Five Ways to Use Window Graphics as Advertising

AUGUST 22, 2022| SpeedPro of Denver

There Are Lots of Affordable Options to Choose From!

If you own a business, you know how crucial advertising is to attract and retain customers. Vivid, memorable signage is one of the best ways to advertise your company 24/7. SpeedPro Denver has some fitting examples and tips on how to fully utilize of every bit of prime window real estate you have to engage to passersby, your new potential customers. At a basic level, window graphics allow you to display your business name, logo, hours and let people know what products and services you offer.

Add high-quality, eye-catching storefront window graphics and you’ll stand out on the block and encourage customers to engage with your company. If you’re wondering whether window graphics are right for your business, read on for ways how vinyl decals can help you attract customers.

BENEFITS OF WINDOW GRAPHICS FOR YOUR BUSINESS

Window graphics are an excellent visual solution for businesses of all types with large glass front windows and interior glass surfaces. Using vinyl lettering, decals and full coverage graphics on your storefront windows allows you to advertise even when closed. Window graphics are a handy and aesthetically pleasing tool you can use to enhance your business. They help you create a beautiful area of visual focus with ease and can transform the outward appearance of your building.

Window graphics provide high-impact advertising that keeps your customers, prospects and employees engaged. The benefit of using window graphics extends beyond their undeniable visual appeal. Some of the advantages of using window graphics are that they:

• Are easy to update and maintain
• Create or enhance ambiance
• Help build your brand
• Offer versatility (inside-out graphics for example)
• Are cost-effective
• Engage foot traffic

WHAT ARE SOME SIGNS THAT YOUR BUSINESS COULD BENEFIT FROM USING WINDOW GRAPHICS?

From a complete storefront makeover to a simple window decal, window graphics give your business a sophisticated appearance, can add privacy to your establishment and attract potential new customers. The following five signs are excellent determining factors to help you decide whether window graphics are right for your business.

1. YOU WANT A HIGH LEVEL OF FOOT TRAFFIC

If you have a high level of foot traffic around your business, you will naturally achieve more customer conversions. You can prioritize your window advertising as an effective way to draw people’s attention to your products and services in the hustle and bustle of the day. Window graphics are a straightforward way to increase foot traffic and draw the attention of passersby.

2. YOU WANT TO PROVIDE INFORMATION TO YOUR CUSTOMERS

Vinyl window graphics that promote your services, products and branding are advertising to prospective clients. You can also set the tone and expectations to draw shoppers into your store. Are your graphics colorful and fancy or simple with basic information? Follow the company brand in color, tone and positioning. Are you an unknown high-end specialty retailer or a well-known franchise? In the foodservice industry, eye-level decals with accepted payment types, loyalty programs and new signature menu items can be beneficial for your customers.

Window graphics and decals are also an effective way to list relevant information in an accessible area to your customers, such as your store hours, phone number, website, social media details, current sales, and promotional specials.

3. YOU WANT TO CREATE PRIVACY

While window graphics are useful for showcasing your products and services, they are also an effective way to provide privacy and shade. Perhaps you want to keep people from peering into your office, or you want to reduce the sun’s glare for your employees and customers. A well-placed decal can shield your business’ interior from the sun’s rays and solve the problem of outside distractions. There’s window film that will allow you see to out while blocking the view of anyone looking in!

4. YOU WANT INEXPENSIVE ADVERTISING

Window graphics provide essential advertising information to prospective customers at little cost to you. By taking advantage of window signs and decals, you can also increase the level of word-of-mouth advertising about your business throughout the neighborhood.

Some other forms of outdoor signage may require permits so you can save money using adhesive window decals. Window graphics are also easy to install, maintain and remove.

5. YOU WANT TO INCREASE BRAND RECOGNITION

You naturally want to set your brand apart from competitors by establishing associations with unique color combinations, values, slogans, products or services. Window graphics allow your customers to know what services and products you offer. Innovative and efficient window decals build valuable brand recognition for your business.

Want to increase your company’s approachability? Window graphics create awareness and help lead people through your customer experience while emphasizing what differentiates your business.

DIFFERENT STYLES OF WINDOW GRAPHICS

The two main types of window graphics are first-surface and second-surface. While first-surface graphics adhere to the exterior of your store window and face outward, second-surface graphics adhere to the inside of your window.

There are many different styles of business window graphics, and what you choose depends on your business’ branding and marketing goals. The following five styles are excellent options to consider when you want to reach out to customers.

1. FROSTED

While your windows can allow a lot of natural light into your business, it can be nice to have more privacy. Frosted or crystal window graphics use “frosted” vinyl, giving them an etched appearance but with a removable product—ideal for businesses and offices in leased spaces. Frosted graphics offer privacy while still allowing light to pass through, making them a convenient midway option for businesses looking to provide an elegant appearance that maintains privacy.

2. PERFORATED

Perforated window decals are another option that let you advertise on your windows while offering privacy to those working inside your business. Through their unique micro-perforated vinyl, perforated window graphics allow you to view the printed graphic from the outside while still seeing out the window from the inside. Since perforated graphics don’t block the view of people inside, you can cover your business’ entire span of windows and provide shade while promoting your products and services.

3. CLEAR

A clear window graphic is an image printed directly onto decorative vinyl material that provides a clear view from inside and outside of your business. A clear window decal is completely see-through where it does not contain your design, which allows you to display your logo, image or message on your window without obstructing your customers or employees view. You can also use a wide variety of colors and gradients for your design.

4. OPAQUE

Standard opaque window graphics are the most common type used for advertising. Opaque window graphics make your designs pop while obscuring the view from inside and outside your business. Since opaque graphics are often more visible than designs printed on clear vinyl, they are excellent for indoor and outdoor use. Opaque window decals are especially useful for posting store hours or advertising a particular logo or brand with unique shapes.

5. VINYL LETTERING

Custom vinyl lettering is a classic choice to transform your existing window space both outside and inside your business when you need to advertise anything from hours to contact information. Vinyl lettering is cut into shapes from solid-colored vinyl sheets to create a customized design. Vinyl lettering is also durable and can withstand all sorts of weather. And it’s easy to remove allowing you to change your messages to promote updated offerings and information.

Great. Big. Graphics. It’s what we do. All the photos in this blog are from our studio’s expansive portfolio. We’ve handled a massive 144 window array for Larry H. Miller of five larger-than life automobiles, basic new business door graphics and all sizes of window graphics jobs in-between!

We design, print and install so contact us today to talk about window graphics for your store or business. We also design, print and install wall murals and other indoor and outdoor signage so give us a call at 303.426.4199, email denver@speedpro.com or visit www.speedpro.com/denver to connect with us about your large format print jobs. We provide free estimates and will come to you. To see and read about countless print jobs we’ve done, check out our Studio News, read some glowing reviews and browse our impressive, extensive portfolio!