Signs of Life
Custom packaging from SpeedPro
There are many reasons to use custom packaging when marketing your product. Custom packaging establishes your brand and sets your products apart both in online ads and on store shelves. A well-designed package creates a tactile experience for the customer when they open it. Consider how some of the most popular YouTube channels in recent years feature “unboxing” videos where products are unpackaged. You might also think of that “new car smell” experience of seeing and touching a new product for the first time.
When the package fits your product in a custom package, less material is wasted which is great for the environment and means your customer has less to throw out later. In fact, if your package is really excellent it may end up collected and preserved to repack the product later. Perhaps most importantly, a good custom package design may lead to repeat customer purchases. Once a customer associates opening your product, like opening a gift, they are more likely to want that same feeling in the future.
What is a packaging prototype?
A packaging prototype is a mock-up, or preliminary example of what your fully printed graphical package will look like before mass production. It is often made by hand or assembled by specialized prototyping machines. A packaging prototype represents a unit of packaging without the expense of mass production and gives you the opportunity to request changes in the design.
It is important to differentiate Packaging Prototypes from proofs, as proofs are the final step before signing off and giving permission to go into full production. And from samples which are examples of the mass-produced packaging after production has begun. Prototyping is an important part of the package designing process. Prototypes can be created for a wide variety of reasons. Packaging prototypes are useful for presentation purposes, use by your marketing team, displays at a trade show exhibit, they can be used to confirm the structural integrity of a design, or to show retail buyers so they can decide if they want to make an order. You can also choose to make multiple prototypes to help make your decision on which is most visually appealing and likely to appeal to your customers.
SpeedPro is able to work with your company’s supplier or packaging manufacturer to ensure that any packaging prototypes you need to make for whatever purpose have the best-printed designs possible. SpeedPro wants to help your company create custom product packaging consistent with corporate branding and appealing to customers. SpeedPro takes an individualized approach to learning about your product and helping you produce custom packaging specially designed to show off your product in the best possible light as well as protect your product from being damaged or being tampered with during shipping or on the store shelf.
Packaging prototypes can be made to order in several different materials; popular choices are paperboard boxes, corrugated cardboard rigid boxes, or folding cartons. If you want to go with heavier material than corrugated cardboard, corrugated plastics such as the coroplasts often used in sign materials can also be used. Corrugated materials are made of a liner material that has been folded and effectively sandwiched between two flat layers. This creates an inner layer of furrows and ridges which reinforce and strengthen the material. This type of package is generally well protected from crushing and thus coroplasts are often used for packaging foods such as fruits and vegetables from farmers. Many types of storage containers and packages are designed for transporting items and are often made of coroplast. For example, USPS mail carriers often carry coroplast boxes full of packages and mail.
Small run packaging graphic design
If you would like more than one prototype, SpeedPro can also do small run packaging graphic design. Test runs are typically a necessary part of finding the best possible packaging for your product. By producing a small run of custom packaging for perhaps a limited release, you have the opportunity to see how buyers interact with your product. You may choose to survey the customer to see what they think and based on interactions you can find out how well the packaging protects the product during transport.
SpeedPro understands the many benefits of short-run packaging and will help you produce these short runs on request. Once you see how the packaging performs, you can refine your design as needed. Once you’ve confirmed your design decisions you can mass-produce the packaging confident that it is practically perfect in every way.
Always remember that the package your product comes in is an important part of your brand and image. The exterior package is what the majority of the general populace sees but only a confirmed customer gets to look inside and use the product.
SpeedPro East Bay
You want your business or event to look good, but how can you stand out in a crowded market and make a lasting impression? Big. Bold. Graphics. SpeedPro East Bay is your go-to large-format printing and sign company. We have the industry expertise and team of professionals ready to create custom, unique signs and displays. Whether you need new vehicle wraps, outdoor signage or a unique wall mural, we’re here for you.
Your Partner for Large-Format Printing
You see, we’re not just printers. We’re your partners in creating eye-catching displays and signs to help you meet your goals. We understand you don’t just want car wraps or directional signage. You want to draw in more customers, create buzz or help potential customers find you.
Take advantage of our large-format printing and other custom services. Whether you want to cover a car, a whole fleet of vehicles or a large wall, we can help.
Outdoor Signage, Vehicle Wraps and More
If you need digital printing services to make a statement, you’re in the right place. We can help with marketing materials, such as:
- Banners: Vinyl custom banners are the perfect indoor or outdoor signage when you want to make a bold statement. Placing them outside your storefront will ensure that customers find you.
- Event graphics: The right event graphics, such as trade show booths or step and repeat banners, will brand a space and provide the perfect way to engage with guests. SpeedPro East Bay has large-format printing solutions for every kind of event.
- Window graphics: Create a professional yet personalized look through custom window graphics. Our high-quality options will help promote your sales and specials and your brand.
- And so much more
Schedule a Free Consultation
Chances are, you’ve seen our signs around. We’re also active with Greater Alameda, West Alameda and Downtown Alameda Business Associations and the chambers of commerce for Alameda, Oakland and San Leandro.
Ready to create stunning graphics for your event or company? To get started, request a free consultation or quote. Our team is standing by to help you transform your communication and achieve your marketing goals