Packaging & Prototyping
Custom packaging from SpeedPro
There are many reasons to use custom packaging when marketing your product. Custom packaging establishes your brand and sets your products apart both in online ads and on store shelves. A well-designed package creates a tactile experience for the customer when they open it. Consider how some of the most popular YouTube channels in recent years feature “unboxing” videos where products are unpackaged. You might also think of that “new car smell” experience of seeing and touching a new product for the first time.
When the package fits your product in a custom package, less material is wasted which is great for the environment and means your customer has less to throw out later. In fact, if your package is really unique it may end up being collected and reused later. Perhaps most importantly, a good custom package design may lead to repeat customer purchases.
What is a packaging prototype?
A packaging prototype is a mock-up, or preliminary example, of what your fully printed graphical package will look like before mass production. It is often made by hand or assembled by specialized prototyping machines. A packaging prototype represents a unit of packaging without the expense of mass production and gives you the opportunity to request changes in the design.
Prototyping is an important part of the package designing process. Packaging prototypes are useful for many things, including: presentation purposes for your marketing team; displays at a trade show exhibit; confirming the structural integrity of a design; or showing retail buyers a conceptualized design so they can decide if they want to make an order. You can also choose to make multiple prototypes to help make your decision on which is most visually appealing and likely to appeal to your customers.
Packaging prototypes can be made to order in several different materials; popular choices are paperboard boxes, corrugated cardboard rigid boxes, or folding cartons. If you want to go with heavier material than corrugated cardboard, corrugated plastics such as the coroplasts often used in sign materials can also be used. Corrugated materials are made of a liner material that has been folded and effectively sandwiched between two flat layers. This creates an inner layer of furrows and ridges which reinforce and strengthen the material. This type of package is generally well protected from crushing and thus coroplasts are often used for packaging foods such as fruits and vegetables from farmers.
Small run packaging graphic design
If you would like more than one prototype, SpeedPro can also do small run packaging graphic design. Test runs are typically a necessary part of finding the best possible packaging for your product. By producing a small run of custom packaging for perhaps a limited release, you have the opportunity to see how buyers interact with your product. You may choose to survey the customer to see what they think and based on interactions you can find out how well the packaging protects the product during transport.
SpeedPro understands the many benefits of short-run packaging and will help you produce these short runs on request. Once you see how the packaging performs, you can refine your design as needed. Once you’ve confirmed your design decisions you can mass-produce the packaging confident that it is practically perfect in every way.
Always remember that the package your product comes in is an important part of your brand and image. The exterior package is what the majority of the general populace sees but only a confirmed customer gets to look inside and use the product.
SpeedPro Imaging Eden Prairie
Competing for business in Minnesota doesn’t have to be as tough as it may seem. If you want the biggest bang for your marketing buck, consider large-format printing.
SpeedPro Eden Prairie has been helping businesses like yours stand out, grab attention, and boost sales through the use of indoor and outdoor signage.
Never Underestimate the Impact of Visual Marketing
Spend any time in the car with the radio on and you’ll hear plenty of commercials. Do you actually pay attention to them? Most people don’t. It’s the visual marketing that makes the biggest splash.
Enjoy the Highest Quality Displays
SpeedPro Eden Prairie is devoted to helping clients forge greater brand recognition and awareness, which leads to increased sales. Step up and apart from the competition! Our service is the best because:
- We pay attention to every precise detail.
- We can deliver with quick turnaround times.
- We value customer relationships.
Get a Quote Today
SpeedPro Eden Prairie offers some of the most affordable large-format printing, vehicle wraps, and other outdoor signage. For the best sign company, contact us. Get a quote or make an appointment to speak to somebody about your specific needs. We serve all of the Minneapolis and St. Paul metro area and beyond.