Convey Your Business’ Market Position with Your Vehicles

OCTOBER 25, 2016| SpeedPro of Denver

When you arrive at your customer’s residence and expect to be welcomed and trusted to be let onto their property, you better believe they are looking closely at your vehicle. So use it to claim your market position.

If your business is named Budget Plumbing, a few simple decals with your logo, phone number and web address are appropriate and what bargain-hunters want to see and will choose. On the other end of the scale, if you’re a high-end bathroom remodeler, for example, you can show two key visuals that tell a before and after story and still have room to list the high-end neighborhoods you serve (or want to!).

If you’re in real estate, you can convey the type of listings you want with the impression your vehicle gives off:  a Mini Cooper with cheery decals conveys fun and modern but frugal; a fully wrapped Lexus with metallic accents projects high-end and successful.

It’s Your Reputation and Your Vendors

Your wrap graphic designer/printer/installer should understand that your reputation is riding on the quality and visual interest your wrap conveys. If you’re a memory care facility, a calm palette with basic information may be appropriate. If you’re a hard rock radio station, well, the sky’s the limit.

At the same time, your vendors’ reputation is out there every day too. Is the install done perfectly? Do all the colors match exactly from truck to truck? What about maintenance? How will wraps affect the paint or not? What about removing the wrap because the company logo changed or they want to up their market position?

You can use your vehicle wrap to differentiate your brand from competitors by showing something unexpected or memorable such as a clever tagline or a one-line quote from a satisfied customer. By doing that thoughtfully, you can reinforce your brand and market position so what your customers think of you and what you want them to think become more closely aligned.

SpeedPro of Denver has worked with a fleet of one and fleets of 600. We’ve got your vehicles covered, you focus on your customers.

Great. Big. Graphics. It’s what we do. Give us a call at 303.426.4199, email denver@speedpro.com or visit www.speedpro.com/denver/ to talk about your large format print jobs. We provide free estimate and will come to you. To see and read about more print jobs we’ve done, check out our Studio News, read some glowing reviews and check out our impressive, extensive portfolio!