WHAT ARE ELEVATOR WRAPS FOR?<\/h2>\n
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Elevator wraps are large-format, printed graphics created for and installed in elevators. Made from UV-cured or eco-solvent inks and printed on durable vinyl sheet substrates, they turn lift walls, floors, doors and ceilings from plain paneling systems into standout, branded canvases. Once these wraps are installed, organizations open their doors (sometimes literally) to a new medium for creative, cost-effective and\u00a0highly impactful visual advertising<\/a>.<\/p>\n There are two main uses for elevator wraps for businesses:<\/p>\n The most common wraps are fabricated for elevator door graphics and placed on the externally facing side of elevator doors, but elevator wraps are not consigned to only this area. Large-format visual communication studios like SpeedPro can print graphics for the entirety or a portion of the elevator, including:<\/p>\n These wraps offer many visual marketing benefits, including that you can:<\/p>\n Looking to grow brand awareness, recall rates, revenue and the appeal of your space\u2019s overall aesthetics? Elevator graphics check all these boxes and then some. Consider the following range of industries where elevator door graphics and ads excel. Chances are, your business is somewhere on the list.<\/p>\n Today\u2019s offices have to do more than ever: attract top talent, engage relevant audiences, relay a unique selling position, create quality products or services, retain employees, brand themselves apart from competitors and leverage seamless front- and back-office operations to keep the whole thing going. Oh, and do all this efficiently and profitably.<\/p>\n Some buildings containing one office to those with 100 operate with elevators that see an enormous flow of foot traffic. Offices can use this busy atmosphere to their advantage, with elevator graphics and advertising that have an impact in several spaces, including:<\/p>\n Hospitals benefit from the environmental and creative touch of elevator wraps.<\/p>\n Places like children\u2019s hospitals and similar pediatric-care facilities are\u00a0especially great options\u00a0for custom elevator wraps. Elevators can be adorned with upbeat, colorful, kid-friendly imagery, promoting a friendlier and more comforting atmosphere for patients and their families.<\/p>\n Likewise, door wraps in other wards can help designate floors and relay important hospital messages, like the\u00a0use of an elevator door graphic<\/a>\u00a0to showcase a new, hospital-sponsored health app.<\/p>\n Colleges and universities have an array of building types across campus. From dorms to lecture halls to dining areas to student-life facilities, campus building lineups require dozens of elevators shuttling guests, students and faculty to various floors.<\/p>\n Universities often brand their elevators with school emblems and iconography. Elevator graphics also make for attention-grabbing displays for upcoming events and even work to showcase the campus\u2019 mascot with bold backdrops featuring matching school colors.<\/p>\n High schools can use elevator graphics to display the same energy and pride taken in their schools. In other words, wraps showcase school spirit for anyone on their grounds.<\/p>\n More than\u00a0half of retailers surveyed in a recent Adobe report<\/a>\u00a0said amplifying the customer experience is their most important area of focus. Utilizing both in-store and digital experiential shopping strategies, retailers aim to create environments that consumers are continually drawn to without sacrificing brand authenticity or style.<\/p>\n Stores within shopping centers and malls face even more pressure to stand out. Perched one next to the other, mall retailers must use\u00a0creative means to distinguish their merchandise<\/a>, atmosphere, events and overall brand. Mall elevators serve as a prime place to do so, capturing attention and converting traffic where target audiences already are, enticing them to swing on by.<\/p>\n Residential buildings with elevators can sell door and wall panels as advertising space. Nearby restaurants, coffee shops, salons, grocery stores, entertainment venues, small businesses and more can entice people already living in the neighborhood to visit.<\/p>\n Combing the best from out-of-home and in-home advertising strategies,\u00a0elevator wraps in apartments<\/a>\u00a0are as strategic as they are savvy. Expand your business\u2019 visibility, reach new prospects and convert more leads \u2014 a formula that\u2019s music to the marketers\u2019 ears. Passive visitors can quickly turn into committed customers, especially if your business is within a convenient distance. All this because you placed a custom elevator advertisement in a nearby apartment.<\/p>\n Elevators fuel a winning image and an electrifying environment in sports venues. Home stadiums can place\u00a0images of star players on elevator doors<\/a>, print action shots of game-winning plays onto elevator walls and display team titles and awards on doors, panels and even ceilings.<\/p>\n These teams and players are markets onto themselves. Elevator wraps contribute to their identity and legacy, crafting a 360-degree experience that connects fans with franchises. The arenas and stadiums themselves benefit too, with something as seemingly small as their elevator systems becoming part of the franchise\u2019s identity. Elevator graphics celebrate this connection.