A Hollywood star steps onto the red carpet, turns, smiles. The flash of cameras lights up the night. In the background: a step-and-repeat banner.
We’ve all witnessed this scene play out on television. If you’re eagle-eyed, you may have noticed the repeat banner behind the actor. Step-and-repeat banners are large backdrops that are frequently used in fashion shows and red-carpet events. Often with repeating logos, these banners show up behind celebrities in pictures and videos, giving the businesses who sponsored the repeat backdrop banner exposure.Request a Quote
Why Use a Step-and-Repeat Banner?
The right step-and-repeat banner, used correctly, will help your business:
- Create a VIP feel: If your business is hosting any event where you want a red carpet or a formal, VIP feel, step-and-repeat banners are a wonderful way to make guests feel like celebrities. Place banners in front of a red carpet or entrance, and get ready to take photos.
- Brand your logo: With your logo prominently featured on the banner, anyone who takes a photo in front of the banner and shares it later will be effectively spreading your marketing message. By associating your brand with a luxury red-carpet event, you can also position yourself as a luxury or professional organization.
- Gain exposure: Banners with logos are very visible and get attention. Guests also love the look and feel of posing on the red carpet, just like their favorite celebrities. By recreating the experience for them, you may be increasing the chances that the photo will be shared — with your logo front and center.
- Create a selfie station: Selfie stations are essentially photo booths without the walls. Repeat banners form the backdrop for the pictures, and you can vary that background to match the theme of the event and encourage multiple selfies. Persuade people to share their selfies with a hashtag on social media for even more brand exposure.
You can use repeat backdrops in several different ways. Consider the following:
- Events: Grand openings, birthdays and any special events can be enhanced with a repeating backdrop.
- Launches: A banner can ensure you get many photos of your team and customers holding your new product in front of your logo. These shots can be useful to post online and send to the media.
- Annual meetings: You can build your company culture by getting photos of your team members in front of your logo.
- Weddings: Banners can create unique wedding photos and be a great offering for any wedding business. These are great for Monogram touches with the couple’s initials or for photo booth backdrops.
- Galas: A repeat backdrop will let you create a red carpet walk for your formal event.
- Trade shows: At trade shows, you can set up a photo booth or use the backdrop to ensure your logo features prominently in any photos of the event.
- Conventions: Convention banners can include logos or even a marketing message that you want to share.
- Social media: Social media users love taking photos, and by setting up photo areas with a repeat backdrop at any event, you can increase the chances of more social media exposure.
- Demos: Want smiling photos of customers with your new product? A step-and-repeat banner will help you get those photos with plenty of instances of your logo included.
Choosing the Right Repeat Backdrop
Most step-and-repeat banners include multiple instances of a logo or emblem. When you’re choosing your banner, you’ll want to make sure the colors are contrasting so that they “pop” in photos. You’ll also want them to be visible and easy to see. When you need help with sizing and printing, turn to your local SpeedPro studio or contact us for a free consultation or quote.
Branding that packs a punch.
SpeedPro Lexington North’s primary goal is to make your business pop. We want you to stand out from the competition, rise above the pack and achieve your business growth goals.
We know how important branding is in this business growth equation. Your branding is the first impression you’ll make on prospective customers and it’s the best way to leave a lasting impression. At SpeedPro Lexington North, we specialize in crafting messages that are eye-catching, relevant and compelling. We’ll remind your audience exactly what you have to offer and why they chose your business instead of your competitors.
Partner with SpeedPro Lexington North for all of your large-format printing needs.
At SpeedPro Lexington North, we’re committed to a job done right. We work with clients to identify their unique needs and achieve their specific goals. Our wide format printing expertise can help you rejuvenate your marketing and allow you to visually portray your one-of-a-kind brand voice. As leaders in the large format printing industry, we’ve never been afraid to think big. We turn bright ideas into bold marketing materials.
As a locally owned and operated print studio, we strive to engage and build meaningful relationships with our community. We treat customers like family–that’s the SpeedPro way. We equip you with the tools, resources, and products to make your business stand out from the rest. Servicing Lexington, Nicholasville, Georgetown and beyond, SpeedPro Lexington North acts as a trusted partner to the Bluegrass Region.
Contact us today for a consultation and quote!