What are bar & restaurant pop-ups?
Pop-ups are a relatively new phenomenon across both retail and food service settings. Business owners set up limited-time special event versions of their concept in varied spaces, either with long lead times for marketing or a more sudden launch.
While retail pop-ups give brands a chance to connect more intimately with customers using their products, bar and restaurant pop-ups are often extremely successful because they combine two ephemeral properties. First, the pop-up experience itself thrives on only being available for a matter of weeks or even days. And second, the very activity of social gatherings around food and drinks is often impulsive and irresistible in the allure of joining friends, family, or romantic partners for a night out.
Bar and restaurant pop-ups are also exciting because they give business owners the opportunity to experiment with new concepts, food & drink recipes and service styles that may not mesh completely with an existing property. Pop-ups also offer a number of other marketing advantages that may not seem readily apparent:
Instant gratification — You can get your customers something new much quicker than if they had to wait months (or even longer) for a new permanent location to be built out.
High ROI — The budget for a pop-up is whatever you can afford, whereas fixed costs at a permanent location are huge. Pop-ups can get you a high concentration of business in a relatively short time period, which leads to great spend on top of that very controllable budget.
Great word-of-mouth — A bar or restaurant pop-up that features inventive food and drinks combined with unique, memorable design elements will get people talking.
Camera-ready — A pop-up is a chance for you to stage an environment with the shareable realm of social media in mind from the start. SpeedPro can help you take your logos and designs to the next level with an amazing array of printing options. More on that next…
What can SpeedPro do for your bar or restaurant pop-up?
SpeedPro’s printing solutions cover the entire journey that your customers go on as they experience your pop-up event. It all starts with the first impression they get when they first encounter your brand — and that is most often your logo and signs.
- Window graphics:
Windows aren’t just for looking through. They are valuable spaces that you can fill with elements that entice and inform customers. SpeedPro will work with you to create beautiful, stand-out decals.
- Custom flags:
Whether used to decorate a storefront or in an attention-grabbing roadside placement, flags are noticeable and dynamically animated by the wind. SpeedPro flags come in several different shapes, including teardrop and feather and are supported to ensure readability.
- Menu boards:
These must-have products for bar and restaurant pop-ups can be hung on walls behind your front counter or stood up in an A-frame/sandwich board format on a sidewalk.
One of the most versatile printed items, banners are often made of vinyl, allowing a large visual impact that can be easily taken down and transported as needed.
- Digital signage:
Going beyond large format printed options, SpeedPro can even help you realize the potential of eye-catching, visually stimulating digital signage. Perfect for day or night, digital signs can deliver huge amounts of information for your customers.
- Outdoor signage:
Key to your marketing and brand image, a large format graphical sign with your pop-up’s logo will help carry your name far and wide. This will also be one of the main images that will show up when customers Instagram their time at your pop-up!
- Floor graphics & wall murals:
Take advantage of what is traditionally a lot of “dead space” by adding branding and/or promotional content to your floors and walls. Floor graphics are vinyl-based, easy to apply and remove and have an anti-skid laminate.
- Illuminated signage:
Backlit with LED lights, illuminated signs are a superb choice that will help your business stand out at all hours of the day.
While your signage and other large graphical printed items carry much of the design punch for your bar or restaurant pop-up, it is equally important to think about what your guests experience while at their table. This is where you can consider the many options for custom table toppers, or table covers. After you choose your material–polyester with vinyl or ink print, vinyl, or outdoor canvas–it’s time to add design elements to them to enhance these items’ usefulness. Aside from styles like stretch, fitted and runner, you might want to go with a fully printed table topper that features your menu, an interesting story about the business, sports or history trivia, or anything you can imagine.
Another impactful printed item to consider is a tabletop point-of-purchase display. These can take a number of forms, including a flippable book of colorful cards featuring food and drink specials or an uniquely-shaped foldout with multiple sides of customer marketing content.
Whatever your style and needs, SpeedPro will work closely with you to craft the best bar or restaurant pop-up experience for your patrons.
Partner with SpeedPro North Shore for all of your large-format printing needs.
Looking for creative solutions that work for you and your business? At SpeedPro North Shore, our team of experts is here to help. Marketing and branding can be tricky–we aim to simplify the process and generate skyrocketing results. We’ll help you create visual displays that reflect your unique brand identity. You have the vision and we have the tools to bring it to life. From retractable banners to vehicle wraps, SpeedPro North Shore knows how to boost your business and get people talking.
Located in Skokie, IL, SpeedPro North Shore is proud to serve Skokie, Chicagoland and beyond with state-of-the-art large format printing services and a team of marketing professionals. When you’re ready to take your business to new heights, you’ll know where to find us.
SpeedPro North Shore is your back-pocket marketing expert. With countless years of combined service, our printing staff knows how to transform the most challenging of problems into incredible opportunities.
We’re committed to understanding you and your specific needs and we’re not afraid to dive deep and produce BIG results. As the North Shore’s leading large format print studio, we understand the importance of tailored marketing. Through our hands-on approach, we’ve helped countless company’s share their unique brand voice. Check out our portfolio to see how SpeedPro North Shore can help your business shine.
Contact us today for a consultation and quote!