EXPERIENTIAL DESIGN GRAPHICS CAN HELP

One way to build or improve company culture is by changing the aesthetics of the working environment with experiential design graphics (EDG). These large-scale graphics can transform spaces to help promote company culture. Companies have used EDG with branding, mission statements, words of wisdom or just eye-pleasing designs or scenery in the form of murals, elevator wraps, window and floor graphics, and more.

Here’s a few examples of how EDG can work for your company:

Influencing Behavior– You can convey a desired feeling in large spaces by using murals and glass graphics. For example, a Volkswagen dealership in Raleigh, NC, wanted to harken back to the automobile brand’s beach culture vibe of the 1960s and 70s. The dealership owner hired SpeedPro franchisee Mark Simmons to cover the large windows with a beach motif. Not only did it appeal to customers, but it boosted the morale of the dealership’s sales force, which increased sales by 30 percent. You can also influence employee behavior by choosing imagery for walls and windows where one color is dominant over the others. For example, blue is a calming color that also promotes productivity, and green, which also has a calming effect, is an ideal color for employees who work long hours because it does not cause eye strain.

Branding – Your company logo and/or messaging displayed prominently on walls or near entryways helps remind employees of where they are and what their purpose is for working there. Your brand’s mission statement can inspire and bolster a sense of pride among employees. The Hirshberg Foundation did this by covering a wall with its mission statement about finding a cure for pancreatic cancer and being a support and resource for those afflicted with the disease. The culture of your company can also be reflected in your branding, which provides the ideal opportunity to update boring office space with EDG that captures your brand’s style. Other branding EDG ideas include timelines that mark company progress or maps that show the locations of other company sites.

Wayfinding – If working in a large building or on a corporate campus, directional signs can alleviate frustration and reduce the possibility of getting lost. By making traversing the work environment simple, you increase the level of enjoyment. Installing creative, colorful wayfinding signs can even make the navigational experience fun.