Why Should I Get My Work Vehicles Wrapped?JANUARY 27, 2022| kaylar
Renting trucks and vans for your business gets expensive very quickly, which is why many owners opt to purchase their own vehicles or a fleet of vehicles for their business needs. From transporting supplies and personnel to making travel more convenient, company vehicles are a fantastic investment. They also represent prime real estate for free marketing for your business.
You don’t get far on any road without seeing a company van with graphics advertising their products and services. Van and truck wraps have become a classic way to promote businesses on the road, and there are many reasons a professional wrap is beneficial to your business.
WHY SHOULD YOU GET YOUR VAN WRAPPED?
You shouldn’t choose to wrap your company van just because it’s a common practice. While the popularity of vehicle wrapping is an excellent indicator that business wraps are a good idea, there are countless other reasons to get your van professionally wrapped.
Wraps elevate the brand unity across your company vehicles, especially if you have or plan to purchase a fleet. The best marketing advice for businesses is to maintain cohesion within your advertising materials so they match your company branding. If your storefront signs and window decals conform to a color scheme, carry those same colors over to your vehicle wraps.
Another reason to wrap your fleet is so your brand is easily identifiable on the road. Having recognizable company vehicles serves as an extra boost of advertising, and you can place your contact information on the wrap so potential customers can contact you directly. Furthermore, though vehicle theft may not be a huge concern for you, having a custom wrap will certainly deter thieves from making off with your vans.
IS A PROFESSIONAL INSTALLATION IMPORTANT?
A professional vehicle wrap could be one of the most influential marketing tactics you undertake for your business. In addition to being immensely effective, it is also one of the best investments you can make. A one-time payment for the wrap will last you 4-6 years of day-in and day-out brand exposure. Vehicle wraps get between 30k and 80k impressions a day – and you’ll have the wrap for years. A professional van wrap elevates your company vehicles, leading to more conversions and better brand recall.
Having the job installed done professionally, as opposed to doing it yourself or hiring an inexperienced installer, is essential to ensure you get the best results. While choosing to install yourself will initially save you money, vinyl’s sensitivity to heat, wind and bubbling could ruin the wrap and cause you to need to reorder.
Even if your wrap design is perfect, potential customers will not get a good impression of your company if the vinyl starts peeling off after the first rainstorm or if it has tons of air pockets. Attempting a DIY van wrap might mean the product looks unprofessional, which can have a negative effect on your business.
If signs are the first impression for your business, then that includes how you represent your business on the road. Using professional services, such as SpeedPro’s experienced team, to wrap your company vans will help you get the most bang for your buck.
PROS OF GETTING YOUR WORK VEHICLES WRAPPED
1. GENERATES MORE BUSINESS
Getting a professional van wrap is great for your business. As people see your wrapped vans and trucks out and about, they’re more likely to look up your business, especially if your company name and contact information are clearly visible on your van wrap. In addition to your phone number, including your website URL and social media handles on the wrap can increase visits to your sites and generate more business. Some businesses even add QR codes to their wraps.
On average, you’ll see a 212% increase in your daily reach when you invest in out-of-home advertising, such as vehicle wraps. If you want a simple way to market your company without renting out billboard space, a vehicle wrap can generate more impressions at a lower price point and it never stops advertising.
2. IMPROVES BRAND RECALL
Amazingly, high-quality vehicle wraps can increase conscious brand awareness by 48% — and with an average exposure of 8.4 million impressions per year, your vehicle wrap is sure to improve brand recall. When people can remember your business and recognize your company vans or trucks immediately, they’re more likely to choose your business when they need your services.
Keeping your brand design consistent across vehicles and other branding also lends a hand to brand recall. The more people see your branded wrap, the more likely they are to remember who you are and what you do. Repetition is the key to learning, after all.
3. COSTS LESS OVER TIME AND LASTS LONGER
Another pro of professional vehicle wraps is that they cost less than most traditional marketing and last much longer, especially if you choose a great design. Vehicle wraps have the lowest cost-per-impression of all the major marketing channels.
Even with lower associated costs, you’ll still see an average return of $2.80 for every dollar you invest when you integrate vehicle wraps into your marketing strategy. With a professional wrap, your company vehicle’s advertising will be sure to last a long time, giving you a better return on investment than practically any other marketing strategy.
With good care, vehicle wraps can last 4-6 years on the vertical surfaces and 2-2.5 on horizontal surfaces. Garaging and frequently washing the truck or van will also help keep the wrap in tip top shape.
COMMON WRAP DESIGN MISTAKES
Even though vehicle wrapping is a great idea for your business, there are some common mistakes when wrapping. The following are the three top mistakes you can make when wrapping your van.
1. TOO MUCH TEXT
Even though it’s important to include enough information on your vehicle wrap, having too much text could make your message hard to read or understand. Only include the most essential information on the design, such as your company name and contact information. You can also add a brief description of your products or services — these usually work best with single-word descriptors, such as “plumbing” or “landscaping.”
2. DIFFICULT FONTS OR BUSY DESIGNS
While some fonts may look fancy and attractive in a Word document, these fonts are often difficult to read as your vehicle drives by. Try avoiding scripty fonts so your viewers are able to read your message. Also be sure to make your font large enough. If the letters are too small, you risk the chance of people not being able to read the message.
Busy designs usually look awesome, but have a time and place reserved for them. With a busy design, you might want to stray from adding text atop the graphics. Or, clear a space on the design for the necessary text to go.
3. LOW CONTRAST COLORS
Colors are essential in your design. Using high-contrast colors will help your design and text stand out. If you use light text on top of a light wrap color, people will be unable to read it. Similarly, putting black text on an already black truck will cause the text to disappear. When selecting a design, choose colors that are easily readable and correspond with your company’s brand.
GET YOUR PROFESSIONAL VAN AND TRUCK WRAPS WITH SPEEDPRO
Our team is ready to assist you in any way. We can help you from the ground up – design, production, installation – or, we can simply print the design you provide.