If you’re a small business owner, the wake of the Coronavirus shelter-in-place protocols can feel like a violent assault. However, some creative and forward-thinking responses can keep your business afloat and successful. The key is to create clear, attention-grabbing signage that informs customers and prospects that you are still in business.
USE CORONAVIRUS SAFETY SIGNAGE TO KEEP YOUR BUSINESS THRIVING IN THE WAKE OF A PANDEMIC
While your website and social media engagement are important, so is updated signage. Business signage, including banners, windows, and posters adorning brick-and-mortar stores, lets customers know you are going strong and aim to serve.
Timely signage should also be informative, covering new or specific protocols for how clients can take advantage of existing or new service options that accommodate sheltering-in-place.
While your bottom line is crucial, so are your employees’ bottom lines. Your ability to rise above the current situation, finding new and better ways to reach your customers – or to carve out a new niche! – will yield exponential benefits for yourself, your employees, and your loyal customer base.
Here are some examples:
SIGNAGE FOR HEALTHCARE FACILITIES
New signage is critical for healthcare facilities to protect the health and wellbeing of patients, employees and the public-at-large. Your signage needs are a top priority for local printing companies like ours, and we’ll do all we can to rush orders to ensure you have what you need ASAP.
Your signage aims to accomplish the same core goals as your healthcare facility and the CDC.
- Reduce morbidity and mortality
- Minimize disease transmission
- Protect healthcare personnel
- Preserve healthcare system functioning
And, of course, the added goals of personalization via attending to your target market(s) and providing facility-specific information Thoughtfully designed signs can support all of the above via visibility, legibility, and sizing them correctly for viewers’ attention.
In addition to instructions regarding protocol for parking, registering, waiting in line, hand washing, visiting restrictions/limitations etc., healthcare signage improves efficiency and flow. Clear signage directs patients exactly where they need to be and what to do once they get there.
- Multilingual and ADA-compliant signage
- Directional signage for parking lots, departments, walking paths, markers for waiting in line with respect to 6-foot+ social distancing, to sanitizing and handwashing stations, etc.
- Parameters for
- Temporary signage to cover existing signage to accommodate new COVID-19 usability
- Signs directing clinic visitors
- Posters explaining extended respiratory precautions
- Restricted access signs
- Any signs personalized to your facility and its needs
- Custom pop up tents for outdoor stations
SpeedPro is here to facilitate the design, printing, and delivery (or shipping) for all of your facility, inpatient and outpatient signage.
WE’RE HERE FOR YOU! USE BANNERS TO ANNOUNCE YOU’RE STILL IN BUSINESS
Right now, customers may assume you’re shut down temporarily, or that you can’t do business as usual. Because of this, your large format, colorful banners will be helpful to let them know you are open for business – even if it’s not quite “as usual.”
If your business has created a new modus operandi, use banners to announce, “We’re here for you – and we’ve got your back,” while directing customers to your website or Facebook page for further information on current business practices.
Using banners to shout you’re open from the rooftops is a positive ray of light for many.
LET WINDOW GRAPHICS SPEAK FOR YOU
Have you noticed how many people are out there taking walks and riding bikes? Your window graphics speak to both drivers and those on foot or pedal, letting them know you’re open. Above all, it tells them how they can take advantage of your current or Coronavirus-inspired products and services.
DIRECTIONAL SIGNS SHOULD POINT THE WAY
Have you altered the normal way of doing things to accommodate Coronavirus safety best–practices? Use directional signage to help customers know what to do and navigate the situation. For example:
- Are you opting to use only one door for entry and one for an exit?
- Do you have temporary sanitation stations?
- Have you relocated certain products to accommodate better social-distancing traffic flow?
- Are there new drop-off and pickup windows?
People are operating on a shorter patience tether right now in response to fear, anger, and the upsets this pandemic has thrown their way. As a result, your clear communication and instructions via directional signage will help them to feel more competent and in control.
CURBSIDE PICKUP SIGNS
Are you a business offering curbside pickup for customers? Take advantage of branded curbside pickup signs. These will tell customers exactly where to go and what to expect.
DELIVERY MAGNETS AND DECALS
Have you started – or augmented – your delivery fleet? Let the world know by taking advantage of delivery magnets and decals.
Not sure if you want to permanently alter the exterior of delivery vehicles via wraps? Instead, have custom-printed, heavy-duty magnet signs made up. You and employees can stick them to the exterior doors or panels of your cars and trucks. You can remove even them again without a single nick, scratch, or ding when deliveries (and/or the shelter-in-place mandates) are complete.
SpeedPro East Bay has been authorized an Essential Critical Infrastructure Business authorized to support other Essential Businesses. If you are not an authorized Essential Business, we can still support you using our work-from-home guidelines. From posters, flyers, and magnets, to large format printing – the team here at SpeedPro is ready to help your business ride this unpredictable wave with grace and sound business sense. Contact us online, or by phone 510.974.7369, to learn more about how we can serve you and your clientele.