{"id":961,"date":"2020-11-25T18:13:30","date_gmt":"2020-11-25T18:13:30","guid":{"rendered":"https:\/\/www.speedpro.com\/direct-al\/?p=961"},"modified":"2020-12-16T15:54:44","modified_gmt":"2020-12-16T15:54:44","slug":"do-large-scale-visuals-really-boost-sales","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/direct-al\/do-large-scale-visuals-really-boost-sales\/","title":{"rendered":"DO LARGE-SCALE VISUALS REALLY BOOST SALES?"},"content":{"rendered":"

GO BIG OR GO HOME: DO LARGE-SCALE VISUALS REALLY BOOST SALES?<\/h2>\n

In the world of signage, bigger is often better. From\u00a0wall murals\u00a0and window graphics to\u00a0vinyl banners\u00a0and\u00a0floor decals, large-scale marketing visuals can add significant value to your business. They can create a welcoming environment for your clients and provide an excellent opportunity to promote your products and services. Large-scale signage is also a great way to grab your guests\u2019 attention and help them find their way to you.<\/p>\n

But what many business owners and marketing departments want to know is how these visuals affect sales. As it turns out, large-scale signage can help boost your bottom line while simultaneously improving customer relations in several ways. Let\u2019s dive into how they can get more people into your stores and more money in your cash registers.<\/p>\n

HOW DO LARGE VISUALS AFFECT SALES?<\/h2>\n

First, let\u2019s take a look at the numbers. Studies conducted by the Sign Research Foundation revealed a variety of interesting statistics regarding signage and its\u00a0effect on sales.<\/p>\n

They found roughly\u00a060% of businesses<\/a>\u00a0across industries reported an average sales increase of about 10% when they modified their signage, with 60% reporting improvements in transactions, profits and staffing as well. Removing signage can be harmful, as one motel found out when it moved its highly visible sign to a less conspicuous location. Occupancy rates lowered by 36%.<\/p>\n

Signs can significantly influence how people perceive a business. Over\u00a085% of people<\/a>\u00a0feel that signs can convey the personality or character of a business, and more than three-quarters of people say signage is one of the first things they notice about a new or unfamiliar establishment.<\/p>\n

Here are some of the concrete ways\u00a0large-scale visuals can help your business, and how to make the most of your signage.<\/p>\n

INCREASING VISIBILITY<\/h3>\n

Large-scale visuals play\u00a0a crucial\u00a0role in helping people find your business\u00a0\u2014 especially ones that customers need quick access to,\u00a0such as auto dealerships, retail stores and restaurants.\u00a0One of those Sign Research Foundation reports tells us that due\u00a0to\u00a0small\u00a0or unclear signage, 50%\u00a0of American consumers have said they\u2019ve failed to find a business. Why lose out on half your customers because they can\u2019t find your building? Some people prefer variety, some prefer uniformity, but\u00a0one thing is for sure \u2014 legibility is a must. People need to be able to find their way to your building, and readable text is a necessary part of that. Creating your signage with wide-format printing can help you make text that is large enough for passersby to read. Large-format printing is a straightforward and effective way to avoid\u00a0drivers missing your signage and help ensure you\u2019re getting high foot traffic through your doors.<\/p>\n

CREATING AN ACTIVE RESPONSE<\/h3>\n

Sure, signs can help direct people to your business \u2013 but they\u2019re also a powerful tool in communicating with customers once they\u2019re inside. People who view posters are already actively engaging with their surroundings. A well-designed poster with an eye-catching call-to-action or a service or product promotion propels the viewer to take action as soon as possible. This is an important part of the sales funnel, and it could mean the difference between making a sale or your customer walking away.<\/p>\n

\"An<\/p>\n

ENHANCING BRAND PERCEPTION<\/strong><\/h4>\n

Chances are, you\u2019ve invested hundreds of thousands of dollars in an attractive building for your business. Your products and services go through rounds of testing for quality control. You and your employees make sure you\u2019re presentable and professional every day. You take all these measures to enhance brand perception and convey that you run an exceptional business, with a quality product and people.<\/p>\n

While those components are all essential, it turns out appealing signage plays a vital role in helping attract and retain customers.\u00a0More than one-third of American consumers<\/a>\u00a0reported they have made quality assumptions about a business based on attractive, easy-to-read signage. Large-scale visuals are an affordable, high-reward way to instantly enhance your brand perception.<\/p>\n

HOW CAN I MAKE THE MOST OF MY LARGE-SCALE VISUALS?<\/strong><\/h2>\n

As with any business investment, it\u2019s critical to weigh the relative costs and benefits of your marketing efforts. Fortunately, unlike other marketing collateral, you can reuse your signage for years. It offers benefits that last long after the initial investment. Whether you\u2019re showcasing recurring promotions, or simply using it for business d\u00e9cor purposes, you can get a lot of mileage from your large-scale visuals. Still, there are different ways you can maximize your investment, and make sure you have them displayed effectively for a high ROI:<\/p>\n