{"id":17766,"date":"2023-04-28T14:28:44","date_gmt":"2023-04-28T14:28:44","guid":{"rendered":"https:\/\/www.speedpro.com\/greenville\/?p=17766"},"modified":"2025-05-09T17:36:03","modified_gmt":"2025-05-09T17:36:03","slug":"rebranding-dont-forget-to-update-these-items","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/","title":{"rendered":"Rebranding? Don&#8217;t Forget to Update These Items!"},"content":{"rendered":"\n<p>Rebranding a business can be a daunting task for everyone, even experienced marketers. Once the new branding is approved, your next step is to incorporate it into just about everything. This could require updating websites, designing new handouts, updating OOH advertisements, ordering new company shirts and more! While this switch is often done in stages and as needed, it doesn&#8217;t hurt to have a rebranding checklist you can mark off as you go.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Rebranding a business can be a daunting task for everyone, even experienced marketers.<\/p>\n<\/blockquote>\n\n\n\n<p>After you have your new set of brand guidelines, use those guidelines to adjust and update your different types of collateral. There&#8217;s no need to reinvent the wheel, though. For instance, if you\u2019ve only changed your logo and colors, simply switch out logos and change colors instead of redesigning everything.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"489\" height=\"447\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery.avif\" alt=\"Red checkmark on white box\" class=\"wp-image-20758\" style=\"width:90px;height:81px\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery.avif 489w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery-300x274.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery-191x175.avif 191w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-digital-platforms\"><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-vivid-red-color\">Digital Platforms<\/mark><\/h2>\n<\/div>\n<\/div>\n\n\n\n<p>As you know, having a cohesive, attractive online presence is crucial to converting customers. In many cases, your customers find your business via digital ads or google search. Both discovery avenues require an attractive, digital presence that entices potential customers to convert online or visit in-store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Website<\/h3>\n\n\n\n<p class=\"has-text-align-left\">Your website is probably one of the first areas you\u2019ve considered updating. Because your website acts as your digital storefront, you\u2019ll want to make sure to update your pages with your new branding. Don\u2019t forget about your landing pages and any pages being linked to by QR codes or other links!<\/p>\n\n\n\n<p>Sometimes you\u2019re able to change default font or color setting, so make sure to double check that before you manually change everything!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Google My Business<\/h3>\n\n\n\n<p>As the digital billboard pointing to your website, your GMB listing should stay up to date regardless of whether you\u2019re going through a rebrand. Anyone interested in your products and\/or services should be able to find your business and contact information with one easy web search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Digital Ads<\/h3>\n\n\n\n<p>When someone clicks an ad for your business, you want the info on the ad to match the landing page, right? Double check that your ads and landing pages both have the right branding incorporated to keep your first impressions consistent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Social Media<\/h3>\n\n\n\n<p>Social media is a huge way to connect with younger generations. When you rebrand, make sure your new branding and voice are evident. There\u2019s no need to edit repost all your previous posts (that would be exhausting), but you can change your profile icons and incorporate the new branding in posts moving forward.<\/p>\n\n\n\n<p>You could also post about the rebrand on social media and draw more attention to your rebranded business.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"489\" height=\"447\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery.avif\" alt=\"Red checkmark on white box\" class=\"wp-image-20758\" style=\"width:90px;height:81px\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery.avif 489w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery-300x274.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery-191x175.avif 191w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-brick-and-mortar\"><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-vivid-red-color\">Brick-And-Mortar<\/mark><\/h2>\n<\/div>\n<\/div>\n\n\n\n<p>In addition to updating your online presence, you\u2019ll need to update your physical store as well. Depending on what parts of your brand has changed and how drastically, that could include all sorts of new signage, wall paint, furniture changes, etc. Not everything has to be changed though, and you may consider only replacing signage that has the old graphics incorporated.