CREATIVE WAYS TO USE FLOOR DECALS

MAY 11, 2022| SpeedPro of Denver

If you’re looking for innovative ideas for your next advertising campaign, look no further than the floor right in front of you. Floor graphics provide an unexpected, interesting and effective way to advertise to your audience, both inside and outside your business.

CREATIVE WAYS TO USE FLOOR DECALS

Floor decals, also called floor graphics, are vinyl decals designed to be applied to various indoor flooring materials and outdoor surfaces like asphalt and concrete. Floor graphics can be a powerful tool for a wide range of applications. Companies may choose to use floor decals in their advertising because they are:

• Durable:  With an adhesive back securing the decal to the floor and a protective laminate over your custom graphics, floor decals can remain in place and hold up to foot traffic for prolonged periods. This durability makes them an excellent option for long-term advertisements.
• Convenient:  Floor decals are also affordable, easy to apply and simple to maintain. They’re also easy to remove when you’re ready to change them, which makes them a convenient choice for short-term advertising campaigns in addition to long-term ones.
• Versatile:  Floor decals are an extremely versatile display option. SpeedPro Denver will help you create floor graphics in a wide range of sizes and in any custom shape you desire with your logo and messages.
• Conspicuous:  Floor decals have the advantage of being fun and unexpected. Floor graphics also happen to be within the sightlines of people looking down as they walk or check their phones — something people do 96 times per day on average.

8 IDEAS FOR FLOOR ADVERTISING MESSAGES

Companies have found creative ways to use floor decals for a variety of purposes. Let’s look at some ideas you can use to make floor decals an effective advertising tool for your company.

1.  POINT THE WAY TO A FEATURED PRODUCT

Floor graphics work especially well as directional signage, pointing the way to direct traffic. Why not direct shoppers in your store to a featured new product? You can also create indoor floor decals that point from one department of your store to a department where shoppers can find related products. For example, you could have a trail of floor decals pointing shoppers in the camping supplies to a point-of-purchase display of s’mores ingredients.

2. PROMOTE EVENTS

If your business is hosting or participating in an event, you can use floor graphics inside and outside to promote the event. If you have the necessary permissions, you could place these ads on public sidewalks. You can also put them in the parking lot and just outside your business. It can be especially effective to place floor decals on the event location days or even weeks before so people who pass through the location take note of the upcoming event.

3. CREATE AN OPTICAL ILLUSION

Some marketers use large floor decals to create an optical illusion. For example, you could use a decal that looks like there’s a giant hole or crack in the floor, a body of water or a portal to another world. See if you can brainstorm an optical illusion that would make sense for your company. For example, to advertise a drink with tropical flavors, you could create a decal that makes it look like the tide is coming in, right there in the store.

4. PROMOTE A SALE

It’s no secret that sales can drive traffic to your business. Temporary floor decals are an excellent option for advertising sales promotions and limited-time offers. This tactic can work for stores inside shopping centers or malls, or stores situated next to a public walkway. A sign on the ground or floor outside your entrance declaring there is a clearance sale going on inside may be enough to inspire a passerby to come in and bargain shop

5. ASK AN ODD QUESTION TO PIQUE INTEREST

You can also use floor decals to ask rhetorical questions that will influence people’s thoughts while they’re in your business. For instance, to encourage diners to order dessert, you could create a decal with a mouthwatering photo of your restaurant’s chocolate cake and a question like, “When was the last time you indulged?” A pet store could include a decal just inside the entrance asking, “Doesn’t your best friend deserve a new toy?” The goal is to grab customers’ attention and nudge them toward making a purchase.

6. Use WAITING AREAS TO UPSELL

If your business has waiting areas, you can install floor decals in these areas to add visual interest and potentially upsell products or services to waiting customers. For example, an auto body shop could advertise add-on services like oil changes or tire rotations to customers there to address a different issue. Restaurants can use a decal in their waiting area to promote a new menu item to hungry customers. A salon may encourage customers to add on a conditioning treatment.

7. CONNECT CUSTOMERS TO YOUR SOCIAL MEDIA

Since people will often notice floor decals when they’re already looking down at their phones, why not encourage them to connect with your company online right then and there? Approximately 79% of Americans have social networking profiles, and businesses can use their social accounts to market to these prospects. Include your username or handle for sites like Twitter, Facebook, and Instagram and your QR code to encourage people to follow you for exclusive information and discounts.

8. THANK YOUR CUSTOMERS FOR COMING IN/EMPLOYEES FOR THEIR DAILY CONTRIBUTION

Don’t forget to make a strong finish by placing floor graphics at exits too! That last little branding could include an encouraging message and visual for a strong, lasting impression.

FLOOR GRAPHICS FROM SPEEDPRO DENVER

If you’re looking for ways to inject creativity into your advertising campaign or want to try something a bit outside the norm, floor decals are an excellent solution. This advertising medium has a unique appeal, both for advertisers and consumers. Engage both potential and current customers with eye-catching and completely customized floor decals. SpeedPro Denver can design, print and install creative floor decals for retailers, in offices, at events, for foot races, pet adoptions, consumer and B2B events and trade shows, concerts—any place with foot traffic is an advertising opportunity.

Great. Big. Graphics. It’s what we do. Give us a call at 303.426.4199, email denver@speedpro.com or visit www.speedpro.com/denver to talk about your floor graphics idea and we’ll bring it to life by designing, printing and installing for you. We offer free, no-obligation consultations and will come to you. To see and read about more print jobs we’ve done, check out our Studio News, read our glowing reviews, check out our webpage www.speedpro.com/denver/floor-graphics and browse our impressive, extensive portfolio!