Experiential Marketing

Experiential Marketing Strategy

What can a marketer do in order to help ensure their experiential marketing strategy is optimized? There are a few steps to be considered:

  1. Analyze how customers currently experience your brand.
  2. If you don’t have one already, put together a platform for your brand on which you can interact with customers.
  3. Work with your team to align on the complete brand experience. Prioritize the integration of online and offline/real-world experience.
  4. Identify the types of printed material that can be used to enhance this experience (displays, signage, etc.)
  5. Disseminate your brand’s value propositions to both external and internal audiences. Make sure these satisfy your customer’s needs from all sides, such as providing appropriate information for the stages of your customers’ journeys and visuals that inspire curiosity.
  6. Set performance goals (KPIs, key performance indicators) for your brand.
  7. Follow up and monitor those KPIs on a regular cadence to ensure you can act quickly on any negative or positive news.

Experiential Marketing Results

When executed well, experiential marketing leads to an expanded relationship between a brand and the customer that enables every one of the customer’s interactions with that brand. There are some other powerful effects that come from experiential marketing, as well.

  • A relatively high ROI: If your brand takes part in a large scale event with thousands of people in attendance, such as a fair, convention, or concert, you will likely see a lot of interactions and even acquire new customers. For example, spending $5,000 on booth rental and production of print materials like banners and brochures for a huge convention often leads to multiples of that in new revenue.
  • More customer testing: Some of the best experiential marketing settings encourage customers or users of a brand to actually try using your product. This tactile interaction is a major driver for the creation of memory and emotional connection to your brand. While big events increase the sheer number of these interactions, you will find that smaller events encourage deeper, more meaningful brand/customer connection.
  • Improved brand recognition: When a brand’s products exist almost entirely in the real world—as with many toys, decorative items and appliances—it can be extremely helpful to use experiential marketing as a prime opportunity to get your product in front of as many people as possible. This ultimately leads to a boost in brand recognition.
  • Buzz building: Often going hand-in-hand with brand recognition is the process of building buzz among your audience. Both existing customers and potential customers can be affected by experiential marketing in a way that increases their excitement for a brand’s products, both old and new. This buzz can grow and extend to the wider customer base.
  • Improved connection: This comes down to a “believability quotient.” When customers see and experience your product firsthand (or even hear about it from a trusted source), they are far more likely to retain positive feelings about your brand. This will translate into more positive messages and reviews as well as higher sales.
La Croix experiential graphic
SimplyBe event graphics

How can SpeedPro help with your experiential marketing?

Effective experiential marketing is a combination of good planning that maps the journey you want your audience to take and high quality materials to accompany that journey. SpeedPro will take your brand designs and turn them into:

  • Posters
  • Cardboard cutouts / standees
  • Photomural graphics
  • Vinyl banners
  • Pop-up/portable exhibits
  • Glossy signage
  • Tabletop displays
  • Backlit displays

…and much, much more!

 

SpeedPro Frisco-Plano

Trying to make an impact with your business in the Plano, Texas region may not always seem easy. However, one of the most effective marketing strategies available is through large format printing.

SpeedPro Frisco/Plano is a Team of highly experienced and creative professionals ready to help you capitalize on the best indoor and outdoor signage to raise brand awareness.

 

Ramp Up Sales with Large-Format Printing

There are numerous marketing strategies available, but none of them can match what large format printing offers. The return on your investment is unparalleled because it helps to build immediate brand recognition and awareness.

We can help you develop a creative, eye-popping campaign that will turn heads and be remembered. You can choose any or all of the following:

  • Trade show displays
  • Vehicle wraps
  • Corporate branding
  • Banners
  • And more

 

The Highest Quality Products

When it comes to large-format printing, we are the leading sign company because we offer the highest quality graphics and products that last. When you want to make an impact on your target market, you deserve the best. You can enjoy:

  • Unparalleled quality and attention to every detail.
  • Quick delivery, which is great on a tight deadline.
  • Responsive communication to keep you in the loop.

 

Find Out How Affordable This Is

Get a quote or speak to an associate at SpeedPro Frisco/Plano today and discover how affordable it is to differentiate yourself from the competition. We serve Plano, Frisco, McKinney, Denton County, and Collin County.

    SpeedPro Frisco/Plano

    Studio Owner

    Tom Frye

    Studio Hours