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HOW CAN I USE WINDOW GRAPHICS IN MY BUSINESS?

JULY 8, 2021| SpeedPro of Denver

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We’ve got some great ideas and examples about how to make the most of windows. Windows that serve as a storefront, windows that are within an office, windows on vehicles, and windows that create privacy.

Windows provide a source of natural light, which helps people work better and is often seen as a top office perk, and they can also be an effective tool for promoting a business. The windows on a storefront or office give your company a chance to show off, grab people’s attention and encourage them to come on in.

Perk up the presence of your business’ windows by using window graphics. Window graphics announce your company’s presence to the world and can provide promotional information and other details about your company. In some cases, the windows into your business give passersby something to marvel at, making them more likely to visit or remember your company in the future. Let’s explore some of the ways you can use window graphics to enhance your business.

WHAT ARE WINDOW GRAPHICS?
Window graphics are signage and advertising products that attach directly to a window. Typically, they’re made from a type of vinyl film that either clings to or adheres to glass without damaging it. Window graphics come in a wide variety of styles and sizes, and they’re fully customizable so you can make them work exactly how you need them to for your business.

TYPES OF VINYL WINDOW GRAPHICS
The kind of window graphics that a business uses depends in large part on the location of the graphics and how long the company plans to use them. Here are a few examples of the different types of window graphics available.

LOCATION-BASED WINDOW GRAPHIC TYPES
One way window graphics can differ from each other is in the film used to create the graphic. A few examples of the different film types available include:

• Transparent films: Transparent window films are completely see-through. They can be printed with graphics or text. When printed and applied to a window, only the colored portion of the graphic is visible. The rest of the film blends in with the glass.
• Translucent films: Translucent window films are similar to transparent films but are also designed to be backlit, making them visible to passersby in the evening or nighttime hours.
• Perforated films: Also known as “one-way vision” films, perforated films let people see out of a window, but not in. The exterior of the window is covered in a graphic, but the small holes in the film allow people on the inside of a building to see out. Perforated films are also often used on vehicle windows in the form of bus and car wraps.
• Opaque films: Opaque films are not see-through. They’re often a solid color, such as white. The graphics and text are printed on the film, and any area that isn’t printed on remains visible when the graphic is applied to the window.
• Crystal films: Crystal films are the “frosted glass” version of window graphics. Often used to create privacy, they work well when used on interior windows. For example, you might cover the windows of a conference room with a crystal film so that people can’t see who’s inside. Light would still be able to travel through the film.

WINDOW GRAPHIC STYLES
Window graphics are available in a range of styles, including:

• Vinyl lettering: Vinyl letters can be cut into the font or type of your choice, such as block lettering or script. Lettering can serve a practical purpose, such as letting customers know about a sale, your hours of operation or your company’s address.
• Large impact graphics: Large impact graphics tend to be attention grabbers. They often fill an entire window space and might take up multiple windows. These graphics can include photographic images, such as pictures of people wearing your brand’s clothing or pictures of food and drinks. You can also choose to have your brand’s logo blown up into a large graphic and applied to a window.
• Smaller graphics: Smaller graphics can include smaller versions of your company’s logo as well as designs that don’t take up the entire glass surface of the window.
• Privacy coatings: A privacy coating might involve a crystal or etched glass film over the entire surface of the window or small strips or blocks of a “frosted glass” look window decal or cling.

TOP BENEFITS OF WINDOW GRAPHICS
Using window graphics can deliver multiple benefits to your business. They can help attract more customers to your company, build your brand identity and define who you are and what makes your business different. Some of the most significant benefits of window graphics include:

• Flexibility: Whether you choose to use a window decal or cling, window graphics tend to be flexible. You aren’t stuck using the same graphics year-in and year-out. Since the graphics are usually not difficult to remove or reposition, you can change them out more frequently than other types of graphics.
• Advertising: Window graphics offer an ideal way to let the world know your business exists. Additionally, the graphics can help people get a better sense of who your company is and what it does. When people walk up to a building that has pictures of food emblazoned across the windows, they’re likely to put two and two together and figure out that they’re approaching a restaurant.
• Timely messages: Window graphics can function perfectly as temporary signage. They allow stores to highlight current sales or special offers, for example. A gym can use graphics to announce new operating hours or that it has new exercise equipment, and a nail salon can use graphics to let people know that it’s now offering gel manicures.
• Greater privacy: Although window graphics are often used to share information, they can serve other practical purposes too. For example, you can use window graphics to create a privacy barrier on windows on the interior of a workspace. You can also use frosted glass or crystal films to block off parts of your workspace that you don’t want passersby to see — without taking the natural light out of those spaces.
• Attention: People are more likely to notice a business that has a sign or graphics on its facade. If your company’s windows are bare and you don’t have much else in the way of signage, how is anyone going to know you’re there? Eye-catching graphics can help you turn heads on the sidewalk and street.
• Savings: In some areas, hanging up a sign or putting up another type of display requires a permit. It costs money to rent a billboard or purchase a print ad. While window graphics aren’t free, they do tend to cost a lot less than other forms of advertising and usually don’t require the purchase of a permit.
• Weather resistance: Window graphics are surprisingly durable, considering how lightweight and affordable they are. That’s because they’re made of vinyl. To make your window graphics last as long as possible, consider using second-surface graphics, which are applied on the window’s interior and face outward. Even if you choose first-surface graphics applied to the window’s exterior, you can count on the decals to hold up well.
• Improved appearance: Window graphics enable you to dress up your workspace or building and mask any unappealing areas. For example, if your office has a view of an alley, you can use window graphics to create the illusion of a pretty mountain view or a view of the ocean. You can also use window graphics to put your brand’s stamp on a setting or building you don’t own since they are easily removed.

CHOOSE SPEEDPRO DENVER TO DESIGN, PRINT & INSTALL YOUR WINDOW GRAPHICS

What can we design, print and install to liven up your windows? We provide free consultations and will come to you for a site visit to bring your vision to life. Contact us at 303.426.4199 or denver@speedpro.com. Check out our impressive portfolio at www.speedpro.com/denver/portfolio then give us a call to get started!

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