Great. Big. Vehicle Wraps.
Why Invest in a Vehicle Wrap? ○ The Vehicle Wrap Process ○ Benefits of Printing with SpeedPro
Why Get a Car Wrap for Your Business?
High Return on Investment
When it comes to returns on investment (ROI), out-of-home (OOH) advertising generates an average of $5.97 in product sales for every dollar spent. This makes sense for vehicle wraps, since one wrap can generate between 30,000 – 80,000 impressions in a single day. There’s no doubt you’ll get at least one sale because someone saw your branded wrap.
Say you put a full wrap on a sedan. Printing and installation would probably cost around $3,000. That one wrap will last you at least 4 years (though it’ll probably last longer). When you break that down into cost per day, you’d end up paying around $2.05 a day for 30k+ impressions.
Car wraps come in all shapes and sizes, so you can choose how much of an investment to make. For maximum impact, you can go with a full wrap and deck out your sedan, van, truck or other vehicle from head to toe with an awesome design. If you’re looking for a more cost effective solution, consider a partial wrap or cut graphics. While on a smaller scale, partials and cut graphics still make an impact on passersby.
Constantly Build Brand Awareness
Whether you’re on-site or on the road, your custom wrap acts as a mobile billboard, showcasing your brand, products/services and contact info to everyone who sees you. Vehicle wraps generate many referrals as drivers see you out and about.
Even when your car is parked in the driveway or parking lot, your vehicle wrap never stops marketing your business. As you know, the average vehicle wrap will get a minimum of 30,000 impressions in a day, parked or driving. The more your business wrap is seen around town, the more recognizable your brand will be as people come to need your products or services.
Well-Received by Viewers
According to the Outdoor Advertising Association of America (OAAA), people respond well to OOH ads (like car wraps) because they aren’t obtrusive to a person’s everyday life like some mediums are. For advertisers, wraps are a great place to explore creative options and create an enjoyable experience for viewers. Your vinyl wrap can be designed with a wide range of colors and graphics to capture the spirit of your business and leave a lasting impression on everyone who sees it. Who knows, maybe your wrap will lift the spirits of commuters as you drive by.
The SpeedPro Vehicle Wrap Process
We follow a tried and true process to make sure you get the most out of your SpeedPro Greenville experience.
Understand Your Goals
First, we talk with you and gather information about your brand, you and your goals for the vehicle wrap. We’ll ask questions about the year/make/model etc. of your vehicle, the type of wrap coverage you’re looking for and what design ideas you have. By gathering more information, we’re able to provide a more accurate estimate for the project. Some factors in estimating include the amount of vinyl needed for the project and whether you request design services.
Project Proofing & Estimating
Often before providing an estimate we request to see photos or take measurements of your vehicle. While seeing the vehicle and taking measurements aren’t necessary for a ballpark estimate, we’re able to give you a more accurate number if we’re able to take a look at it. Taking measurements will help us better know how much vinyl we’ll be using, and sometimes helps with the mockup process if we don’t have a pre-made template.
Once we have a template or idea of sizing, we mockup your design on our 2D template. If you request design work, we provide an estimate for any design version requested. The mockup process gives you an idea of what the finished product will look like, and this is the time to make any sizing or proofreading adjustments.
When you’re happy with the way your design looks on the template, we’ll give you a final proof and quote for your car wrap.
Production & Installation
After you give the green light, we begin production and schedule the installation. Installation of a full wrap on a vehicle usually takes a full business day, so be prepared to be without the vehicle for the day.
Once in the production phase, your artwork is converted into printable files and sent to the printer. After printing, we laminate. Our laminator uses pressure to bond the vinyl and laminate together, protecting the printed design. After lamination, your wrap moves either to the plotter to be custom cut or to the trim pile for finishing. Finishing includes removing the excess vinyl from your wrap and labeling each piece for installation.
When your install date comes, we hand the material to our installers and let them work their magic.
The Finished Product
The next time you walk into our office, your vehicle will look totally different. We’ll hand you the keys and off you go to start raising brand awareness with your brand new vehicle wrap.
Benefits of Vehicle Wraps with SpeedPro
Our goal is to help your brand stand out. Just think of us as an extension of your marketing team. We ask questions to make sure you receive the best solution to help you reach your marketing goals. Your satisfaction with the finished product means a great deal to us. One of our mottos is “measure twice, cut once,” so don’t be surprised if we ask you to bring your vehicle by to make sure we have all measurements needed to ensure the best result.
Our vehicle wraps typically last 4-6 years on the vertical surfaces and 2-2.5 years on horizontal surfaces, depending on care and protection from the elements. Our inks are UV resistant as well, allowing your wrap to look fresh for years. Contrary to some lines of thinking, vinyl provides paint protection rather than ruin, unless the vinyl is left on too long. When it’s time for a new wrap or updated graphics, our vinyl is removable, provided it’s still in relatively good condition.
We are first and foremost large format printers, but we offer turnkey solutions for our clients. Installation is included in our quotes and design can be added if requested. We also offer wrap removal services if you’re planning on replacing current graphics. All our vehicle wraps are custom printed and priced based on square footage. In other words, you’ll be priced the same for polka dots and a full landscape scene, as long as the size is the same. We can digitally print and custom cut any size you need, and no project is too big!