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\">Storefront &amp; Monument Signage<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"447\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/210303waybackoutdoor-2-slidergallery.avif\" alt=\"Wayback Burgers storefront sign with bold letters and a black vinyl face that turns white when lit.\" class=\"wp-image-20357\" style=\"width:298px;height:227px\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/210303waybackoutdoor-2-slidergallery.avif 587w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/210303waybackoutdoor-2-slidergallery-300x228.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/210303waybackoutdoor-2-slidergallery-230x175.avif 230w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><\/figure>\n<\/div>\n\n\n<p>Most businesses have signs above their front doors and a sign by the road to show where customers can find them. During a rebrand is the perfect time to get that signage updated or commissioned! Updating your outdoor signage could be just what you need to make sure you\u2019re making the right first impression.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Storefront Windows<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"447\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/230915kidtokid-1-slidergallery.avif\" alt=\"Window graphics showcasing brand's child-friendly atmosphere on storefront windows at Kid 2 Kid in Greenville, SC\" class=\"wp-image-20491\" style=\"width:312px;height:207px\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/230915kidtokid-1-slidergallery.avif 596w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/230915kidtokid-1-slidergallery-300x225.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/230915kidtokid-1-slidergallery-233x175.avif 233w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/figure>\n<\/div>\n\n\n<p>The next part of your business that a customer sees is your storefront. Depending on where your store is located, you may be limited on what you can do with your storefront windows (due to city regulations). However, the least you can do is switch out the old vinyl logo on your door to the new logo.<\/p>\n\n\n\n<p>If you\u2019re able to cover more of your window space, don\u2019t be afraid to advertise your new branding with bold window graphics!<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Interior Signage<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"447\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/240103cbi-4-slidergallery.avif\" alt=\"Die-cut wall decal saying in lobby of Carolina Behavioral Innovations in Greenville, SC\" class=\"wp-image-20464\" style=\"width:277px;height:auto\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/240103cbi-4-slidergallery.avif 783w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/240103cbi-4-slidergallery-300x171.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/240103cbi-4-slidergallery-768x438.avif 768w\" sizes=\"auto, (max-width: 783px) 100vw, 783px\" \/><\/figure>\n<\/div>\n\n\n<p>Once you\u2019ve brought your customer into your store, what are you doing to immerse them in your new branding? Interior signage can include your new logo glowing behind the reception desk, new directional signage with updated branding and maybe even new furniture to match your updated theme. <\/p>\n\n\n\n<p>Again, the extent of your rebrand (and your budget) directs the extent of the changes you make. But it is good practice to replace any current branding you have.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"667\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/04\/speedpro-greenville-240725-cleartouch-01-portfolio.avif\" alt=\"Custom wallpaper for Clear Touch in Greenville, SC.\" class=\"wp-image-19835\" style=\"width:217px;height:auto\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/04\/speedpro-greenville-240725-cleartouch-01-portfolio.avif 500w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/04\/speedpro-greenville-240725-cleartouch-01-portfolio-225x300.avif 225w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/04\/speedpro-greenville-240725-cleartouch-01-portfolio-131x175.avif 131w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Wall Coverings<\/h3>\n\n\n\n<p>Wall murals and wallpapers are all about brand immersion. If you don\u2019t have any wall graphics currently, now is a great time to immerse your patrons in your branding. Sometimes, a single accent wall mural is all you need to tie a room and brand together.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"489\" height=\"447\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery.avif\" alt=\"Red checkmark on white box\" class=\"wp-image-20758\" style=\"width:90px;height:81px\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery.avif 489w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery-300x274.