<\/p>\n In the past decade, the average consumer\u2019s spending on experience-related services \u2014 like attending concerts, shows, amusements parks, festivals, traveling and dining out \u2014 has\u00a0grown more than four times faster<\/a>\u00a0than expenditures on physical goods or commodities. Industry experts predict that this trend will increase.<\/p>\n Entertainment venues reap the rewards. Restaurants, movie theaters, concert halls, sports complexes, arcades \u2014 and businesses that combine elements from each \u2014 create fun, festive atmospheres that consumers are increasingly drawn to. Their large-format graphics should match that spirit. Entertainment venues can utilize custom elevator graphics both for in-house aesthetics and to entice new customers through elevator wrap advertisements.<\/p>\n The hospitality industry knows a thing or two about building environments that people want to return to. Elevator graphics are one such key material worked into overall marketing strategies that help build the brand identity associated with hotels, resorts, spas and related properties.<\/p>\n Use wraps to complement the overall style of your hotel. Make elevators contemporary, cozy, flashy or serene with wallpaper-like vinyl substrates and images, each custom designed to represent your brand. Advertise your hotel or resort on others\u2019 elevators doors and panels in the area as well.<\/p>\n Patrons look for good food and drink when they\u2019re dining out, yet they also crave restaurants with atmosphere \u2014 a personality that pairs well with whatever\u2019s on the menu.\u00a0Make your restaurant or bar memorable<\/a>\u00a0with large-format print graphics enhancing its atmosphere. Sure, it might be the food that initially drew someone in, but it\u2019s these graphics and the environment that will make them stay, sharing their experience at your establishment with friends and family.<\/p>\n Like a number of businesses on this list, restaurants, cafes and clubs also profit from elevator advertising. With wraps placed in spots like sports arenas, convention centers and malls, eateries can expand their marketing efforts using a cost-effective and locally targeted means.<\/p>\n The elevators in airports and bus and train stations maintain a constant flow of travelers. Some may be in town for only a few hours, while others could be tourists seeking a bite to eat, a store to shop in or a place to stay. Elevator advertisements can meet these travelers where they are and draw them to your business. Elevator wraps can also be used to\u00a0beautify transportation centers<\/a>\u00a0themselves, turning them into building spaces that go beyond merely shuttling people from point A to point B.<\/p>\n Casinos are designed to be immersive. Everything from their floor plans to their color and lighting schemes are tailor-made to be as engrossing as possible, keeping patrons absorbed in their atmospheres. This attention to detail shouldn\u2019t be forgotten in elevators. Casinos brand their elevator walls, floors, doors and ceilings to match\u00a0overall venue themes<\/a> and exude the same kind of luxury and liveliness that these spaces are known for.<\/p>\n If there\u2019s one place a company should go all-out in experiential, brand-identifying graphics, it\u2019s at corporate headquarters. These central offices serve as the flagships to chains and multi-location, international and domestic businesses. An organization can maintain cohesion across its branches and strengthen company culture when it employs graphics like elevator wraps in its space. Plus, since elevator graphics are highly customizable, headquarters can create iterations for their own lifts as well as order complementary ones for their network. It\u2019s a win-win for all in company branding efforts.<\/p>\n Nonprofit organizations require the same attention to branding and identity as for-profit businesses do. After all, successfully communicating an identity is what draws like-minded donors, volunteers and partners to their efforts, ensuring that the nonprofit\u2019s mission can be brought to life.<\/p>\n Nonprofits use elevator wraps to communicate their values and priorities. From food banks to afterschool youth programs to environmental activists, these organizations can display images that are on par with their missions, spotlight upcoming events or deliver crucial visual messages.<\/p>\n Convention centers, with their large, multi-stored spreads and yearly rotation of events and clients, are prime places to apply upscaled elevators. Wraps and graphics specially made for elevator panels are great to showcase a center\u2019s lineup of events, from trade shows and product expos to academic conferences and private company retreats.<\/p>\n Even better, convention centers can incorporate elevator graphics into part of their\u00a0overall venue-based signage strategies<\/a>. The convention center that uses consistent, memorable, high-quality graphics is the convention center making a name for itself (in all the right ways).<\/p>\n\n
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WHERE TO USE ELEVATOR WRAPS<\/h2>\n
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<\/p>\n1. OFFICE BUILDINGS<\/h3>\n
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2. HOSPITALS AND OTHER MEDICAL FACILITIES<\/h3>\n
3. UNIVERSITIES<\/h3>\n
4. MALLS<\/h3>\n
5. CONDOMINIUMS AND HIGH-RISE APARTMENTS<\/h3>\n
6. SPORTS ARENAS<\/h3>\n
7. ENTERTAINMENT VENUES<\/h3>\n
8. HOTELS AND RESORTS<\/h3>\n
9. RESTAURANTS, BARS AND CLUBS<\/h3>\n
10. AIRPORTS AND TRANSPORTATION CENTERS<\/h3>\n
11. CASINOS<\/h3>\n
12. CORPORATE HEADQUARTERS<\/h3>\n
13. NONPROFITS<\/h3>\n
14. CONVENTION CENTERS<\/h3>\n
15. CITY HALLS<\/h3>\n