Custom PackagingDECEMBER 20, 2021| SpeedPro Dayton
THE COMPLETE GUIDE TO CUSTOM PACKAGING AND WHY YOU NEED IT FOR YOUR PRODUCT
INTRODUCTION: WHAT IS CUSTOM PACKAGING?
Custom packaging options are becoming more popular because there is an increasing number of products on the market, and competition is high.
Custom packaging not only does the work of protecting the product, but it also enhances the appearance of a product.
The visual design of a product can result in increased sales because people are more likely to purchase something that is visually appealing than something that is not.
Custom packaging also has importance for marketing purposes. For example, when someone buys a new phone they usually want to get protection for it so they will buy their phone case with custom packaging at the same time.
WHAT ARE THE BENEFITS OF CUSTOM PACKAGING?
The benefits of custom packaging can range from increasing sales and awareness to reducing product damage and theft. However, the most popular benefit that comes with custom packaging is that it makes products more appealing to customers. Custom packaging can be customized in many different ways; it could include stickers, stamps, embossing, die-cutting, and even holograms.
Custom packaging can actually be cheaper than premade packaging. It is almost impossible to find a premade box that fits your product exactly. With a package created specifically for your product, you will not have any extra size or weight. Having the exact shape and size box necessary for your product will drive shipping costs down.
The number of consumers unboxing and sharing their new products on social media is at an all-time high. Dotcom Distribution stated that 40% of consumers would post photos on their social media accounts of products with unique and branded packaging. Having custom packaging from SpeedPro will increase your likelihood of landing free advertising on social media and enrich your customer’s experience.
HOW TO CHOOSE THE BEST MATERIAL THAT SUITS YOUR NEEDS?
Choosing the best material for your needs is not easy. Different materials have different properties and each will be appropriate for a given situation.
The two main types of packaging solutions are paperboard and corrugated cardboard packaging. Paperboard packages are more expensive than corrugated cardboard boxes but they offer a higher level of protection and can be reused, recyclable, and biodegradable. The raw material cost of paperboard is lower than corrugated cardboard box but it is more expensive to manufacture.
The other important point to note when choosing between paperboard and corrugated cardboard boxes is the weight that they can hold. A paperboard package can typically hold 50% more weight than a corrugated cardboard box which means that if you need to ship heavy items, you should consider using paperboard.
WHY PRINTED PRODUCTS ARE NECESSARY FOR EVERY PACKAGE DESIGN?
Printed products are imperative for every package design because they can provide an extra connection between the product and the buyer.
Products require a container that will house them and protect them from outside forces. A container is usually an object that is made out of some type of material, such as plastic, wood, or metal. However, some companies might use more unconventional materials to make containers for their products. These containers can range from a simple cardboard box to a complicated plastic tube with moving parts.
The printed product is an integral part of every package design because it provides personalization. According to Forbes, 70% of marketers claim that personalization has a strong impact on delivering better customer experiences, increasing loyalty, and generating measurable ROI. When buyers feel connected to a product through its packaging, they are likely to purchase it on impulse because they feel like they already know it or have something in common with it.
Packaging is an important part of the marketing plan. The use of custom packaging can save companies time and money, increase user experience and improve brand awareness.
Packaging is the most exposed part of your company to your customer. Packaging should communicate what it will be doing for them in a way that engages them with the product. The design has to be customized to suit different products, otherwise, they will just blend in with all other products on the shelf or conveyer belt at checkout counters.