WHAT IS DIGITAL SIGNAGE AND HOW CAN YOU USE IT IN YOUR BUSINESS?JULY 30, 2018| SpeedPro Irving
Digital signage, a sub-segment of electronic signage, uses technologies such as LCD, LED, projection, and e-paper to display digital images, videos, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc.
Here are some ways that digital signage can be integrated into your business platform:
Digital signage is used during exhibitions or marketing events to entice passersby. Digital signage aims to attract crowds to events and enhance visitor experience by making the experience memorable. Exhibitions use digital signage to create branding experiences.
The hospitality industry uses digital signage to display crucial information at a convenient and visible location. Digital signage is capable of functioning as a virtual concierge in hotels and as entertainment for conferences during downtime. Digital signage is also used in hotels as a form of wayfinding, to guide a large group of people for a conference to the correct place. It can also be used to provide updates on information that is continuously changing, such as expo information.
Personalized Digital Content
One specific use of digital signage is for out-of-home advertising in which video content, advertisements, and/or messages are displayed on digital signs with the goal of delivering targeted messages to specific locations and/or consumers at specific times.