Any marketing we come across as we interact with the outside world can fall under the category of OOH advertising. Billboards are perhaps the most readily pictured example. Everyone can remember a lot of billboards they’ve seen over their years of driving through urban and rural settings. Billboards are everywhere, and the best are ones that are easy to see and understand while moving at highway speeds, while offering an eye-catching graphic and a simple call to action. While billboards are excellent forms of OOH advertising, there are a hundred other types of OOH ads, and you’ve likely seen millions of examples in your lifetime. SpeedPro printers are experts at helping you take your designs to the next level and apply them as large format projects that will get you results.

The Effectiveness of OOH Advertising

OOH advertising has been proven to work extremely well over the years. Much of this effectiveness is driven by behavioral and psychological factors. People are generally out and about for specific reasons, whether that is to shop for groceries, see a movie, eat at a restaurant or buy a new television set. Someone goes to a destination with the full expectation that they will come back home having satisfied their goals. However, once at a given destination, a consumer is mentally open to learning about similar choices related to those goals. Thus, Joe Shopper may be browsing the latest iPhone models but is readily available to also read a poster ad for a new gaming console or watch a video advertisement on a digital sign for office furniture. To put this bluntly, OOH advertising takes full advantage of marketers having captive, receptive and highly targeted audiences for their products.

OOH advertising’s value is backed up by research from many sides. A recent study by Neilsen showed that OOH advertising is actually the most effective advertising mode at driving online search. Westmount has shown that OOH ads on a business’ site are overall the biggest ROI of any advertising form, averaging less than one and a half cents per impression. The Out-of-Home Advertising Association of America’s data shows that, among other impressive stats, nearly 60 percent of people who see an outdoor ad perform a web search (usually mobile) after seeing it, and a whopping 70 percent of people confirm that OOH ads actually influence them to purchase. In addition, in the United States alone, OOH advertising results in an astonishing 101 billion impressions every week!