What are Wraps?
Vehicle Wraps are a popular and effective form of advertising that catches the eye while driving in traffic, relaxing on the water or observed in parking lots across the nation. But did you know that other surfaces can also be wrapped and effectively branded for your product or service as well? In fact, any object with a large enough surface area can showcase a compelling design with a custom printed wrap covering it. Simply consider your local business area or the things you pass on your daily commute — think about how nearly any piece of furniture; such as a bench, a vending machine in your office and even elevator doors can become a potential location where you will be able to raise brand awareness.
The type of surface being wrapped doesn’t need to be smooth. SpeedPro can wrap a cinder or concrete block just as easily as an aluminum surface. And wraps need not only cover static objects. Anything on wheels holds wrapping potentials, from cars to trucks to buses and everything in-between.
Wraps are large customizable displays, you can think of them as three-dimensional billboards that advertise 24/7 wherever they go. Wraps are large vinyl graphics or decals printed with specially designed graphics and typically protectively coated with a laminate for a glossy finish.Request a Consultation
What materials can be used?
Wraps are generally vinyl or magnetic decals applied directly to the surface of the object being covered and transformed into the advertising location. However, other materials such as canvas can also be used to create wraps. When considering the printing world, canvas is known as a particularly useful material for creating stretched-gallery wraps. Canvas takes ink while using the process of dye sublimation to press inks into the material, which in turn makes graphics sharp and vivid. Canvas works for both indoor and outdoor settings giving many potential options for advertising.
Where can wraps be placed?
When you start to think out of the box, you may begin to realize that you can advertise wherever you are and wherever you go. The potential for Non-Vehicle Wraps from SpeedPro is nearly limitless. Remember that Wraps are large customizable displays that enliven public areas with images and text that convey your message on to potential customers at a very low ROI. Specialty wraps can make important locations, such as Port-o-Lets or First Aid stations, at fairs, outdoor festivals, music events or community markets easy to find and visually appealing to attendees. Banks can use ATM wraps to clearly show their interior locations for customers or help visually brand ATM locations on public streets. Entire kiosks wraps used for vendor locations at malls or trade shows effectively stake out territory for your business. Vinyl pad wraps for stadium barriers or on goal posts transform sports sponsorships into an integral part of the game. Bench Wraps are a classic way to turn a common object from a simple utility into a banner ad for your business. SpeedPro can even apply wraps to floors and walls, making use of traditionally “dead” space.
Shipping Cases can be converted to counter space for trade shows. Optional roll wraps and stretch wraps are available for cases designed to be converted into counters to be used in event exhibits. Simply wrap the graphic around the case to convert into a counter. The case then serves as a sturdy and visually appealing counter within the exhibit.
Door wraps are commonly used by savvy businesses to improve the facade of a building while also delivering targeted messages to consumers, clients and employees. Effectively, door wraps turn a simple entryway into a canvas for dynamic visuals that are sure to make your building a more exciting place to visit and work. Companies who know how to brand their office, store or arena frequently choose vinyl door wraps.
Following along that theme, Elevator Door Decals are a popular type of door wrap. Custom elevator door wraps give businesses the chance to spice up typically neglected areas of their organization. The convenience of an elevator versus taking the stairs means that anyone visiting your business is a captive audience while waiting for the elevator and traveling to their destination if you choose to wrap both the internal and external doors of the elevator. Elevator wraps are a great way to showcase your graphic designs to all those coming and going from your building.
Window wraps or storefront vinyl decals take full advantage of available space to shade out the sun. Simply install transparent, opaque or perforated window wraps, to cover the whole window area creating a full ad that you can still see the street through. These wraps allow you to customize the full window display with graphics, colors or patterns. The perforated variety will enable customers in your store to see out the windows but will appear as a solid graphic to those outside. Large custom vinyl decals allow you to display attention-grabbing graphics on the outside of your store, which helps with branding and attracting new customers.
What are the benefits of Wraps?
- Brand your location
- Pleasing on the eye add visual appeal
- Call Attention
- Cost Effective
- Flexible / Mobile
- Expand brand visuals across a wide area
- Create a memorable space and boost brand identity
- Utilize space to its fullest by branding every corner
- Showcase your brand
- Generate and Drive Revenue
Who should purchase a wrap immediately?
Every business that wants to maximize their return on investment and take advantage of the best possible cost per impression should invest in Wraps immediately.
Over the past decade, companies have spent 35 percent more on outdoor ads, and when you weigh all Out Of Home (OOH) advertising’s advantages, it’s no surprise why. The experts at SpeedPro have all the marketing expertise – as well as design and production tools – to bring your OOH advertising campaign vision to life with large-scale graphic wraps. SpeedPro is committed to helping you every step of the way to ensure that you reach your key consumers with an effective High-ROI marketing strategy customized for your business.
Branding that packs a punch.
SpeedPro Lexington North’s primary goal is to make your business pop. We want you to stand out from the competition, rise above the pack and achieve your business growth goals.
We know how important branding is in this business growth equation. Your branding is the first impression you’ll make on prospective customers and it’s the best way to leave a lasting impression. At SpeedPro Lexington North, we specialize in crafting messages that are eye-catching, relevant and compelling. We’ll remind your audience exactly what you have to offer and why they chose your business instead of your competitors.
Partner with SpeedPro Lexington North for all of your large-format printing needs.
At SpeedPro Lexington North, we’re committed to a job done right. We work with clients to identify their unique needs and achieve their specific goals. Our wide format printing expertise can help you rejuvenate your marketing and allow you to visually portray your one-of-a-kind brand voice. As leaders in the large format printing industry, we’ve never been afraid to think big. We turn bright ideas into bold marketing materials.
As a locally owned and operated print studio, we strive to engage and build meaningful relationships with our community. We treat customers like family–that’s the SpeedPro way. We equip you with the tools, resources, and products to make your business stand out from the rest. Servicing Lexington, Nicholasville, Georgetown and beyond, SpeedPro Lexington North acts as a trusted partner to the Bluegrass Region.
Contact us today for a consultation and quote!