Experiential Marketing

Experiential Marketing Strategy

What can a marketer do in order to help ensure their experiential marketing strategy is optimized? There are a few steps to be considered:

  1. Analyze how customers currently experience your brand.
  2. If you don’t have one already, put together a platform for your brand on which you can interact with customers.
  3. Work with your team to align on the complete brand experience. Prioritize the integration of online and offline/real-world experience.
  4. Identify the types of printed material that can be used to enhance this experience (displays, signage, etc.)
  5. Disseminate your brand’s value propositions to both external and internal audiences. Make sure these satisfy your customer’s needs from all sides, such as providing appropriate information for the stages of your customers’ journeys and visuals that inspire curiosity.
  6. Set performance goals (KPIs, key performance indicators) for your brand.
  7. Follow up and monitor those KPIs on a regular cadence to ensure you can act quickly on any negative or positive news.

Experiential Marketing Results

When executed well, experiential marketing leads to an expanded relationship between a brand and the customer that enables every one of the customer’s interactions with that brand. There are some other powerful effects that come from experiential marketing, as well.

  • A relatively high ROI: If your brand takes part in a large scale event with thousands of people in attendance, such as a fair, convention, or concert, you will likely see a lot of interactions and even acquire new customers. For example, spending $5,000 on booth rental and production of print materials like banners and brochures for a huge convention often leads to multiples of that in new revenue.
  • More customer testing: Some of the best experiential marketing settings encourage customers or users of a brand to actually try using your product. This tactile interaction is a major driver for the creation of memory and emotional connection to your brand. While big events increase the sheer number of these interactions, you will find that smaller events encourage deeper, more meaningful brand/customer connection.
  • Improved brand recognition: When a brand’s products exist almost entirely in the real world—as with many toys, decorative items and appliances—it can be extremely helpful to use experiential marketing as a prime opportunity to get your product in front of as many people as possible. This ultimately leads to a boost in brand recognition.
  • Buzz building: Often going hand-in-hand with brand recognition is the process of building buzz among your audience. Both existing customers and potential customers can be affected by experiential marketing in a way that increases their excitement for a brand’s products, both old and new. This buzz can grow and extend to the wider customer base.
  • Improved connection: This comes down to a “believability quotient.” When customers see and experience your product firsthand (or even hear about it from a trusted source), they are far more likely to retain positive feelings about your brand. This will translate into more positive messages and reviews as well as higher sales.
La Croix experiential graphic
SimplyBe event graphics

How can SpeedPro help with your experiential marketing?

Effective experiential marketing is a combination of good planning that maps the journey you want your audience to take and high quality materials to accompany that journey. SpeedPro will take your brand designs and turn them into:

  • Posters
  • Cardboard cutouts / standees
  • Photomural graphics
  • Vinyl banners
  • Pop-up/portable exhibits
  • Glossy signage
  • Tabletop displays
  • Backlit displays

…and much, much more!

 

SpeedPro Greensboro

In the heart of North Carolina sits Greensboro. A bustling area ripe for entrepreneurs and new businesses, competition can be tough. The best way to grow your company is to build immediate brand awareness.

The most effective way to do that is by capitalizing on large-format printing. SpeedPro Greensboro is the best sign company because of our dedication to excellence, creativity, and quality products and services we offer.

 

Get Noticed with Large-Format Printing

What is it about so many marketing strategies that are the same? They are often easily forgotten. Not so when you capitalize on creative indoor and outdoor signage.

Just imagine people walking past the eye-catching colors, jaw-dropping graphics, and a perfectly crafted message. They will remember. They will notice. This can be done using:

  • Banners
  • Decals
  • Vehicle wraps
  • Wall murals
  • And more

 

Enjoy the Highest Quality Products

When you choose SpeedPro Greensboro, you not only get some of the most creative and seasoned professionals, but also the highest quality products. Our indoor and outdoor signage lasts. You’ll also enjoy:

  • Unparalleled excellence and attention to even the most precise details.
  • The fastest service available.
  • Staying updated on the progress of your project.

 

Contact SpeedPro Greensboro Today

Get a quote or make an appointment to speak to someone about your marketing needs. When you discover the affordability our large format printing offers, you will be ready to finally differentiate yourself from the competition. We serve Greensboro, Asheboro, Burlington, Kernersville, and the Piedmont Triad Area.

    SpeedPro Greensboro

    Studio Owner

    Sterling Kelly

    Studio Hours