ATHLETIC ORGANIZATION SIGNAGE
At SpeedPro, we understand just how important it is for your team to present a winning image at all times. As the appearance of your arena or stadium impacts the way that your fans and players view your organization, it’s important to make a great impression from the moment a fan arrives in your parking lot. Sports graphics and athletic signage are crucial to setting the tone for your team and making your facilities unique.
SpeedPro has done everything from golf leaderboards and hockey rink dasher boards to concession menus and outfield banners. Wall murals are fantastic for décor in the locker room or for a Hall of Champions display. Branded tents make it easy for fans to meet up outside before the big game. Fleet wraps for your bus and support vehicles will turn heads every time, whether on the road or at the game.
Along with the examples given above, we’ve compiled a few more popular signage options below to help you as you decide if sports team signage is right for you.
One of the primary forms of athletic organization signage is environmental graphics. These kinds of graphics will make a stadium or arena pop and craft an atmosphere that complements the personality of your team. Environmental graphics serve a few primary roles in the stadium:
- Informational: These environmental graphics will label section numbers in a stadium or provide other kinds of important information that attendees need.
- Directional: Popular in many businesses, but especially useful for large stadiums, these types of signs will help fans navigate the arena or stadium. For example, a directional sign can point a fan to the closest bathroom or concession stand.
- Identification: In this role, the graphic will mark a certain place, like a ticket booth, to help fans find it faster.
- Warning: There will be parts of an arena that are for staff or players only, so many teams use warning signs to block off certain areas to keep fans out.
- Branding: Environmental graphics give your stadium or arena an identity and make sure that the location fits into the larger brand of the team. Iconic imagery from the season, team logos, recognizable color schemes and other team-specific graphics will all play into a successfully branded arena. Environmental graphics will help you put your stamp on your home stadium or arena.
Often, environmental graphics will take the form of graphics that help to define the arena with images of players or coaches, logos and team colors. These identity style graphics help to generate pride in your team and help to set the tone for how fans should act as they watch the game. When it comes to sports team signage, environmental graphics are a must-have. With them, you’ll no longer just have a stadium or arena, but a destination that fans can be proud to visit.
Digital signage is one of the best types of sports stadium signage that you can use to take your stadium or arena to the next level. On the field or court, a digital scoreboard is a must in today’s age. The most updated ones will often come with extra monitors and the ability to display additional statistics other than the score. With a digital scoreboard, you can quickly customize the sign for anything your team needs.
While digital signage can upgrade your scoreboard, it can also be used throughout your facility to display custom messages and advertisements, whether for sports or for the team itself. For a sleek, modern look, you can’t go wrong with digital signage. A few of the main benefits to digital signage are listed below:
- Lower advertising costs: For those looking at the bottom line, digital signs are a great way to reduce your expenses in the long term. You’ll cut down on the amount of money you pay to have ads printed and shipped, while also not having to spend any time or money removing out-dated signs. Even though a digital sign is more expensive than other signs upfront, it’s an excellent long term financial decision.
- Quick changes and creation: As you will not need to get your messages printed out, shipped and installed, you’ll be able to adjust a digital sign with speed. All you’ll need to do is upload your newest version of the advertisement, and you’ll be good to go. As the season progresses, you’ll be happy to find that you can quickly update your team’s record, highlight specific players’ most recent accomplishments and much more with digital signage.
- No content limitations: Unlike traditional signs that are restricted to static, singular messaging, a digital sign can display multiple messages that are unlimited in the form that they come in. For example, a digital sign could go so far as to display a video, while traditional signage will be struck with only displaying unmoving text with a singular image. With fewer restrictions, digital signage will reach more segments of your fan base, improving the experience for everyone.
If you want to make your stadium or arena iconic, you should consider adding floor graphics. With a floor graphic installed, you can make your court or athletic field extremely memorable. Fans will be looking at the court or the field for the majority of the game. If you have a floor graphic at the center of the field or court, you’ll give fans something else to look at while the game goes on.
A successful floor graphic will reinforce a team identity while also acting as a way to add visually appealing accents to the surface. Many of these floor graphics will display the team’s logo at the center of the court or field, but they also are often found at midfield or at the ends of fields, such as in the end-zone for football teams. Smaller floor graphics can be displayed throughout the arena as well, accenting the stadium and reinforcing your team’s brand.
Floor graphics offer several benefits:
- Brand your stadium: When fans come to see your game, you’ll want them to feel pride in your team, and floor graphics help accomplish this goal. While walls and signs are often used as canvases for branding, many times, floors are neglected. Iconic imagery and logos on the floor will assist in making your arena’s ambiance reflect your team’s personality.
- Direct fans: Floor graphics can also be used to show people around the stadium or parking lot. Typically, these graphics will use arrows or other directional graphics to act as a visual guide to show a fan where they should be going.
- Artistic touches: Along with branding your space and providing direction, floor graphics will give your arena an artistic touch. The graphics that you use on the ground will make a statement about your team and establish it as a destination that fans will be excited to visit.