Trade Shows


One primary part of an effective trade show display is the lighting. Without the proper lighting, your exhibit will be less noticeable, and you will miss out on the ability to highlight key portions of your message.

Using displays that have lighting built into them or carefully placing lighting around the booth can direct people to your exhibit, establish a mood and enhance your messaging. You have several lighting options, including LED light systems that change colors, projection mapping lights and accent lighting. By employing lights, you can craft a memorable display.


As you draft the text on your graphics and signs, you’ll want to pick an engaging tone of voice that matches the personality of your brand. For example, you might want your message to be humorous and light-hearted or serious and urgent. A tone that matches your brand will help with the cohesiveness of your booth and compliment your theme.

As you choose your messaging, think about your audience and what message would attract prospective clients to your company. To form these messages, you’ll need to do your research on what kinds of customers will be at the trade shows, what the audience will want and which pain points will be the most effective to target.

While you should research the audience, you should also look into what messages will separate you from the competition. At trade shows, you are surrounded by competitors. Due to this competition, you’ll want to highlight what makes your company stand out.

Once you think about your core message, you can create taglines and catchphrases to include on your signs and graphics. A solid catchphrase or tagline can intrigue prospective clients and increase the chances that they come to visit your exhibit. A tagline should communicate your vision and what your company does and be geared towards the trade show’s audience.


As you know from the previous information, color is huge for attracting customers to your trade show display. To help you use colors that reflect your message and brand, consider the following unconscious or conscious associations that are typically made with colors:

  • Red: Often associated with energy and passion, the color often creates a sense of urgency. The color red can even increase heart rate and blood pressure.
  • Blue: The color blue is often tied to masculinity and alludes to water, reliability and tranquility. Blue can curb appetite, stimulate productivity and provide a sense of security.
  • Purple: The official color of royalty, purple inspires a sense of respect and portrays a sense of wisdom. Also, the color is commonly used in anti-aging and beauty products.
  • Green: One of the main colors used in environmental activism, green is often associated with nature, health and tranquility. It’s often used to promote a feeling of relaxation and inspires a feeling of harmony.
  • Orange and yellow: Both of these colors promote positivity and optimism. Orange and yellow are often used to create a light-hearted, fun vibe.
  • Black: This strong color is associated with power, stability and authority. Black is a no-nonsense color that makes a statement.
  • White: White symbolizes purity, cleanliness and safety. It can also be a creative color, highlighting the other designs around it.


Wondering what kinds of signs to include in your trade show booth? Two excellent options for getting your message across and promoting your business are retractable banners and point of purchase displays.


Retractable banners are perfect for trade show displays. These custom trade show banners are the go-to choice for savvy companies at trade shows, as they’re extremely portable and capture the attention of potential customers. Using a retractable banner for display booths allows for a company to have a freestanding banner display that requires minimal effort to set up, while also appearing professional.

Like with other banners, you can place custom trade show graphics on your retractable banners to communicate key messages to those passing by your booth. The stands for these banners are sometimes called roll-up banner stands, as they employ spring-like mechanics like you’d find on a projector screen. Unlike a projector screen, you pull from the bottom of the banner to the top where you can then lock it in place.

When you’re looking to put together your custom trade show exhibit, choosing a custom retractable banner will provide you with several benefits. You’ll find some of the top benefits below:

  • Bold and noticeable from a distance: With a large retractable banner, you can make your most important messages noticeable from a distance. A retractable banner is a perfect canvas for everything from images of your products to catchy slogans. Their size makes them instantly noticeable and increases the chances that attendees come to check out your booth.
  • Easy to transport, set up and tear down: As you travel to trade shows, you’ll want the parts of your trade show displays to offer convenient transport, setup and tear down features. Retractable banners are compact, lightweight and durable. Once you’re at the trade show, you’ll be happy to find that the banners require no assembly other than pulling out the banner and connecting it to the supporting pole, making for a quick setup.
  • Excellent value: Retractable banners are an incredibly economical option for companies. Even though they come at a low cost, you don’t have to sacrifice quality. The banners are made with high-quality, durable materials that look sleek and professional.


You’ll want to have a big and bold point of purchase (POP) display of your newest product or service as visitors enter the display booth. A POP display for trade shows can take various forms, but they are usually next to the items that they are promoting. For companies that offer products at trade shows, the POP display can grab people’s attention and direct them to that new, exciting product.

One of the main benefits of the POP display is that it differentiates your products from others and makes them stand out. At trade shows, where attendees are overwhelmed with information and companies trying to get their attention, a POP display can help your product stand out. If an attendee is passively browsing your booth, a POP display may help them snap out of that passive viewing experience and encourage them to interact with the product.

If you don’t have any products to direct the customers towards, you can use a POP display to grab the attention of attendees and encourage them to check out your booth. With these displays, you can point people towards your display or some enticing service that you’re offering at the trade show.

As you craft custom signage for trade shows, you’ll be happy to find out that you have a lot of flexibility with the types of POP displays that you can create. Though they offer flexibility, there are a few main elements that typically go into successful displays.

One of the main elements is the graphics. These graphics can be detailed or simplistic, as long as they direct the viewer to the product. Often they will also have the name of the product on them and a description of what the product is. Some displays take it even further and describe why the customer needs or could benefit from the product. Often, a POP display will also explain how a product is different from other similar products.

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