Pop-up/portable exhibits
  • Glossy signage
  • Tabletop displays
  • Backlit displays

…and much, much more!

SpeedPro Dallas

One of the most recognizable and popular cities in the world, Dallas is a prime destination for conferences, seminars, and businesses. In order to rack up brand awareness, it’s important to have a message people see and remember.

That’s where our GREAT BIG GRAPHICS comes in. With the most professionally and creatively designed indoor and outdoor signage, you can enjoy an increase in brand recognition and exposure, differentiating your company from the competition.

 

SpeedPro Dallas  Designs, Produces, and Installs

No other sign graphics company is better at helping clients maximize conversion rates for their marketing investments. We also understand the most effective ways to build brand awareness. Visual communication is the key.

When Only the Highest Quality Will Do

At SpeedPro Dallas, our team of dedicated and seasoned experts only accept the best finished results. That way you will maximize your return on investment and increase brand exposure to your target market.

We take great pride in:

  • Producing the highest quality displays with amazing visuals.
  • Our fast turnaround times.
  • Exceptional customer service and support, keeping you updated on the progress of your project.

 

Reach Out and Discover the Affordability of Large-Format Printing

Get a quote or make an appointment to speak to one of our associates about your specific project needs. We serve Dallas Fort Worth Metroplex including Denton, Frisco and Plano

All of us at Speedpro Dallas are committed to just one mission…exceeding your expectations in everything we do for you.

Speedpro Dallas has been nationally recognized and awarded the highest customer satisfaction rating of 100% year after year.

Call us today to find out how we exceeded the expectations of our customers who recognized us with hundreds of 10/10 reviews!!

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    SpeedPro of Dallas

    Convention Centers

    Dallas Convention Center, World Trade Center, InfoMart, Kay Bailey Hutchinson Convention Center, Irving Convention Center, Hyatt Regency and Convention Center, Fairmont Hotel and Convention Center, Hilton Anatole Hotel and Convention Center

    Studio Owner

    Mike Taylor

    Studio Hours