{"id":2265,"date":"2021-05-10T09:00:34","date_gmt":"2021-05-10T09:00:34","guid":{"rendered":"https:\/\/www.speedpro.com\/dayton\/?p=2265"},"modified":"2025-05-23T07:11:12","modified_gmt":"2025-05-23T07:11:12","slug":"retailers-and-back-to-school-graphics-how-to-win-big","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/dayton\/retailers-and-back-to-school-graphics-how-to-win-big\/","title":{"rendered":"Retailers and Back-to-School Graphics: How to Win Big!"},"content":{"rendered":"

As a retailer, winning over customers during the high-stakes holiday shopping season may seem like the ultimate endgame. But for the past several years, back-to-school season has been sneaking up on the holiday rush as the\u00a0second highest-grossing<\/a>\u00a0seasonal sales spike in retail.<\/p>\n

\"\"<\/p>\n

Ramping up your promotions and discounts may seem like the best way to stand above the competition and capture this substantial wallet share. However, the cost-effective key to drive sales and retain customers can be as straightforward as simply investing in the right signage.<\/p>\n

By showcasing sales and promotions, quickly pointing shoppers to back-to-school sections and highlighting special deals at the register, eye-catching signage can be the most powerful tool you use to capitalize on strong spending this season.<\/p>\n

THE SCIENCE BEHIND SALES-DRIVING SIGNAGE<\/h3>\n

Even in spite of eCommerce\u2019s growing presence,\u00a0more than half of back-to-school shopping<\/a>\u00a0is still done in brick-and-mortar stores. Parents clearly continue to see the value of a great in-store experience, and as a retailer, it\u2019s your job to deliver.<\/p>\n

Investing in the right signage solutions for your store means investing in your greatest asset and differentiator \u2013 your space. By creating a\u00a0solid in-store atmosphere, you can create a better customer experience and drive sales.<\/p>\n

Beyond simply getting customers through the door, your large-format graphics and signage should also work throughout your interior, and guide customers\u00a0along the buyer\u2019s journey.<\/p>\n

\"Retail<\/p>\n

In a\u00a0recent survey<\/a>, respondents said that if they had to search for more than 10 seconds to find notebooks, clothes and other popular back-to-school buys, they would move on to another store. Without clear signs pointing toward one-stop-shop, back-to-school sections and displays, you can miss out on countless sales this season.<\/p>\n

Big, bold signage is crucial when promoting back-to-school sales. These graphics can guide consumers toward relevant displays so they can quickly and easily find the products they came looking for.<\/p>\n

Still, there\u2019s an additional revenue-driving opportunity at the register, where\u00a0point-of-purchase (POP) displays<\/a>\u00a0can encourage customers\u2019 add-on purchases and impulse buys. By leveraging POP signage, from\u00a0wall displays<\/a>\u00a0to\u00a0vinyl cutouts<\/a>, tablet stands or kiosks, you can capitalize on existing customers to maximize sales with each transaction.<\/p>\n

OPTIMIZING YOUR SIGNAGE TO ELEVATE THE CUSTOMER EXPERIENCE AND DRIVE SALES<\/h3>\n

For parents pressed to cross everything off their child\u2019s shopping list, the factors that seal the deal are the fundamentals \u2013 particularly when it comes to slashed pricing and clear-cut signage.<\/p>\n

By investing in strong exceptional signage throughout your store, you can elevate the customer experience, easily direct shoppers toward key back-to-school sections and drive additional transactions at the register.<\/p>\n

During a sales cycle that marks record consumer spending \u2013 and\u00a0can account for nearly one-fifth<\/a>\u00a0of your yearly revenue \u2013 it\u2019s more important than ever to optimize your environment to drive foot traffic and maximize sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

As a retailer, winning over customers during the high-stakes holiday shopping season may seem like the ultimate endgame. But for the past several years, back-to-school season has been sneaking up on the holiday rush as the\u00a0second highest-grossing\u00a0seasonal sales spike in retail. Ramping up your promotions and discounts may seem like the best way to stand […]<\/p>\n","protected":false},"author":29,"featured_media":2266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[19,15,17],"tags":[],"class_list":["post-2265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-signage","category-wall-murals","category-windows-graphics"],"acf":[],"yoast_head":"\nRetailers and Back-to-School Graphics: How to Win Big! - SpeedPro Dayton<\/title>\n<meta name=\"description\" content=\"Don't let the holidays sneak up on you retailers\u2014 check out our blog for how to win big through your graphics this year!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.speedpro.com\/blog\/retailers-win-big-this-back-to-school-season-with-graphics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailers and Back-to-School Graphics: How to Win Big!\" \/>\n<meta property=\"og:description\" content=\"Don't let the holidays sneak up on you retailers\u2014 check out our blog for how to win big through your graphics this year!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.speedpro.com\/blog\/retailers-win-big-this-back-to-school-season-with-graphics\/\" \/>\n<meta property=\"og:site_name\" content=\"SpeedPro Dayton\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-10T09:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-23T07:11:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.speedpro.com\/dayton\/wp-content\/uploads\/sites\/30\/2021\/04\/RETAILERS-AND-BACK-TO-SCHOOL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"799\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/retailers-win-big-this-back-to-school-season-with-graphics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/dayton\\\/retailers-and-back-to-school-graphics-how-to-win-big\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Retailers and Back-to-School Graphics: How to Win Big!\",\"datePublished\":\"2021-05-10T09:00:34+00:00\",\"dateModified\":\"2025-05-23T07:11:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/dayton\\\/retailers-and-back-to-school-graphics-how-to-win-big\\\/\"},\"wordCount\":474,\"image\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/retailers-win-big-this-back-to-school-season-with-graphics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speedpro.com\\\/dayton\\\/wp-content\\\/uploads\\\/sites\\\/30\\\/2021\\\/04\\\/RETAILERS-AND-BACK-TO-SCHOOL-scaled.jpg\",\"articleSection\":[\"Signage\",\"Wall Murals\",\"Windows Graphics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/dayton\\\/retailers-and-back-to-school-graphics-how-to-win-big\\\/\",\"url\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/retailers-win-big-this-back-to-school-season-with-graphics\\\/\",\"name\":\"Retailers and Back-to-School Graphics: How to Win Big! 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