Why Use Directional Signage?

Directional signs and wayfinding language are hugely effective ways to attract attention and draw potential customers into your store. Many businesses use directional signage to expand awareness of their brand and draw a crowd — not just from the storefront, but the streets. How can wayfinding and directional signs help your business?

• Point guests in the right direction: Unless your customers are already committed to your brand, they won’t search high and low for long before giving up on finding your store. Directional signage provides a clear guide, pointing customers toward the parking lot, entrance, hallway, or even the employees they need. Eliminate the guesswork by helping your customers navigate a new space.
• Welcome your customers: Strategically placed directional signage brings the guest into your space in a friendly manner. They will feel welcomed and assured they’re in the right place. Event spaces hosting a large number of guests will find this feature particularly helpful, as they may not have enough staff to greet each guest as they arrive personally.
• Reassure guests with instant feedback: Don’t leave your guests wondering if they’re in the right place or where to go next. Wayfinding signage reassures guests that they’re parked in the right place and can confidently start tasting the refreshments. Leave a lasting positive impression by eliminating your guest’s questions before they even come up.
• Strengthen your brand: Expand your name and brand recognition by strategically placing directional signs in visible areas, not just inside your space but in the building, street, or perhaps even further out. Permanent signs keep your brand noticeable long-term while you can swap out temporary signage to promote the latest products or deals.