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery-191x175.avif 191w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-out-of-home-advertising\"><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-vivid-red-color\">Out-of-Home Advertising<\/mark><\/h2>\n<\/div>\n<\/div>\n\n\n\n<p>OOH advertising encompases all advertisements you might see while out and about. These ads are less intrusive but can be just as effective in drawing attention and growing sales. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Vehicle Wrapping<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"447\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/speedpro-greenville-241114-genescopace-03-slidergallery.avif\" alt=\"Colorful, rainbow patterned vehicle wrap for a line of marathon pace cars.\" class=\"wp-image-20522\" style=\"width:249px;height:auto\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/speedpro-greenville-241114-genescopace-03-slidergallery.avif 596w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/speedpro-greenville-241114-genescopace-03-slidergallery-300x225.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/speedpro-greenville-241114-genescopace-03-slidergallery-233x175.avif 233w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/figure>\n<\/div>\n\n\n<p>Vehicle wraps receive tens of thousands of impressions a day. Make sure your wraps are showcasing your new branding! If your budget is running low, there\u2019s nothing wrong with starting with simple door and tailgate decals to represent your business. You can always upgrade to full wraps later!<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Billboards<\/h3>\n\n\n\n<p>While vehicles are your mobile billboards, you still have your stationary billboards to consider. If you regularly run billboard ads, now is the time to advertise with your renewed branding efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Temporary Signs<\/h3>\n\n\n\n<p>Temporary signs is an umbrella term for signage like yard signs, banjo frames, h-frames, banners and any other type of small, temporary, outdoor signage. If you regularly have new clients phone in from your signage throughout town, it might be good practice to update the branding on those signs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Outdoor Banners<\/h3>\n\n\n\n<p>From &#8220;Now Open&#8221; banners to sponsor banners on a ball field, large format banners are a popular way to advertise your business while keeping your costs low. Banners can be hung from just about anywhere with the right equipment and are completely customizable.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"489\" height=\"447\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery.avif\" alt=\"Red checkmark on white box\" class=\"wp-image-20758\" style=\"width:90px;height:81px\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery.avif 489w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery-300x274.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery-191x175.avif 191w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-event-graphics\"><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-vivid-red-color\">Event Graphics<\/mark><\/h2>\n<\/div>\n<\/div>\n\n\n\n<p>Businesses often update their event graphics as new events or marketing initiatives come around. Many event displays are designed in a way that users are able to switch out the graphic as needed. This gives you the flexibility to change out your graphics without ordering an entirely new display.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Tents &amp; Table Throws<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"447\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2021\/11\/speedpro-greenville-240319-scrut-1-slidergallery.avif\" alt=\"Scrut Automation's tradeshow booth featuring a table throw and retractable banner stand from SpeedPro Greenville.\" class=\"wp-image-20731\" style=\"width:339px;height:254px\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2021\/11\/speedpro-greenville-240319-scrut-1-slidergallery.avif 596w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2021\/11\/speedpro-greenville-240319-scrut-1-slidergallery-300x225.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2021\/11\/speedpro-greenville-240319-scrut-1-slidergallery-233x175.avif 233w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/figure>\n<\/div>\n\n\n<p>Tents are typically used only for outdoor events, but they do come in handy for shade or shelter. When designing these, make sure your logos are high enough on the peak to be seen.<\/p>\n\n\n\n<p>Table throws, on the other hand, can be used anywhere, anytime. Your throw could take up permanent residency in your lobby. Or, you can pull it out of storage for your annual event&#8217;s sign in table. Table throws are a relatively inexpensive, yet effective way to showcase your branding.