Directional & Wayfinding Signage
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As you know, all directional signage accomplishes the same essential function — instructing guests where to go, helping them find their way. The three categories of signage detailed below are each used in different places, and when combined, create a clear and convenient way for guests to navigate your space.
Indoor Directional Signage
The most commonly used form of directional signs, these go indoors in both public and private settings. Use them to indicate entrances and exits, offices, restrooms, wheelchair accessible areas, cafeterias and more. From warehouses to amusement parks, indoor signs help guests navigate your space without any confusion. Every shopping mall in the country has at least one!
Outdoor Directional Signage
These signs go outdoors to direct guests toward your building. Use them in parking lots, entryways or exits, pathways and terminals to announce flights, hours, rates, directions, sales advertisements or more. Schools and universities on sprawling campus’ use them extensive to help students navigate the most efficient paths from class to class, events and other on-campus activities.
This modern twist on traditional signage uses screens to display directions and other information. These screens can include branded visuals and programmed messages to add a personalized touch to the wayfinder. Digital directional screens can help guests pinpoint locations on a map, provide building directories, display office schedules or provide information on events. While a larger up-front investment, digital signs can be remotely changed and last for many years. You see these often at malls because businesses continually open and close so the flexibility in digital will be come a more efficient option.Request a Quote
Why Use Directional Signage?
Directional signs and wayfinding language are hugely effective ways to attract attention and draw potential customers into your store. Many businesses use directional signage to expand awareness of their brand and draw a crowd — not just from the storefront, but the streets. How can wayfinding and directional signs help your business?
- Point guests in the right direction: Unless your customers are already committed to your brand, they won’t search high and low for long before giving up on finding your store. Directional signage provides a clear guide, pointing customers toward the parking lot, entrance, hallway or even the employees they need. Eliminate the guesswork by helping your customers navigate a new space.
- Welcome your customers: Strategically placed directional signage brings the guest into your space in a friendly manner. They will feel welcomed and assured they’re in the right place. Event spaces hosting a large number of guests will find this feature particularly helpful, as they may not have enough staff to personally greet each guest as they arrive.
- Reassure guests with instant feedback: Don’t leave your guests wondering if they’re in the right place or where to go next. Wayfinding signage reassures guests that they’re parked in the right place and can confidently start tasting the refreshments. Leave a lasting positive impression by eliminating your guest’s questions before they even come up.
- Strengthen your brand: Expand your name and brand recognition by strategically placing directional signs in visible areas, not just inside your space but in the building, street or perhaps even further out. Permanent signs keep your brand visible long-term while you can swap out temporary signage to promote the latest products or deals.