![\"Corporate](\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/01\/01-what-is-corporate-branding.jpg\")
<\/p>\nMake a mark on your walls, your windows, your floors \u2014 and with your customers \u2014 through corporate branding graphics from SpeedPro.<\/p>\n
You\u2019ve got the story, the services and the skills fueling business growth. We\u2019ve got the nation\u2019s most extensive network of large-format visual communication studios to bring that vision to life. Together, it\u2019s a solution to infuse strategically printed and placed corporate images into your company space, conveying what you want and how you want it.<\/p>\n
Discover why\u00a0corporate branding graphics\u00a0have never been more important to your business\u2019 identity and success \u2014 and how SpeedPro provides the nation\u2019s standout corporate branding partnership.<\/p>\n
Corporate branding is the act of promoting company culture rather than specific products or services. It tells people who you are and what you\u2019re about \u2014 not what you sell.<\/p>\n
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A corporate branding strategy takes messages and images inspired by your company\u2019s culture and promotes them consistently over the long term. Organizations committed to a brand identity craft strategic plans to produce these images, messages and graphics, plus how the graphics relay the ways they want to be perceived.<\/p>\n
Combined, branded graphics become associated with the company itself. These symbols and messages are inexplicably tied to company identity, evoked when someone hears a business\u2019 name or enters through its doors. So powerful to a company\u2019s identity, you\u2019ll find corporate branding\u2019s visuals sprinkled in the halls and walls of the following:<\/p>\n
In short, successful corporate branding gives your business a \u201cfingerprint\u201d \u2014 one that\u2019s expertly crafted and known by target audiences. How, exactly, do you build that corporate brand identity? By designing and then displaying steady, consistent branded visuals like the following:<\/p>\n
Incorporate brand identity at every turn \u2014 and on nearly every surface \u2014 with the following graphics and visuals.<\/p>\n
Windows provide a prime template to\u00a0display on-brand business graphics<\/a>. Capitalize on their open surfaces to highlight curated storefront and street-facing materials, including:<\/p>\n SpeedPro produces both first-surface and second-surface window prints, among other\u00a0custom window graphics design<\/a>\u00a0features.<\/p>\n Images, letters and logos imprinted on strategic floor spots can become a room\u2019s centerpiece. These prints are not merely for walking over. Floor graphics enhance rooms, command attention and\u00a0provide wayfinding direction<\/a>\u00a0all at once. They bring the power of branding to new, surprising corners without dominating or distracting. SpeedPro can print\u00a0custom floor graphics<\/a>\u00a0for wood, linoleum, concrete, asphalt and many other common flooring surfaces.<\/p>\n Few printed graphics draw eyes and brand environments like wall murals. Big, bold and detailed, these wall murals are ideal brand enhancers in lobbies, waiting rooms, lounges, conference and meeting rooms, community spaces like company cafeterias and so many more spots. Their enlarged images lend a personality punch to a room without sacrificing professionalism, remaining consistent and relevant.<\/p>\n What\u2019s more, these corporate graphics aren\u2019t functionally confined like others. Both\u00a0indoor and outdoor graphics murals<\/a>\u00a0can be installed to break company graphics out of their walls \u2014 literally bringing your brand to the streets.<\/p>\n SpeedPro\u2019s premium colored, high-resolution wall murals lend the largest backdrop to display corporate images and messages. Our studios utilize two printing methods and specialty inks to create wall murals that reach a range of sizes.<\/p>\n Tailor-made\u00a0commercial banners<\/a>\u00a0are a cost-effective and creative way to proudly wave your branded graphics. Use banners at special events or set them up as permanent outfits in storefronts or strategic company rooms. SpeedPro\u2019s printed vinyl and mesh banners and\u00a0flags come with numerous options<\/a>\u00a0for customization, including:<\/p>\n Commercial vehicle wraps make your brand go mobile. Corporate branding meets eyes and audiences right where they are \u2014 on the road \u2014 with high-impact brand recall at some of the\u00a0lowest cost-per-impression rates available to advertisers<\/a>. It\u2019s a win-win marketing opportunity to widen the reach of your corporate identity.<\/p>\n Choose from\u00a0full and partial vehicle wraps<\/a>\u00a0as well as vehicle stickers or decals as spot accents printed and installed by\u00a0SpeedPro\u2019s certified fleet wrap crew<\/a>\u00a0members.<\/p>\n Elevators are more than a way to shuttle people from point A to point B. They\u2019re a corporate branding opportunity ready to match a company\u2019s personality with its actual environment through\u00a0custom elevator wraps.<\/p>\n Consider the existing blank canvas that is elevator walls, floors and ceilings. When these spaces are covered with branded pictures, colors and imagery, even quick elevator rides immerse clients and building visitors in a strategic atmosphere. Businesses break from expectations and establish a deepened, memorable connection when they surprise and delight their audiences. The\u00a0impact of elevator wraps\u00a0won\u2019t soon be forgotten.