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Retractable Banner Stands<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"447\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/230206ink4gsp-2-slidergallery.avif\" alt=\"Two custom retractable banner stands featuring images and text representing Cerulean Aviation at the GSP International Airport\" class=\"wp-image-20394\" style=\"width:303px;height:auto\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/230206ink4gsp-2-slidergallery.avif 670w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/230206ink4gsp-2-slidergallery-300x200.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/230206ink4gsp-2-slidergallery-262x175.avif 262w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/figure>\n<\/div>\n\n\n<p>Roll-up banner stands are great for both events and office use. They\u2019re sleek, professional looking and easy to transport. The best part? We can replace the graphic without ordering new hardware! Most of the time, retractable banner stands can be refitted with new, custom printed banners.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Custom Backdrops<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"447\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2021\/11\/210527defendersforchildren-3-slidergallery.avif\" alt=\"Lady and camera standing in front of a custom event fabric backdrop for the Defenders for Children charity\" class=\"wp-image-20732\" style=\"width:287px;height:auto\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2021\/11\/210527defendersforchildren-3-slidergallery.avif 615w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2021\/11\/210527defendersforchildren-3-slidergallery-300x218.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2021\/11\/210527defendersforchildren-3-slidergallery-241x175.avif 241w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/figure>\n<\/div>\n\n\n<p>Regardless of whether you use your backdrop as a step-and-repeat or custom display, a rebrand or change in the marketing message calls for a new backdrop design. Most fabric backdrops can be single or double sided &#8211; so maybe you design two sides for different events and use the same graphic for multiple events. Similar to the retractable, when you order a custom backdrop with us, we can replace the graphic without ordering a new frame.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"489\" height=\"447\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery.avif\" alt=\"Red checkmark on white box\" class=\"wp-image-20758\" style=\"width:90px;height:81px\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery.avif 489w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery-300x274.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Checked-Box-slidergallery-191x175.avif 191w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-small-format-collateral\"><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-vivid-red-color\">Small Format Collateral<\/mark><\/h2>\n<\/div>\n<\/div>\n\n\n\n<p>Small format collateral includes items like business cards, leave behinds, promo items and more. Since your business began, you\u2019ve probably changed up your small format designs over the years as you focus on marketing different aspects of your business. For leave behinds and brochures, simply update the design on the next order. For items like business cards and company shirts, you may want to replace the current items in use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Implementing a rebrand takes time, especially if operating on a tight budget. One of the best ways for you to keep your rebrand consistent over time is to create a digital folder to house your logos, colors, fonts and other brand elements. This folder also helps when multiple people take part in updating the branding. Make sure to include your vector files!<\/p>\n\n\n\n<p>Though rebranding can be a tiresome task, the completed result is worth the effort. As you begin updating your large format graphics, SpeedPro Greenville is ready and waiting to help. We\u2019ll walk you through design (if you don\u2019t already have an updated one), take measurements, produce the graphics and coordinate the install.<\/p>\n\n\n\n<p>And no project is too big! Whether you have three vehicles needing new wraps or three offices that need new interior graphics, we can handle it all. Reach out today for a consultation or quote!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/211129brec-3-projectgallery.avif\" alt=\"Blue Ridge Electric Co-Op's 4-wall timeline display showcasing key events from 1930-2020 fabricated using wall murals, dimensional numbers, ultraboard prints and pvc prints at the Co-op's main building in Westminister, SC.