What are bar & restaurant pop-ups?
Pop-ups are a relatively new phenomenon across both retail and food service settings. Business owners set up limited-time special event versions of their concept in varied spaces, either with long lead times for marketing or a more sudden launch.
While retail pop-ups give brands a chance to connect more intimately with customers using their products, bar and restaurant pop-ups are often extremely successful because they combine two ephemeral properties. First, the pop-up experience itself thrives on only being available for a matter of weeks or even days. And second, the very activity of social gatherings around food and drinks is often impulsive and irresistible in the allure of joining friends, family, or romantic partners for a night out.
Bar and restaurant pop-ups are also exciting because they give business owners the opportunity to experiment with new concepts, food & drink recipes and service styles that may not mesh completely with an existing property. Pop-ups also offer a number of other marketing advantages that may not seem readily apparent:
Instant gratification — You can get your customers something new much quicker than if they had to wait months (or even longer) for a new permanent location to be built out.
High ROI — The budget for a pop-up is whatever you can afford, whereas fixed costs at a permanent location are huge. Pop-ups can get you a high concentration of business in a relatively short time period, which leads to great spend on top of that very controllable budget.
Great word-of-mouth — A bar or restaurant pop-up that features inventive food and drinks combined with unique, memorable design elements will get people talking.
Camera-ready — A pop-up is a chance for you to stage an environment with the shareable realm of social media in mind from the start. SpeedPro can help you take your logos and designs to the next level with an amazing array of printing options. More on that next…
What can SpeedPro do for your bar or restaurant pop-up?
SpeedPro’s printing solutions cover the entire journey that your customers go on as they experience your pop-up event. It all starts with the first impression they get when they first encounter your brand — and that is most often your logo and signs.
- Window graphics:
Windows aren’t just for looking through. They are valuable spaces that you can fill with elements that entice and inform customers. SpeedPro will work with you to create beautiful, stand-out decals.
- Custom flags:
Whether used to decorate a storefront or in an attention-grabbing roadside placement, flags are noticeable and dynamically animated by the wind. SpeedPro flags come in several different shapes, including teardrop and feather and are supported to ensure readability.
- Menu boards:
These must-have products for bar and restaurant pop-ups can be hung on walls behind your front counter or stood up in an A-frame/sandwich board format on a sidewalk.
One of the most versatile printed items, banners are often made of vinyl, allowing a large visual impact that can be easily taken down and transported as needed.
- Digital signage:
Going beyond large format printed options, SpeedPro can even help you realize the potential of eye-catching, visually stimulating digital signage. Perfect for day or night, digital signs can deliver huge amounts of information for your customers.
- Outdoor signage:
Key to your marketing and brand image, a large format graphical sign with your pop-up’s logo will help carry your name far and wide. This will also be one of the main images that will show up when customers Instagram their time at your pop-up!
- Floor graphics & wall murals:
Take advantage of what is traditionally a lot of “dead space” by adding branding and/or promotional content to your floors and walls. Floor graphics are vinyl-based, easy to apply and remove and have an anti-skid laminate.
- Illuminated signage:
Backlit with LED lights, illuminated signs are a superb choice that will help your business stand out at all hours of the day.
While your signage and other large graphical printed items carry much of the design punch for your bar or restaurant pop-up, it is equally important to think about what your guests experience while at their table. This is where you can consider the many options for custom table toppers, or table covers. After you choose your material–polyester with vinyl or ink print, vinyl, or outdoor canvas–it’s time to add design elements to them to enhance these items’ usefulness. Aside from styles like stretch, fitted and runner, you might want to go with a fully printed table topper that features your menu, an interesting story about the business, sports or history trivia, or anything you can imagine.
Another impactful printed item to consider is a tabletop point-of-purchase display. These can take a number of forms, including a flippable book of colorful cards featuring food and drink specials or an uniquely-shaped foldout with multiple sides of customer marketing content.
Whatever your style and needs, SpeedPro will work closely with you to craft the best bar or restaurant pop-up experience for your patrons.
At SpeedPro Irving, we take on the projects that others say are impossible. Need a rush job? Looking for vehicle wraps for an entire fleet or outdoor signage that really stands out? Our team of experts is on it.
The difference in working with SpeedPro Irving really comes down to our team. We see ourselves as partners in your success. Our team doesn’t just fill orders. We get to know your goals and needs so we can bring you real solutions on your schedule.
Large-Format Printing for Your Business
Any company can benefit from high-quality large-format printing solutions, but you may not know what option can make the biggest impact for your business. We’re here to help you explore all available options for marketing materials and graphics, including:
- Point of purchase displays: Point of purchase displays can help turn people who are just curious about your company into paying customers. Use them to create awareness around new products or services that people may want.
- Banners: Custom-printed banners from SpeedPro will help you create visibility around your business — whether inside or outside a building. If you use them as outdoor signage, you can even draw people into your building with banners.
- Vehicle wraps: Vehicle wraps, whether full, partial or decal, are an effective way to advertise even when you’re just sitting in traffic.
- Event graphics: Event graphics, from trade show booths to step and repeat banners, are exactly what you need to make a bold statement, brand a space and design your booth to be more engaging.
- Floor graphics: Floor graphics are for more than just basketball courts. Placing them around your space can help direct traffic during busy events or promote in-store products and sales.
- And much more
Request a Free Consultation
The Dallas-Fort Worth Metroplex has turned to us for their large-format printing needs for more than a decade. Our studio serves small businesses, large corporations and everything in between. From event planners looking for a sign company they can trust to nonprofits seeking cost-effective advertising solutions, SpeedPro Irving is here to help.
Let SpeedPro Irving be your partner in marketing and catching the attention of your ideal audience. To get started, request a quote or consultation or more information about our services.