<\/p>\n Product branding is how a business or organization differentiates its physical goods or services from others in the same commercial industry. In contrast, corporate branding is how a business or organization distinguishes itself as a company. Branding for corporations is, therefore, a larger and more self-reflective undertaking. It focuses on broader appearance and connection with audiences instead of just pumping out profits.<\/p>\n This attention to connection and image development is only the first way corporate branding operates differently from product branding. Here are a few other ways.<\/p>\n Corporate branding means building up presence, not building up products. More specifically, it\u2019s about making people feel connected to and familiar with your organization in a way you\u2019ve strategically nurtured.<\/p>\n Sure,\u00a0successful corporate identity leads to stronger sales<\/a>\u00a0and profits. But it\u2019s not the tactic for stronger sales and profits in and of itself. Instead, corporate branding complements traditional selling, marketing and advertising efforts by using consistent color schemes, identical logos, on-brand tones and keen messaging across its displays. Yet it isn\u2019t using these displays to push a sale \u2014 it\u2019s using them to create an emotionally engaging physical environment.<\/p>\n Every business has an origin story. Backstories don\u2019t need to be electrifying, overnight claims to business fame to be considered \u201cimportant,\u201d either. The trendy tech startup on the coast will have a different origin story than the family-owned roofing company in the Midwest, which will be different from the accountant-turned-baker opening up her first-ever store \u2014 and that\u2019s okay.<\/p>\n The logo on your window graphics? The text on your wall murals? The colors on your vehicle wrap and the\u00a0decals on your floor graphics<\/a>? Each of these elements pulls inspiration from your broader industry, but they also place your desired stamp on that industry. Corporate identity brings a business\u2019 brand narrative to life by working your backstory into all branded graphics.<\/p>\n Choosing the right on-brand images, logos, lettering, fonts and more will be intuitively informed by your origins, which is why it\u2019s so important to think strategically about your company\u2019s story and begin creatively drawing from it for graphic inspiration.<\/p>\n Corporate personality is how you want people to describe your business. Authoritative, adventurous, trend-setting, quirky, socially conscious \u2014 there are hundreds of branding descriptors to pick from.<\/p>\n Businesses looking to build a corporate identity must select the personality descriptors aligned with both their own backstory and their vision for the future. It\u2019s\u00a0easier said than done<\/a>, yet essential to crafting and conveying the personality needed for audiences to find you relevant and for your branding efforts to last.<\/p>\n Once selected, corporate branding graphics kick in to give those descriptors their visual form. Businesses no longer have to cross their fingers, hoping clients and customers somehow magically understand their brand. Consistent, large-format prints across mediums do that work for them, using symbols, icons, colors and more that support a qualitative connection.<\/p>\n The importance of corporate branding lies in its power to match your company with symbols and symbols with real-life emotions. Establishing that emotional connection within target audiences is one of the top-stated goals of successful corporate branding. In other words, your graphics are the bridge between how customers feel about your business and how you want them to feel. For that reason \u2014 and more below \u2014 branded graphics have never been more important.<\/p>\n Stand out to prospects and stand apart from the competition through corporate branding.<\/p>\n Businesses receive clarity and confidence in how they\u2019re represented when they\u2019ve carefully crafted that distinction themselves. Select branded visuals are showcased on the items that hit \u201cclosest to home,\u201d like your very own storefront windows, lobby floors or company vehicles. Meanwhile, these visuals are seen by prospects and associated with your company and no one else\u2019s.<\/p>\n SpeedPro assists businesses in creating the distinct graphics and visuals needed for authentic corporate identity displays. Through our wide range of\u00a0corporate printing services, we\u2019ll help you place\u00a0tailored images in high-impact locations<\/a>\u00a0suited for your brand vision.<\/p>\n\n
2. FLOOR GRAPHICS<\/h3>\n
3. WALL MURALS<\/h3>\n
4. CUSTOM BANNERS<\/h3>\n
![\"Options](\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/11\/02-custom-banners.jpg\")
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5. VEHICLE AND FLEET WRAPS<\/h3>\n
6. ELEVATOR WRAPS<\/h3>\n
HOW IS CORPORATE BRANDING DIFFERENT FROM PRODUCT BRANDING?<\/h2>\n
1. IT\u2019S NOT \u201cSELLING\u201d ANYTHING<\/h3>\n
2. IT TELLS A STORY<\/h3>\n
![\"Bring](\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/01\/03-tells-a-story.jpg\")
<\/p>\n3. IT GIVES YOUR COMPANY A DISTINCT PERSONALITY<\/h3>\n
WHY DO I NEED A CORPORATE BRAND IDENTITY?<\/h2>\n
1. STAND APART<\/h3>\n
2. BUILD LASTING POSITIVE IMPRESSIONS<\/h3>\n
![\"Our](\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2019\/01\/04-proper-cleaning-1.jpg\")
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