\" class=\"wp-image-20298\" srcset=\"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/211129brec-3-projectgallery.avif 400w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/211129brec-3-projectgallery-300x225.avif 300w, https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2025\/05\/211129brec-3-projectgallery-233x175.avif 233w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Rebranding a business can be a daunting task for everyone, even experienced marketers. Once the new branding is approved, your next step is to incorporate it into just about everything. This could require updating websites, designing new handouts, updating OOH advertisements, ordering new company shirts and more! While this switch is often done in stages [&hellip;]<\/p>\n","protected":false},"author":179,"featured_media":20757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[29,30,98,1],"tags":[32,97],"class_list":["post-17766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-strategies","category-rebranding","category-uncategorized","tag-marketing","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rebranding? Don&#039;t Forget to Update These Items!<\/title>\n<meta name=\"description\" content=\"Going through a rebrand can be tough. By the end, you probably feel as if you&#039;ve forgotten to update something... have you?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding? Don&#039;t Forget to Update These Items!\" \/>\n<meta property=\"og:description\" content=\"Going through a rebrand can be tough. By the end, you probably feel as if you&#039;ve forgotten to update something... have you?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/\" \/>\n<meta property=\"og:site_name\" content=\"SpeedPro Greenville\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/speedprogreenville\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-28T14:28:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-09T17:36:03+00:00\" \/>\n<meta name=\"author\" content=\"kaylar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kaylar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/rebranding-dont-forget-to-update-these-items\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/rebranding-dont-forget-to-update-these-items\\\/\"},\"author\":{\"name\":\"kaylar\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/#\\\/schema\\\/person\\\/09eaa3dc9f5d458e1c4117d01482669c\"},\"headline\":\"Rebranding? Don&#8217;t Forget to Update These Items!\",\"datePublished\":\"2023-04-28T14:28:44+00:00\",\"dateModified\":\"2025-05-09T17:36:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/rebranding-dont-forget-to-update-these-items\\\/\"},\"wordCount\":1477,\"image\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/rebranding-dont-forget-to-update-these-items\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/wp-content\\\/uploads\\\/sites\\\/50\\\/2023\\\/04\\\/Rebrand-Checklist-blogfeatured.avif\",\"keywords\":[\"marketing\",\"Rebranding\"],\"articleSection\":[\"Marketing\",\"Marketing Strategies\",\"Rebranding\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/rebranding-dont-forget-to-update-these-items\\\/\",\"url\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/rebranding-dont-forget-to-update-these-items\\\/\",\"name\":\"Rebranding? Don't Forget to Update These Items!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/rebranding-dont-forget-to-update-these-items\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/rebranding-dont-forget-to-update-these-items\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/wp-content\\\/uploads\\\/sites\\\/50\\\/2023\\\/04\\\/Rebrand-Checklist-blogfeatured.avif\",\"datePublished\":\"2023-04-28T14:28:44+00:00\",\"dateModified\":\"2025-05-09T17:36:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/#\\\/schema\\\/person\\\/09eaa3dc9f5d458e1c4117d01482669c\"},\"description\":\"Going through a rebrand can be tough. By the end, you probably feel as if you've forgotten to update something... have you?\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/rebranding-dont-forget-to-update-these-items\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/rebranding-dont-forget-to-update-these-items\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/wp-content\\\/uploads\\\/sites\\\/50\\\/2023\\\/04\\\/Rebrand-Checklist-blogfeatured.avif\",\"contentUrl\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/wp-content\\\/uploads\\\/sites\\\/50\\\/2023\\\/04\\\/Rebrand-Checklist-blogfeatured.avif\",\"width\":1708,\"height\":1080,\"caption\":\"Infographic checklist showing the main points of the blog post on rebranding.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/#website\",\"url\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/\",\"name\":\"SpeedPro Greenville\",\"description\":\"\",\"alternateName\":\"SpeedPro\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/#\\\/schema\\\/person\\\/09eaa3dc9f5d458e1c4117d01482669c\",\"name\":\"kaylar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43a48fd12c1a86003faa0156a634f516e6b0c73e6835fd2e58f251a516d1ce35?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43a48fd12c1a86003faa0156a634f516e6b0c73e6835fd2e58f251a516d1ce35?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43a48fd12c1a86003faa0156a634f516e6b0c73e6835fd2e58f251a516d1ce35?s=96&d=mm&r=g\",\"caption\":\"kaylar\"},\"url\":\"https:\\\/\\\/www.speedpro.com\\\/greenville\\\/author\\\/kaylar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rebranding? Don't Forget to Update These Items!","description":"Going through a rebrand can be tough. By the end, you probably feel as if you've forgotten to update something... have you?