USING ELEVATORS TO ENGAGE & ENTERTAINFEBRUARY 1, 2022| SpeedPro of Denver
How to Leverage Every Surface
SURPRISE AND DELIGHT
Elevators are notoriously plain. From the uninviting steel doors to the basic paneling systems that create a one-dimensional, sterile interior, we all have low expectations when we wait for and then step into an elevator. But, with today’s large format printing more affordable than ever, you can create custom designs for the exterior doors, the interior doors and all other surfaces. Surprise every rider who steps foot into your elevator and leave them impressed with its memorable aesthetics.
DEPLOY SAVVY ADVERTISING
Elevator rides present unique marketing moments for your brand messages. Riders inside your elevator will be exposed to advertisements and brand communications specifically designed for its walls, floors and doors. Unlike other advertising mediums, viewers can’t turn off, toss out or in any way discard these pieces of marketing content. They’re present as long as the ride lasts.
Use elevator doors, floors and walls to display product and service photos, brand messages and tout outreach efforts.
PRACTICE AUDIENCE TARGETING
Since elevators are continually in use, they serve as a conduit to practice repetitive ad targeting — without any of the recurring costs. You can use that real estate to promote your own brands, or you can consider renting out the space to complimentary business partners to generate revenue.
CONTINUE KEY BRAND VISUALS
Every corner of your office represents your brand. From the furniture in lobbies and shared spaces to the colors of your walls to the art hung in hallways, aesthetics can convey just as much about your organization as its people and products. Custom elevator graphics ensure that professionalism and personality carry through even in unexpected places. For organizations that frequently interface with clients in-house, such as law firms, healthcare organizations and hospitality businesses, elevator door wraps show off your brand’s visuals, color schemes, graphics and more — right where customers and prospects will see them.
MAKE YOUR SPACE MORE MEMORABLE
The more memorable your physical stores, offices or commercial spaces are, the more memorable your business becomes. Even something as small as elevator door decals create a dynamic commercial space a cut above the rest. These are viable, relevant graphics for the vast majority of industries today, not just a select few.
BETTER SPATIAL MAXIMIZATION
Custom elevator graphics make sure every corner of your establishment conveys the brand reputation you want it to. Better yet, you already have the canvas in place for your own branding purposes or rent out those walls and doors to outside advertisers.
INCREASE AD RECALL RATES
Elevator rides present a unique opportunity to capture attention and connect with customers and prospects. Fun, unexpected graphics can work as a positive distraction within a crowded elevator ride or in the sometimes awkward one-on-one ride with a complete stranger. Brand messages, graphics and narratives give everyone a neutral visual to pay attention to. In such a small space, those visuals become the natural focal points, organically drawing attention rather than shouting for it.
BRAND EVERY CORNER
At its core, branding should be memorable and set your organization apart from competitors. It can trigger an emotional reaction in audiences as well as a mental one, with people associating your brand with a specific set of traits or characteristics replicated by your graphics.
Adding wraps and decals to your elevator maintains brand cohesion and reveals the level of detail you pay to every corner of your space — literally. And because branding isn’t synonymous with advertising, you have more freedom to be bold, expressive, artistic and compelling without a hard sell.
YOUR DESIGNS COME TO LIFE
SpeedPro Denver designs, prints and installs custom elevator graphics – for the doors, floors and walls. Elevator wraps can be designed to cover surfaces completely or you can choose smaller splashes of color in any shape of decal to place randomly in the space (your logo for example).
Exterior door: Wrapping the outside of your elevator doors with graphics stretched corner to corner, you can tell a two-panel story. Since they face riders as they await an elevator’s arrival, exterior door graphics make an ideal advertising space. Market your own products or services, or rent the space to local businesses to advertise theirs.
Interior doors: Once in the elevator, you know which direction your audience is going to face so choose the inside doors to place your next message.
Interior panels: If you want to go big, design a wrap that covers all four sides of the interior!
Floor decals: For specific messages and stand-out spot graphics, you may also opt for elevator decals. These sticker-like graphics are printed on durable vinyl and will hold up well even in high-traffic elevators.
NOT YOUR DOORS BUT YOUR AUDIENCE?
Approach building management with your pitch to advertise on the elevators. SpeedPro Denver will design, print and install for you. Contact us at 303.426.4199 or firstname.lastname@example.org. Check out our impressive portfolio at www.speedpro.com/denver/portfolio then give us a call to get started!