BENEFITS OF DIGITAL SIGNAGE

MARCH 9, 2021| SpeedPro Harrisburg

Digital signage offers a tremendous number of advantages to all kinds of businesses, like:

• Boosted visibility: Unlike traditional, static printed signs, digital signage is in constant motion – flashing, scrolling, rearranging and responding to touch. Its active and animated qualities give digital signage a huge advantage in attracting attention. It helps increase the visibility of your business and its products or services.
• Aesthetic appeal: Digital signage is inherently pleasant to look at. Its bold colors, alluring light patterns and professional screen layout provide an attractive, enjoyable view for clients.
• Up-to-date information: When printed signs and banners go out of date, the only solution is to replace them. But if businesses delay, their signage may present outdated facts. With digital media, it’s easy to keep your signage up to date, so clients will always have the reliable information they need.
• Personalized messaging: With digital signage, it’s easy to target your desired audience by crafting a unique, specific digital message. You can design text communications or graphics to promote a limited-time sale or encourage particular members of the community, like teachers and veterans, to stop by and receive discounts on certain days.
• Easy edits and updates: One of the great benefits of digital signage is that it’s so easy to change. If you notice a mistake in your printed signage, redoing the signs will be both costly and time-consuming. But with digital signage, you can quickly reprogram your message to make it more accurate. It’s also easy to update your digital signage to reflect new hours, prices and offerings or just to offer a fun greeting or message to passersby and clients.
• Demonstrating currency and relevance: The look of a business makes a strong first impression on consumers. A company whose signage contains outdated fonts or designs may seem out of touch. But a business that has invested in the latest digital signage technology will appear fresh, current, relevant and trustworthy.
• Increased consumer engagement: Though traditional printed signs provide wonderful benefits, clients can sometimes overlook them. The moving, changing visual appeal of digital signs gives them a greater power to engage consumers’ attention and spark their interest.