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/","og_locale":"en_US","og_type":"article","og_title":"Rebranding? Don't Forget to Update These Items!","og_description":"Going through a rebrand can be tough. By the end, you probably feel as if you've forgotten to update something... have you?","og_url":"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/","og_site_name":"SpeedPro Greenville","article_publisher":"https:\/\/www.facebook.com\/speedprogreenville\/","article_published_time":"2023-04-28T14:28:44+00:00","article_modified_time":"2025-05-09T17:36:03+00:00","author":"kaylar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"kaylar","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/#article","isPartOf":{"@id":"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/"},"author":{"name":"kaylar","@id":"https:\/\/www.speedpro.com\/greenville\/#\/schema\/person\/09eaa3dc9f5d458e1c4117d01482669c"},"headline":"Rebranding? Don&#8217;t Forget to Update These Items!","datePublished":"2023-04-28T14:28:44+00:00","dateModified":"2025-05-09T17:36:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/"},"wordCount":1477,"image":{"@id":"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/#primaryimage"},"thumbnailUrl":"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Rebrand-Checklist-blogfeatured.avif","keywords":["marketing","Rebranding"],"articleSection":["Marketing","Marketing Strategies","Rebranding"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/","url":"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/","name":"Rebranding? Don't Forget to Update These Items!","isPartOf":{"@id":"https:\/\/www.speedpro.com\/greenville\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/#primaryimage"},"image":{"@id":"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/#primaryimage"},"thumbnailUrl":"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Rebrand-Checklist-blogfeatured.avif","datePublished":"2023-04-28T14:28:44+00:00","dateModified":"2025-05-09T17:36:03+00:00","author":{"@id":"https:\/\/www.speedpro.com\/greenville\/#\/schema\/person\/09eaa3dc9f5d458e1c4117d01482669c"},"description":"Going through a rebrand can be tough. By the end, you probably feel as if you've forgotten to update something... have you?","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.speedpro.com\/greenville\/rebranding-dont-forget-to-update-these-items\/#primaryimage","url":"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Rebrand-Checklist-blogfeatured.avif","contentUrl":"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Rebrand-Checklist-blogfeatured.avif","width":1708,"height":1080,"caption":"Infographic checklist showing the main points of the blog post on rebranding."},{"@type":"WebSite","@id":"https:\/\/www.speedpro.com\/greenville\/#website","url":"https:\/\/www.speedpro.com\/greenville\/","name":"SpeedPro Greenville","description":"","alternateName":"SpeedPro","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.speedpro.com\/greenville\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.speedpro.com\/greenville\/#\/schema\/person\/09eaa3dc9f5d458e1c4117d01482669c","name":"kaylar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/43a48fd12c1a86003faa0156a634f516e6b0c73e6835fd2e58f251a516d1ce35?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43a48fd12c1a86003faa0156a634f516e6b0c73e6835fd2e58f251a516d1ce35?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/43a48fd12c1a86003faa0156a634f516e6b0c73e6835fd2e58f251a516d1ce35?s=96&d=mm&r=g","caption":"kaylar"},"url":"https:\/\/www.speedpro.com\/greenville\/author\/kaylar\/"}]}},"jetpack_featured_media_url":"https:\/\/www.speedpro.com\/greenville\/wp-content\/uploads\/sites\/50\/2023\/04\/Rebrand-Checklist-blogfeatured.avif","_links":{"self":[{"href":"https:\/\/www.speedpro.com\/greenville\/wp-json\/wp\/v2\/posts\/17766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.speedpro.com\/greenville\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.speedpro.com\/greenville\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.speedpro.com\/greenville\/wp-json\/wp\/v2\/users\/179"}],"replies":[{"embeddable":true,"href":"https:\/\/www.speedpro.com\/greenville\/wp-json\/wp\/v2\/comments?post=17766"}],"version-history":[{"count":1,"href":"https:\/\/www.speedpro.com\/greenville\/wp-json\/wp\/v2\/posts\/17766\/revisions"}],"predecessor-version":[{"id":20759,"href":"https:\/\/www.speedpro.com\/greenville\/wp-json\/wp\/v2\/posts\/17766\/revisions\/20759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.speedpro.com\/greenville\/wp-json\/wp\/v2\/media\/20757"}],"wp:attachment":[{"href":"https:\/\/www.speedpro.com\/greenville\/wp-json\/wp\/v2\/media?parent=17766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.speedpro.com\/greenville\/wp-json\/wp\/v2\/categories?post=17766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.speedpro.com\/greenville\/wp-json\/wp\/v2\/tags?post=17766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}