Examples of Smart Signage in ActionMARCH 29, 2021| SpeedPro Dayton
Smart signage is one of the best options to improve the customer experience for many businesses and organizations. With these interactive signs installed, customers can do a quick scan with their phone and instantly have a wealth of information on their smart device’s screen. You can find these signs providing customers and visitors with directions, product information and virtual menus.
If you want to know if these signs are right for you, learn more about what smart signage is and some of the top examples of smart signage in action.
WHAT IS SMART SIGNAGE?
Smart signage is a type of signage that allows people to interact with it. Most smart signs are static signs that include scannable near field communication chips. Much like QR code signage, smart signage makes it so customers can scan a sign to receive key information through their phone.
These signs don’t require an app to work since the communication chips usually cause your phone to bring up a page on your phone’s web browser. They’re also an upgrade to QR code signage since you can redirect their chips to a new page with new information when your needs change. Several companies love how smart signage allows them to combine their digital and print marketing in one package.
SMART SIGNAGE EXAMPLES
If you want to know how to incorporate smart signage into your business, you may be interested in finding out how a few industries already use them to great effect. Many different companies and organizations use these signs, ranging from restaurants and home improvement stores to museums and tradeshow booths. Below are some of the top examples of smart signage in action:
1. TOUCHLESS MENUS FOR RESTAURANTS
The food service industry can benefit greatly from smart signage. Many restaurants have already implemented smart signage to allow customers to pull up the restaurant’s menu on their phones. You’ll often see these smart signs installed on a table, bar counter or around pool tables or other entertainment options in a restaurant or bar. When a customer arrives at the restaurant, they can use their phone to quickly pull up the menu at their table without waiting for a server.
Touchless menus allow customers to see what your restaurant offers quickly and without any staff member interaction. Additionally, these smart signs make it so customers don’t have to touch physical menus, which can improve your restaurant’s sanitation. Some restaurants also like to place touchless menu signs near the front of the restaurant so passersby can quickly see their offerings or specials, helping people decide if they want to stop in.
2. PRODUCT DEMOS OR GALLERIES IN HOME IMPROVEMENT STORES AND AT TRADE SHOWS
More knowledgeable customers are happier customers. Smart signage helps customers make better-informed decisions, reducing returns and general dissatisfaction. Home improvement stores that sell equipment can greatly benefit from these signs, as they can help a customer pull up a video of a product in action, letting them know if the product is right for them. Smart signage allows a customer to view a demo of a product and get a better sense of its capabilities.
Alongside smart signage usage in home improvement stores, it’s also popular at trade shows. If your company has a booth at a trade show and wants to show off your newest product in action, smart signage can let attendees scan the sign and see more information on a product you want to highlight. A smart sign can act as a salesperson for you on a busy trade show floor, connecting the attendee to your product pages and showing them your product’s benefits.
3. VIRTUAL TOURS FOR MUSEUMS
Museums can benefit a lot from smart signage, as these signs allow people to take virtual tours with their phones. Smart signs are regularly installed beside exhibits or paintings so viewers can scan them and instantly receive more information about whatever they’re viewing. These signs can help visitors pull up audio, video or text about the exhibit in a matter of seconds. Museums also love how they can quickly adjust their communication chips to provide new information when an exhibit changes.
A major advantage of using smart signage for virtual tours is that it eliminates the need for headsets or other portable devices. Instead of spending time and money purchasing these devices and cleaning them, museums can install communication chips in smart signs around their exhibits. In the long run, these signs can save the museum money and provide a streamlined virtual tour to anyone with a smartphone.
Many visitors prefer to use their smartphone to take a tour, as they don’t have to wear headphones or handle devices that countless visitors have used in the past. Besides being more sanitary, smart signage for virtual tours is also popular among visitors who like to tour a museum at their own pace.
4. INFORMATIONAL SIGNAGE FOR MUSEUMS, PUBLIC ATTRACTIONS AND RETAIL LOCATIONS
Smart signage is used across a wide selection of industries to provide crucial information to customers and visitors. These signs can be used at the front of stores and public venues to showcase hours and contact information. They can also be used in retail locations to give customers information about products or at museums or public attractions to showcase touring times or other services.
Alongside employing smart signage to provide information about products and services, businesses and organizations can use smart signage for wayfinding. The last thing you want is for a visitor to get lost in your building, and smart signage can help prevent this from happening. Wayfinding communication signage placed in key locations around your building or event can help customers know exactly where they are and provide them with directions to other important locations, giving them a map to follow on their phone.
CHOOSE SPEEDPRO FOR YOUR SMART SIGNAGE NEEDS
With all of the ways businesses and organizations can use smart signage, you may be interested in investing in them. Since our smart signs come with communication chips, you can easily adjust them when your needs change. Alongside our communication chips, we can also outfit your signage with QR codes, allowing you to use a range of touchless signage.