Great. Big. Smart Signage.
Smart Signage in the Upstate
Smart signage is an umbrella term that covers different types of sign technology that delivers an augmented experience to customers. This type of signage uses QR (Quick Response) codes and NFC (Near Field Communication) shortwave radio transmissions chips. Smart signs work smarter, not harder, to engage your potential audience and provide them with answers to questions about your product. AR (Augmented Reality) immersion experiences have been around since the 90’s. However, the vast number of people who carry smartphones with them on a daily basis is a relatively new phenomenon. This puts AR experiences into the hands of a large percentage of customers who may be interacting with your product or service each day.
InfoLnkX by SpeedPro applies NFC technology to large-format printing applications including signs, banners, acrylic decals, and more to integrate real life interactions with an online customer experience. InfoLnkX is a touchless technology that delivers information directly to a user’s smartphone when they hold the phone near an NFC chip. As opposed to QR codes that require an open app or camera function, NFC chips generally do not require an app install on a current-generation device. InfoLnkX NFC tags in large-format print applications direct users to website links and digital content including app downloads, video, audio, and AR content. We have seen great success in rolling out this technology to restaurants during the COVID-19 pandemic as a way to provide touchless and paperless menus. Retail locations, museums and other public attractions also use the technology to relay information to customers and visitors via a touchless, personalized experience.
QR vs NFC
Quick Response (QR) codes are 2D images that look like a cubist bar-code, where users can scan with a smartphone app to bring up information or be directed to a website link. QR codes connect printed marketing materials to a brand’s online presence and open up a wide range of digital marketing possibilities. Connect with your audience in the real world through graphics that direct them to virtual resources and take your message to the next level.
Currently, RFID is primarily used by retailers and manufacturers to track inventory. For example, the security stations exit at mall retail stores use RFID tags to know when active RFID chips leave the premises. Or, when you pay to have your pet tagged, an RFID transmitter is implanted in them. RFID can read 50-feet for handheld or 100-feet for fixed infrastructure readers.
NFC is a form of RFID (Radio Frequency Identification) that combines digital technology and print to educate, influence and inform your audience. Two objects that contain NFC tags can communicate with each other. Most modern smartphones are NFC equipped so any kind of sign, decal, wall mural, or display can have a small NFC chip installed to communicate digitally with your audience’s devices.
NFC is used largely to add digital experiences for consumers. Even without an active internet connection or WIFI, NFC information exchanges can take place when the device comes within 5 cm. of an NFC enabled sign. NFC technology is used in the keycards you receive at a hotel. Apple pay, Google pay, Android Pay, and Samsung pay also use NFC payment technology. With NFC, brands can link relevant information directly into the product itself. Basically, a smart sticker with NFC technology communicates with the customer’s phone to deliver information, delivering short-range information. NFC chips are already in most credit cards and in the batteries of smartphones.
Custom Solutions in Greenville, SC
SpeedPro Greenville strives to create unique and memorable products specially designed to meet our clients’ expectations and leaving a lasting impression. Whether you know exactly what you want on your graphic or could use a little guidance, SpeedPro Greenville is ready to partner with you to promote your brand. SpeedPro designs, prints and installs quality graphics with smart signage of all sizes, for all industries – no project is too big!