The Ups and Downs of Marketing – Elevator WrapsSEPTEMBER 5, 2018| SpeedPro Imaging of Greater Atlanta
Who would have thought that elevators would be a super-hot marketing tool? Would you believe it? Well, in actuality, they are! According to the National Elevator Industry, there are more than 900,000 elevators in use in the United States. Based on the latest (2016) U.S. population of 323 million, this amounts to one elevator per every 350 people. Each passenger averages four trips per day, 250 days per year. Wow! That is a lot of people who see elevators. So how can elevators be turned into positive marketing tools for you? Simply put, elevator wraps.
You can transform elevators into marketing gold with just a little effort. Elevator wraps are vibrant, visual signage that are placed on the doors of the elevators to convey your brand and message. Remember, when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain
ed 65% of the information three days later.
SpeedPro Imaging of Greater Atlanta is an expert in the creation and installation of elevator wraps. With a wrap from SpeedPro, you can introduce an event, your brand, your new product, or reinforce a message that you’d like customers/clients and employees to take with them. A vibrant elevator wrap has a positive effect on the area where it is installed. When it comes right down to it, people notice them! That is the idea, right?! A custom elevator wrap can positively impact the ambiance of a space by completely changing the interior décor and the rider’s experience. What’s more, you can quickly remove and refresh it whenever re-branding occurs.
Ready to work with us to create that elevator wrap and take your company into the 21st century? Here are a few things to consider as you develop your design.
1. Start by choosing the color scheme you want to use. Color is everything. Think about the other colors in the area where the elevator is located and consider the message you want to convey when choosing your color.
2. Decide on the mood you want customers/clients to feel and look at how that works for your brand. Do you want serious, do you want playful, do you want reflective or thoughtful? You decide.
3. Look at the fonts used with your brand and try and match them to what you’ll have on your elevator wrap. Keeping your brand consistent is essential for your marketing strategy.
4. Choose the image you want for your elevator wrap. The photo you choose should work with the message that you want to convey.
All you have to do is give SpeedPro Imaging of Greater Atlanta a call. We are ready to work with you to create a unique elevator wrap. Elevator graphics are just one of the services that we offer our client partners at SpeedPro Imaging. We can customize a complete set of great graphic options for everything from the front door to the event floor. Brand indoor and outdoor signage, fleet wraps, vinyl banners and more. Call us; we’re waiting to help you reach your goals.